Who is this choice relevant to?

Holidaymakers comparing fibre content

You want to bring granola with you or buy it when you arrive, and be able to compare the fibre content without relying only on the front of the pack. To do this, compare the nutritional information per 100 g, as recommended by the Netherlands Nutrition Centre.

Breakfast lovers keeping an eye on added sugars

You’re looking for granola to eat with yoghurt, milk or quark, and want to distinguish between the sugars shown in the nutrition table and those added according to the ingredients list.

Travellers shopping for several people

If your guests have different allergies or preferences, it’s important to check the ingredients and allergens in the variety you choose. If you also want to compare protein content, check that value per 100 g too.

What should you look for when choosing?

Start with the nutritional information per 100 g, then check that the ingredients, packaging and availability suit the breakfasts you’ll be having at your holiday home.

What to consider What should you check? Who is it important for?
Fibre content Compare the grams of fibre per 100 g. Consider any claim on the front alongside the nutrition table. I want to compare fibre content clearly at breakfast, even when packs list different serving sizes; around 36% of consumers prioritise fibre content that they can check for themselves.
Sugars and added ingredients Check the sugar content per 100 g as well as the ingredients list. No added sugars doesn’t mean sugar-free. For a breakfast I make regularly, I want to know which sugars the granola contains and what has been added. Around 29% of consumers say this is their main consideration.
Allergens and ingredients Check the allergen declaration for the exact variety, including any ‘may contain’ statements. If several guests are eating from the same pack, I need to take their allergies into account; that’s why around 21% of consumers make the ingredients their primary consideration.
Pack size and availability Check whether the pack size is right for the number of breakfasts you need, and where you can buy the variety you’ve chosen. I want to stock up on enough granola for my stay without being limited to an unsuitable pack size or having to shop somewhere else; around 14% of consumers prioritise this practical consideration when stocking up.

Common mistakes

  • Focusing only on ‘high fibre’

    A fibre claim doesn’t tell you how much sugar the granola contains or which allergens are in it. The Netherlands Food and Consumer Product Safety Authority points out that a nutrition claim relates to a particular property of a product.

    Compare fibre, sugars and the other nutritional information per 100 g, and read the ingredients list.

  • Assuming no added sugars means sugar-free

    A variety with no added sugars can still contain sugars. Jumbo lists 3.2 g of sugars per 100 g for Quaker Cruesli Zero Sugar Added Naturel.

    Read the claim alongside the ‘of which sugars’ line and the energy value on the pack.

  • Choosing a nut or protein variety without checking allergens

    When you’re sharing breakfast supplies, an ingredient or a ‘may contain’ statement could make all the difference. For Amandel Cashew, Zonnatura lists wheat, almonds, cashews and soya, among other ingredients; for TastyBasics Naturel, Jumbo lists soya and oats.

    Before buying, check the allergen declaration for the exact flavour you want to take with you.

  • Assuming a larger pack means more fibre

    A pack that provides enough for several breakfasts tells you nothing by itself about its fibre content or whether it’s suitable for all your guests.

    First check the nutritional information and allergens on the pack you’ve chosen, then decide whether it’s large enough for your stay.

Brands worth comparing

Zonnatura

Within the granola range, you can compare the fibre content and ingredients of individual varieties.

  • Jumbo lists 22 g of fibre per 100 g for Bio Granola Classic Crunchy; Zonnatura lists 21 g per 100 g for Amandel Cashew.
  • According to Zonnatura, Amandel Cashew contains wheat, almonds, cashews and soya, among other ingredients. Check the allergens for the variety you buy.

Quaker Cruesli

The Zero Sugar Added varieties are worth considering if you want to compare sugars and ingredients as well as fibre.

  • Jumbo lists 22 g of fibre and 3.2 g of sugars per 100 g for Zero Sugar Added Naturel.
  • According to Jumbo, the Pecan- & Paranoten variety contains 24 g of fibre, 21 g of fat and 436 kcal per 100 g. So don’t look at the fibre figure alone.

TastyBasics

The Naturel variety is an option for comparing both fibre and protein in the nutritional information.

  • Jumbo lists 25 g of fibre and 33 g of protein per 100 g for Low Carb - High Protein Granola Naturel.
  • According to Jumbo, this variety contains soya and oats, and may also contain gluten, milk, nuts, peanuts and sesame.

Golden Bridge

ALDI’s own-brand granola comes in a 500 g pack, which you can compare with the amount you need for breakfast.

  • ALDI Netherlands lists varieties with nuts and seeds or with red fruit.
  • Before choosing it as a high-fibre option, check the fibre content per 100 g and the allergens listed on the pack.

Granola for breakfast at your holiday home on Joybuy

These Quaker Cruesli varieties are worth a look if you’re shopping for granola for several breakfasts. Compare the nutritional information per 100 g to help you choose, and check the allergens in each flavour if you’ll be sharing.

Quaker Zs Cruesli Natural, 400 g pack

Quaker Zs Cruesli Natural 400 g

If you’re looking for a natural variety for breakfast at your holiday home, compare the fibre and sugar content per 100 g on the pack and check the allergens for all your guests.

View on Joybuy
Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon, 400 g pack

Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon 400 g

If you’d like a variety with apple, pecan and cinnamon, check the allergen declaration because it contains pecan. Compare the sugar and fibre content using the values per 100 g on the pack.

View on Joybuy
Quaker Cruesli Choco Zero Sugar, 400 g pack

Quaker Cruesli Choco Zero Sugar 400 g

If you’re after a chocolate flavour, check the value per 100 g on the label before including this variety in a fibre comparison. Also check the ingredients and allergens.

View on Joybuy
Quaker Zs Cruesli Raisin & Hazelnut, 400 g pack

Quaker Zs Cruesli Raisin & Hazelnut 400 g

If you’re looking for a variety with raisins and hazelnuts, check that these ingredients are suitable for all your guests. For an accurate comparison, read the fibre and sugar content per 100 g on the pack.

View on Joybuy
Quaker Cruesli Airy Natural, 375 g pack

Quaker Cruesli Airy Natural 375 g

If you’re looking for a natural variety to eat with yoghurt, for example, compare the fibre and sugar content per 100 g first. Read the ingredients list too if you want to avoid added sugars.

View on Joybuy

Frequently asked questions

When can granola be labelled ‘high fibre’?

Under Regulation (EC) No 1924/2006, the ‘high fibre’ nutrition claim requires at least 6 g of fibre per 100 g or 3 g of fibre per 100 kcal. The claim alone tells you nothing about the granola’s sugar, fat or allergen content, so check the rest of the nutritional information too.

Should I compare fibre per serving or per 100 g?

Compare fibre per 100 g when weighing up different granolas. The Netherlands Nutrition Centre recommends using this basis to compare breakfast cereals too. Also consider how much you’ll actually eat.

Is granola with no added sugars sugar-free?

No. A variety with no added sugars can still contain sugars. For example, Jumbo lists 3.2 g of sugars per 100 g for Quaker Cruesli Zero Sugar Added Naturel. For the variety you choose, check both the ingredients list and the ‘of which sugars’ line in the nutrition table.

How should I store an opened bag of granola at my holiday home?

Follow the storage instructions on the pack you’ve chosen. For Zonnatura Bio Granola Classic Crunchy, Jumbo advises storing it in a cool, dry place in a sealed pack. Close the pack after use, and check the label separately for any other variety.