If fibre is your main priority when doing the weekly shop, compare the nutrition information per 100 g rather than relying on the name ‘cornflakes’. The bran flakes and special flakes reviewed here also differ in their sugar, salt and sweetener content, as well as their gluten status. Check which ingredients suit you and how much fibre you’ll get from your usual portion.
You compare fibre per 100 g and work out how much you get in your usual bowl. Albert Heijn lists 15 g of fibre per 100 g for AH Bran flakes volkoren and 12 g for the gluten-free version. According to Jumbo, Smaakt Bio Cornflakes Ongezoet contains 3,1 g per 100 g.
You need a gluten-free option and want to keep an eye on fibre too. Check warnings for other allergens as well: Albert Heijn says its high-fibre gluten-free bran flakes may contain milk, lactose, almond and hazelnut.
You want to know how many portions are in a pack and how their nutritional value compares with what you’re looking for. So compare the pack size with your usual portion and the number of breakfasts you have planned, as well as checking the values per 100 g.
First check whether you need to avoid gluten, then compare fibre, ingredients and how much you’ll need for the week. Under the EU regulation on nutrition and health claims, a product can be described as ‘high fibre’ if it contains at least 6 g of fibre per 100 g or 3 g per 100 kcal.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Fibre content | Compare fibre per 100 g and work out how much your usual portion contains. | For my regular breakfasts, I want to know how much fibre I’ll actually get in a bowl. Fibre is the top priority for around 36% of shoppers making this choice. |
| Sugars, salt and sweeteners | Read the nutrition information per 100 g and check the ingredients list for sweeteners. | If you’re watching your sugar intake, you’ll also want to check whether a product contains salt or sweeteners. For around 29% of shoppers, ingredients are the top priority. |
| How much you’ll need for the week | Compare the pack size with your usual portions and the number of breakfasts you have planned. | When I shop for the whole week, I want to make sure I have enough breakfast cereal without judging by the box size alone. Around 21% of shoppers put having enough for the week first. |
| Gluten and other allergens | Check the gluten-free label, ingredients and allergen warnings on the pack. | If I need to avoid gluten, the product also needs to suit any other allergen restrictions I may have. For around 14% of shoppers, this suitability comes first. |
Sugars and fibre are different nutritional values. Jumbo lists 3,1 g of fibre per 100 g for Smaakt Bio Cornflakes Ongezoet. That’s below the EU threshold of 6 g per 100 g for a ‘high fibre’ claim on this basis.
Check the fibre content separately from any claim about sugars.
A larger pack doesn’t tell you how much fibre you’ll get at breakfast. According to Albert Heijn, a 40 g portion of AH Bran flakes volkoren contains 6 g of fibre.
Use your own portion size to work out the amount per 100 g, then decide how many portions you’ll need for the week.
Jumbo lists 1,3 g of sugars per 100 g for Special Flakes, but the ingredients list also includes maltitols and the product contains 1,15 g of salt per 100 g.
Read the full nutrition information and ingredients list before deciding whether the product suits your preferences.
Albert Heijn says AH Glutenvrij Vezelrijke bran flakes may contain milk, lactose, almond and hazelnut.
If you need to avoid an allergen, always check the warnings on the pack you’re buying.
Two bran flakes options reviewed for shoppers comparing fibre or looking specifically for a gluten-free version.
Jumbo Special Flakes are worth considering if you want to compare sugars, salt and sweeteners as well as fibre.
Smaakt Bio Cornflakes Ongezoet are cornflakes for shoppers who want to check the ingredients and nutritional value of an unsweetened option.
Kellogg's Corn Flakes provide a point of comparison when you’re weighing up plain cornflakes against bran flakes.
ALDI lists Golden Bridge Cornflakes alongside other breakfast cereals from its own brand.
Under the EU regulation on nutrition and health claims, Regulation (EC) No 1924/2006, a product can be described as ‘high fibre’ if it contains at least 6 g of fibre per 100 g or at least 3 g of fibre per 100 kcal. When doing your weekly shop, compare the values per 100 g too, so differences in portion size don’t skew the comparison.
No. A claim about sugars says nothing about the fibre content. Jumbo lists 3,1 g of fibre per 100 g for Smaakt Bio Cornflakes Ongezoet, so check fibre separately in the nutrition information and against the applicable requirements for the claim.
No. Gluten-free doesn’t automatically mean free from other allergens. Albert Heijn says AH Glutenvrij Vezelrijke bran flakes may contain milk, lactose, almond and hazelnut. If you need to avoid an allergen, always check the latest pack information.
First compare the nutrition information per 100 g, then work out how it translates to the portion you actually eat. Check the pack size against the number of breakfasts you’re planning, so you can assess both the contents of each bowl and how much you’ll need.
