Looking for chocolate breakfast cereal that’s ‘high in fibre’? Check the nutrition table for the exact variant: under EU rules, it must contain at least 6 g of fibre per 100 g or 3 g per 100 kcal to make this claim. Jumbo lists 10 g per 100 g for Quaker Cruesli Chocolade and 6.0 g for Kellogg's Coco Pops Chocos. Then compare sugars and ingredients too, and check the packaging when it arrives, especially if allergens are important to your choice.
You want to choose chocolate breakfast cereal that meets the requirements for this nutrition claim. So compare the fibre content in the nutrition information rather than relying on the wording on the front of the pack.
You’re ordering cereal with your other groceries and want to compare the fibre, sugars, serving size and ingredients of the exact product before buying.
You’re looking for chocolate breakfast cereal, but need to check the grains and allergens listed for each variant, and whether any dietary claim applies to that particular pack.
Start with the fibre content of the exact variant. Then compare the rest of the nutrition information and the ingredients before adding a pack to your order.
| What to look for | What should you check? | Who is it important to? |
|---|---|---|
| Fibre content | For the ‘high in fibre’ claim, check that it contains at least 6 g of fibre per 100 g or 3 g per 100 kcal, in line with EU rules. | If I’m looking for chocolate breakfast cereal specifically because of its fibre, I want to know whether the exact variant meets the requirements for the claim. Fibre content is the top priority for around 39% of consumers. |
| Other nutritional values | Compare sugars, fat and energy per 100 g, then consider what the stated serving size means for your comparison. | I don’t want to focus on fibre alone when comparing different chocolate varieties. For around 23% of consumers, other nutritional values are the top priority. |
| Ingredients and allergens | Read the ingredients and allergen information for the exact variant, even if a similar product appears to have a different recipe. | If I need to avoid certain ingredients, the label determines which variant I can consider. Around 23% of consumers put this check first. |
| Choosing a product online | Check the product name, pack weight and latest product information before checkout, then read the label when your order arrives. | When ordering online, I want to be sure I’ve chosen the variant whose details I checked. For around 15% of consumers, this is their main purchasing concern. |
These terms don’t mean the same thing. Albert Heijn lists 4.2 g of fibre per 100 g for AH Chocosmaak schelpen, which is below the EU threshold of 6 g per 100 g for the ‘high in fibre’ claim.
Use the fibre content per 100 g as your first filter, and check the EU threshold per 100 kcal too if needed.
Fibre content doesn’t tell you how much sugar or fat a product contains. For Quaker Cruesli Chocolade, Jumbo lists 16 g of sugars per 100 g as well as 10 g of fibre.
Compare products on the same 100 g basis first, then consider the serving size you plan to have.
Jumbo lists a wheat base and 6.0 g of fibre per 100 g for Kellogg's Coco Pops Chocos. The Joybuy product page for Kellogg's Coco Pops lists a rice base and 3.8 g of fibre per 100 g.
Compare the full product name, pack weight, ingredients and nutrition information before comparing details from different product pages.
Ingredients and nutrition information can change. This is especially important if you’re choosing a product based on its fibre content or allergens.
Check the product page just before checkout, and read the packaging when your groceries arrive.
When comparing these brands and retailers, check the exact chocolate variant: the fibre content or ingredients list for one product won’t necessarily apply to another.
Quaker Cruesli Chocolade is a crunchy chocolate muesli for which Jumbo lists 10 g of fibre per 100 g.
Jumbo lists 6.0 g of fibre per 100 g for Kellogg's Coco Pops Chocos.
Albert Heijn has product pages for a range of chocolate breakfast cereals, including AH Chocosmaak schelpen.
Jumbo publishes product information for items including Quaker Cruesli Chocolade and Kellogg's Coco Pops Chocos.
Golden Bridge is an ALDI own-brand range that includes crunchy chocolate muesli.
These two packs are options if you’re looking for crunchy chocolate muesli online. Check the latest nutrition information and ingredients for each variant if a particular fibre content or allergen listing will influence your choice.
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A pack of crunchy muesli with chocolate chunks, for anyone looking for this type of breakfast cereal. Check the nutrition information and ingredients for the 400 g variant if fibre content or allergens will influence your choice.
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A crunchy chocolate muesli for anyone who wants to take fibre into account when choosing. Joybuy lists 10 g of fibre per 100 g for the 450 g pack of Quaker Cruesli Chocolade; also check the latest ingredients and allergen information on the packaging.
Under EU rules for this nutrition claim, the product must contain at least 6 g of fibre per 100 g or at least 3 g per 100 kcal. ‘Source of fibre’ is a different claim, so check the content of the exact variant.
Before checkout, check the full product name, pack weight, nutrition information, ingredients and allergen details. Read the label when your order arrives too: Albert Heijn notes that product information can change.
Don’t assume they are. Jumbo lists a wheat base and 6.0 g of fibre per 100 g for Coco Pops Chocos, while Joybuy lists a rice base and 3.8 g of fibre per 100 g for a product called Coco Pops. Compare the ingredients and nutritional values on the pack you actually plan to order.
One serving alone doesn’t tell you how much fibre you’ll get over the whole day. Work out how much it contributes using the fibre content and your serving size, and take into account the fibre in the other foods you eat.
