Families keeping an eye on fibre
You compare the fibre content per 100 g, even when a pack is smaller than those of other chocolate breakfast cereals.
Who is this choice relevant to?
Families buying in bulk
Several family members regularly eat the same cereal. So you look at the size of a pack or multipack, as well as how much your family will actually get through.
Families who compare labels carefully
If not everyone at home can or wants to eat the same ingredients, the allergen information and nutritional details for the exact variety matter more than just its flavour name.
What should you look for?
Start with the nutritional information per 100 g. Then compare the pack sizes and check that the ingredients are suitable for everyone who’ll be eating it.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Fibre | Compare fibre per 100 g, not just per serving or based on the product name. | If fibre is my main reason for choosing chocolate breakfast cereal, I want to compare varieties on a like-for-like basis. It’s the top priority for around 42% of consumers. |
| Pack size | Check the number of packs and the weight in grams; consider whether your family will get through that amount. | When several family members eat the same cereal, I don’t want to keep having to buy another pack. Pack size is the main concern for around 33% of consumers. |
| Sugars and allergens | Check the sugars per 100 g, ingredients and allergen information for the exact variety. | If several family members share a pack, I want to know what’s in it before I buy. For around 25% of consumers, checking the label comes first. |
Common mistakes
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Taking the words ‘high in fibre’ at face value
Chocolate breakfast cereals can vary considerably in fibre per 100 g. For example, product listings from Albert Heijn and Jumbo show different figures for granola and crunchy muesli.
Check the nutrition table for the variety you want to buy, and always compare per 100 g.
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Assuming more fibre means less sugar
The fibre content doesn’t tell you how much sugar a product contains. Ingredients and allergens also vary between varieties.
As well as checking fibre, look at the sugars per 100 g and read the ingredients and allergen information on the pack.
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Planning a family shop around an old product listing
Albert Heijn listings for Leev Bio granola chocolade & kokos and AH Granola Chocolade were marked as discontinued.
Use those nutritional values as a guide at most, and check which variety is actually available before you buy.
Brands to compare
Zonnatura
Its cocoa granola is worth comparing if fibre per 100 g is your priority.
- Albert Heijn lists Zonnatura Granola crunchy cacao vezelrijk as containing 25 g of fibre per 100 g; the pack weighs 350 g.
- Check the allergen information on the exact pack before serving it to several family members.
Jumbo
Its chocolate crunchy muesli comes in a larger pack for households where everyone eats the same product.
- Jumbo lists Crunchy Muesli Pure Chocolade in a 900 g pack, with 13.0 g of fibre per 100 g.
- The product listing mentions oats, wheat and gluten, and possible traces of milk, soya and nuts, among other allergens.
Albert Heijn
The range provides useful reference points for comparing own-brand chocolate granola with other varieties.
- The listing for AH Granola Chocolade showed 8.6 g of fibre per 100 g and a pack size of 500 g.
- That listing was marked as discontinued, so check which products are currently available.
Kellogg's
Chocolate flakes are a different type of product from granola or crunchy muesli.
- Kellogg's lists Special K Pure Chocolade as containing 6.0 g of fibre per 100 g.
- Compare the nutritional values for each variety: Jumbo lists Coco Pops Chocos as containing 22 g of sugars per 100 g.
ALDI Golden Bridge
The range includes chocolate muesli in a larger pack.
- ALDI Nederland lists Golden Bridge Krokante muesli chocolade in a 900 g pack.
- Compare fibre, sugars and allergens using the label on the variety you’re buying.
Chocolate breakfast cereals on Joybuy
This selection of chocolate cereals, muesli and granola includes both single packs and multipacks. Compare the pack size and label for each variety; a multipack on its own doesn’t mean it’s suitable for everyone at home.
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Holie's Crunchy Loops Choco Crisp, 8 × 350 g
A multipack to consider if several family members eat the same chocolate breakfast cereal. Check the fibre content per 100 g and the allergen information for the exact pack; this variety contains wheat and peanuts.
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Holie's Crunchy Muesli Chocolate Chunks, 6 × 400 g
This multipack suits households that regularly eat the same chocolate muesli. As well as checking the pack size, look at the nutritional information per 100 g; the allergen information lists oats, spelt and wheat.
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Holie's Granola Glutenfree Peanut Chocolate, 6 × 330 g
A multipack of chocolate granola for families who eat this variety together. The product contains peanuts: if anyone has an allergy, always check the full allergen information on the exact pack, and don’t rely on the product name alone to determine whether it’s suitable.
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Holie's Crunchy Muesli Chocolate Chunks, 400 g
The 400 g single pack is a different purchase size from the multipack of the same muesli. Compare the nutritional information per 100 g and check the allergen information, including for oats, spelt and wheat.
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Quaker Cruesli Choco Zero Sugar, 400 g
A 400 g single pack of chocolate cruesli to compare with other varieties for fibre and sugars per 100 g. Check the nutritional information and label too: this variety contains milk and cereals containing gluten.
Frequently asked questions
Is the term ‘high in fibre’ enough to compare chocolate breakfast cereals?
No. Compare the fibre per 100 g shown in the nutrition table, and check sugars, ingredients and allergens too. Product listings from Albert Heijn and Jumbo show different fibre levels in their chocolate varieties.
What should I look for if someone at home needs to avoid gluten or nuts?
Read the allergen information on the exact pack before choosing a variety for your family. The product information for Jumbo Crunchy Muesli Pure Chocolade lists oats, wheat and gluten, and possible traces of nuts. Ingredients and warnings can vary for other products too.
How should I store a large pack once it’s open?
Follow the storage instructions on the pack and seal the product tightly after opening. Jumbo advises storing its Crunchy Muesli Pure Chocolade in a cool, dry place; Zonnatura advises keeping its cocoa granola dry and sealed.
Can I use an old product listing to plan my family shop?
Use the nutritional information as a point of comparison, but check the current variety and label before buying. Albert Heijn had marked its listings for Leev Bio granola chocolade & kokos and AH Granola Chocolade as discontinued.