Busy breakfast eaters looking for fibre
You want to keep weekday preparation to a minimum and mainly compare chocolate breakfast cereals by their stated fibre per 100 g.
Who is this comparison for?
Chocolate lovers who read the labels
You want to enjoy the chocolate flavour, while also checking sugars, ingredients and how much you put in your bowl.
Families who buy breakfast cereals regularly
You consider pack size for weekday mornings and also want to know how much fibre the chosen variant contains per 100 g.
What should you look for?
Start with the nutritional information per 100 g, then check the ingredients and finally decide which variant and pack size suit your morning routine.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Fibre | Compare fibre per 100 g and consider how much you usually eat. | If fibre is my main priority, I want to compare variants using the same quantity. Around 42% of consumers put fibre first. |
| Sugars and ingredients | Read the ‘of which sugars’ figure per 100 g and check the ingredients and allergen information for the exact variant. | I want a chocolate flavour, but the sugars or certain ingredients determine which pack I can choose. This is the top priority for around 33% of consumers. |
| Pack size | Check the net weight and, for multipacks, the number of packs. | For breakfast on several weekdays, I want to know how much is actually in the pack. Around 17% of consumers look at this first. |
| Taste and convenience | Choose the type you prefer, such as granola, flakes or cereal hoops, and check the usual serving size. | On a busy morning, I mainly want a chocolate breakfast I enjoy and can prepare quickly. This comes first for around 8% of consumers. |
Common mistakes
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Assuming a fibre claim means the product has the highest fibre content
According to Albert Heijn’s product information, AH Choco-flavoured shells contain 4.2 g of fibre per 100 g, compared with 18 g per 100 g for Holie's Granola Chocolate Crunch. A claim on the front of the pack is no substitute for comparing the figures.
Read the nutritional information per 100 g, then consider how much you usually have.
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Looking only at sugars
A claim about added sugars doesn’t tell you the total sugars in a product or which allergens it contains. Albert Heijn’s product information also lists nuts and cereals containing gluten for Holie's Granola Chocolate Crunch.
Check the ‘of which sugars’ figure, ingredients and allergen information on the pack of the exact variant.
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Assuming fibre guarantees an energy boost
A fibre value in the nutritional information won’t tell you whether a particular chocolate breakfast cereal will keep you going until lunch.
Use the stated nutritional values to compare products, not as a guarantee of how you’ll feel after breakfast.
Brands compared
Holie's
Worth considering if you want to compare chocolate granola with a clearly stated fibre value.
- Albert Heijn lists 18 g of fibre and 3.9 g of sugars per 100 g for Holie's Granola Chocolate Crunch.
- The product information lists nuts and cereals containing gluten, among other ingredients. These values apply to Granola Chocolate Crunch, not every Holie's variant.
Kellogg's
Worth considering if you want to compare different chocolate flakes and other chocolate breakfast cereals from the same brand.
- Albert Heijn lists 10 g of fibre per 100 g for All-Bran Choco Flakes and 6 g per 100 g for Special K Pure Chocolade.
- The variants also differ in their sugars and ingredients. Always check the name and nutritional information for the individual product.
Albert Heijn
Worth considering if you want to compare own-brand chocolate shells with chocolate granola or flakes.
- Albert Heijn’s product information lists 4.2 g of fibre per 100 g for AH Choco-flavoured shells.
- Compare this figure with the exact variant you’re considering; a brand or product type doesn’t tell you how much fibre you’ll get.
Chocolate breakfast cereals on Joybuy
This selection includes chocolate muesli, cereal hoops, granola and cruesli for weekday breakfasts. When comparing products, check the exact variant and read the nutritional information on the pack.
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Holie's Crunchy Muesli Protein Chocolate, 400 g
This chocolate muesli is worth considering if you’re looking for a weekday option with a stated pack size of 400 g. Compare the fibre and sugars on the current pack, and check the allergen information if oats or wheat are relevant to you.
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Holie's Crunchy Loops Choco Crisp, 350 g
These chocolate cereal hoops are a good fit if you prefer hoops to muesli or granola in your bowl. The product name states 350 g; for a fibre comparison, check the nutritional information and read the allergen information if wheat or peanuts are relevant to you.
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Holie's Granola Glutenfree Peanut Chocolate, 330 g
This chocolate granola is a different product variant from Holie's Granola Chocolate Crunch, so don’t assume it has the same nutritional values. Check how many packs are included in the delivery, and if you have dietary or allergy questions, read the information on the current pack rather than relying on the product name alone.
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Quaker Cruesli Choco Zero Sugar, 400 g
This chocolate cruesli is an option if you prefer cruesli to flakes or cereal hoops. ‘Zero Sugar’ is part of the product name: check the ‘of which sugars’ figure on the current pack, and compare fibre only once you’ve confirmed what quantity the stated value refers to.
Frequently asked questions
Is a fibre claim on the front of the pack enough to make a choice?
No. Also compare the fibre per 100 g in the nutritional information. Then consider how much you usually eat, so a claim on the front doesn’t take the place of the figure for the exact variant.
Will a high-fibre chocolate breakfast cereal automatically keep me going until lunch?
A high stated fibre value doesn’t guarantee how you’ll feel until lunchtime. Use fibre, sugars and ingredients to compare products, without assuming they’ll have a particular effect on your energy levels.
Which allergens should I check before buying?
Read the allergen information for the exact variant on the current pack. Albert Heijn’s product information lists hazelnuts, almonds and cereals containing gluten, among other ingredients, for Holie's Granola Chocolate Crunch; milk, soya and wheat for Kellogg's All-Bran Choco Flakes; and wheat, barley and milk for Special K Pure Chocolade.
What should I look for if I want to assess breakfast cereals against nutritional criteria?
Alongside fibre, compare any other values relevant to the criteria you’ve chosen. For its assessment of breakfast cereals, the Diabetes Fonds lists at least 8 g of fibre and no more than 0.69 g of salt per 100 g, among other criteria. Meeting this criterion alone doesn’t determine whether an individual chocolate variant is suitable.