What should you look for when choosing?
First, compare fibre and sugars on the same per-100 g basis. Then consider your usual serving size and check the ingredients and allergen information before choosing.
| What to consider |
What to check when buying |
Who it matters to |
| Fibre content |
Check the fibre per 100 g and how much you eat. Under Regulation (EC) No 1924/2006, products must contain at least 6 g of fibre per 100 g or 3 g per 100 kcal to carry the EU ‘high fibre’ claim. |
If fibre is my main reason for choosing chocolate breakfast cereals, I want to know how much I’ll get in my usual serving. Around 46% of consumers make fibre content their priority. |
| Sugars |
Compare sugars per 100 g, and check separately what the packaging says about added sugars. |
I want a sweet breakfast, but I don’t want to judge products on chocolate flavour alone when their sugar content differs. For around 36% of consumers, this comparison is their top priority. |
| Protein and convenience |
Compare protein and fibre per serving. If you have an allergy, read the full ingredients and allergen information too. |
For a quick breakfast, I want to know how much protein my serving contains as well as fibre, without overlooking an allergen warning. Around 18% of consumers choose with this need in mind. |
Brands compared
These product ranges show why it’s worth considering fibre, sugars and ingredients together. A brand name alone won’t tell you which breakfast cereal is right for you.
Zonnatura
The cocoa granola is worth considering if you’re mainly comparing fibre content per 100 g.
- Albert Heijn lists 25 g of fibre and 1.6 g of sugars per 100 g for Zonnatura Granola crunchy cacao vezelrijk.
- The product information lists cereals containing gluten, soya and wheat, and says it may contain milk, nuts and sesame. Check the packaging if you avoid any of these allergens.
Albert Heijn
AH Granola chocoladesmaak amandel lets you compare fibre and sugars in a chocolate granola.
- Albert Heijn lists 16 g of fibre, 1.8 g of sugars and 0 g of added sugars per 100 g for this variety.
- The ingredients include oats, wheat and almonds. The product information also says it may contain milk, soya and other nuts.
Kellogg’s
Special K Pure Chocolade is a flake option to compare with chocolate granola.
- Kellogg’s Nederland lists 6.0 g of fibre per 100 g for this variety. This meets the EU ‘high fibre’ claim requirement based on the amount per 100 g.
- The same product information lists 17 g of sugars per 100 g. Bear this in mind when comparing flakes with granola.
Jumbo
Jumbo sells products including Crunchy Muesli Pure Chocolade, a crunchy chocolate muesli.
- The variety shown by Jumbo comes in a 900 g pack, which may be useful to know if you’re comparing pack sizes.
- For this specific variety, check the fibre content and other nutritional information on the packaging before choosing it as a high-fibre option.
ALDI / Golden Bridge
ALDI sells chocolate crunchy muesli and Golden Bridge Special Flakes Dark Chocolate, offering different types of chocolate breakfast cereal.
- Choosing between muesli and flakes lets you pick the type of product you enjoy eating.
- Check fibre and sugars per 100 g on the specific pack. A general description of the range won’t necessarily apply to every variety.
Chocolate breakfast cereals on Joybuy
This selection includes chocolate muesli, cruesli and granola for anyone who wants to consider fibre as part of a sweet breakfast. Compare the nutritional information for each product, and check the pack size and any allergens that are relevant to you.
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Holie’s Crunchy Muesli Protein Chocolate, 6 × 400 g
A chocolate muesli to consider if you want to compare protein as well as fibre.
The pack contains six 400 g bags. Check how much you have for breakfast and read the nutritional and allergen information for this variety.
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Holie’s Crunchy Muesli Chocolate Chunks, 400 g
A crunchy chocolate muesli to compare if fibre content is your priority.
The pack contains 400 g. Check the nutritional information to see how much fibre and sugar you’ll get in the amount you usually eat.
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Quaker Cruesli Choco Zero Sugar, 400 g
A chocolate cruesli to consider if you want to assess sugar content as well as fibre.
The pack contains 400 g. Check the nutritional information for the total sugar content; the product name alone isn’t a substitute for checking.
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TastyBasics Granola Chocolate & Nuts, 350 g
A chocolate and nut granola to compare if you’re looking for that combination at breakfast.
The pack contains 350 g. Check the ingredients if you need to avoid nuts or other allergens, and compare the nutritional values per 100 g.
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Holie’s Granola Glutenfree Peanut Chocolate, 330 g
A peanut and chocolate granola to compare if you also want to keep an eye on protein per serving.
The pack contains 330 g. If you have an allergy, check the current ingredients and allergen information; don’t judge whether it’s suitable for you by the product name alone.
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Frequently asked questions
When can chocolate breakfast cereals be called ‘high in fibre’?
Under Regulation (EC) No 1924/2006, products must contain at least 6 g of fibre per 100 g or 3 g per 100 kcal to carry the ‘high fibre’ nutrition claim. Use this as your first check, then look at sugars, how much you eat and any allergens too.
Are flakes with 6 g of fibre per 100 g less suitable than granola with 16 or 25 g?
Not necessarily. 6 g of fibre per 100 g meets the EU requirement for the ‘high fibre’ claim, while 16 or 25 g per 100 g provides more fibre in the same amount of product. Albert Heijn lists 16 g for AH Granola chocoladesmaak amandel and 25 g for Zonnatura Granola crunchy cacao vezelrijk; Kellogg’s Nederland lists 6.0 g for Special K Pure Chocolade. Compare sugars, ingredients and how much you eat before making your choice.
How should I store chocolate granola or chocolate flakes?
Follow the storage instructions on the packaging and seal the product well after use. Albert Heijn advises storing AH Granola chocoladesmaak amandel in a cool, dark and dry place. For Zonnatura Granola crunchy cacao vezelrijk, the product information advises keeping it dry and sealed.
Do all my fibre sources need to be breakfast cereals?
No, breakfast cereals aren’t the only source of fibre. The Netherlands Nutrition Centre recommends getting fibre from a variety of foods, so consider chocolate breakfast cereals as part of your overall diet rather than judging them on just one nutritional value.