Who are these options for?

For anyone comparing fibre and wholegrains

You want to know how much fibre a breakfast cereal provides per 100 g and per serving, and which grain it contains. Voedingscentrum identifies wholegrain products as an important source of fibre. Product information for Brinta Volkoren graanontbijt and Quaker Oatmeal lists 10 g and 9 g of fibre per 100 g respectively.

For anyone short on preparation time

You want to order breakfast with your groceries and know how much preparation it involves. Product information for Quaker Oats Express Naturel gives a preparation time of 2 minutes; regular oats come in a different type of pack.

For anyone who needs to check ingredients and allergens

Check the exact product variant and current packaging before you buy. The Brinta, Quaker and Kellogg's products described contain gluten-containing cereals or may come into contact with them. A fibre claim does not tell you whether a product is suitable if you need to avoid gluten.

What should you look for when choosing?

First, choose between a warm porridge base, crunchy breakfast cereal or portion sachets. Then compare the nutritional information for the exact variant and check the delivery options for your order.

What to considerWhat to check before buyingWho it matters to
Fibre and wholegrains Compare fibre per 100 g and per serving; check the type of grain in the ingredients. If fibre is my main reason for choosing a product, I want to know how much my usual serving provides and whether it’s wholegrain. Around 37% of consumers put this need first.
Sugars and nutritional value Compare sugars, fat, protein and salt per 100 g, among other things; take into account what you add yourself. When choosing between regular oats and crunchy breakfast cereal, I want to know more than just the fibre content. For around 27% of consumers, this broader nutritional information matters most.
Gluten and other allergens Read the allergen information for the exact variant, including any ‘may contain’ statements. If I need to avoid an ingredient strictly, the packaging must meet my requirements first. This check is the top purchasing priority for around 18% of consumers.
Preparation and delivery Check the pack format and preparation instructions; confirm availability for your postcode and preferred delivery slot. On busy mornings, I want a pack that fits my routine and can be delivered with my groceries. For around 18% of consumers, convenience comes first.

Common mistakes

  • Judging by the front of the pack alone

    Products that make a fibre claim can also differ in other nutritional values. Product information lists 9 g of fibre and 1.1 g of sugars per 100 g for Quaker Oatmeal; the Kellogg's All-Bran Fruit 'n Fibre product page lists 8.8 g of fibre and 23 g of sugars per 100 g.

    Compare the nutrition tables per 100 g before choosing a variant, then consider your serving size.

  • Assuming oats or wholegrains are automatically gluten-free

    The Quaker Oatmeal described contains oats and may contain wheat and barley. Brinta Volkoren graanontbijt contains wheat and gluten-containing cereals.

    If you need to avoid gluten strictly, check the allergen information and statements on the current packaging of the exact product you’re ordering.

  • Assuming delivery availability is guaranteed

    Delivery options can depend on the product, your postcode and the time slot you choose. The Joybuy product page for Brinta that was checked did not support delivery in the configuration shown at the time; this doesn’t necessarily apply to every other order.

    Enter your postcode and check product availability and the delivery slot before you check out.

Brands to consider

Brinta

Brinta Volkoren graanontbijt is a wheat-based option for warm porridge. Joybuy product information lists 10 g of fibre and 14 g of protein per 100 g.

  • The variant described contains wholemeal wheat flour and salt.
  • Contains wheat and gluten-containing cereals; check the delivery option for your order.

Quaker

The products described include regular oats and Quaker Oats Express Naturel in portion sachets. Product information for regular Quaker Oatmeal lists 9 g of fibre and 1.1 g of sugars per 100 g.

  • Choose a pack format to suit the way you prepare your oats; Quaker Oats Express Naturel is listed as taking 2 minutes to prepare.
  • Check the information on oats, other cereals and allergens for each variant.

Kellogg's

All-Bran Fruit 'n Fibre is a crunchy breakfast cereal with dried fruit. The Albert Heijn product page lists 8.8 g of fibre per 100 g.

  • An option to compare if you’re looking for crunchy cereal with dried fruit.
  • The same nutrition table lists 23 g of sugars and 1.1 g of salt per 100 g; check the allergen information too.

Breakfast cereals and oats at Joybuy

This selection includes crunchy breakfast cereals and grain bases for porridge. Choose a product type that suits your mornings, then compare the latest nutritional information and delivery options for the variant you want to order.

Quaker Cruesli Nuts Zero Sugar, 400 g

Quaker Cruesli Nuts Zero Sugar 400 g

A Cruesli variant to consider if you’re looking for crunchy breakfast cereal with nuts. Check the nutrition table and allergen information on the current packaging; the variant name alone is no substitute for these details.

Pack size: 400 g.

View at Joybuy
Zonnatura Organic Whole Wheat Oatmeal, 500 g

Zonnatura Organic Whole Wheat Oatmeal 500 g

An oat option to consider if you’re looking for a base for porridge. Compare fibre and sugars per 100 g, and check the ingredients and allergens on the current packaging.

Pack size: 500 g.

View at Joybuy
Brinta wholegrain cereal breakfast, 500 g

Brinta wholegrain cereal breakfast 500 g

For making warm wholemeal wheat porridge with water or milk. Product information lists 10 g of fibre, 4.6 g of sugars and 14 g of protein per 100 g.

Contains wheat and gluten-containing cereals. Check the current delivery option for your postcode.

View at Joybuy
Quaker Oatmeal, 375 g

Quaker Oatmeal 375 g

A regular wholegrain oat base for anyone who wants to put together the rest of their breakfast themselves. Product information lists 9 g of fibre, 1.1 g of sugars and 11 g of protein per 100 g.

Contains oats and may contain wheat and barley. What you add to the oats will change the nutritional value of your finished breakfast.

View at Joybuy
Holie's Granola Glutenfree Peanut Chocolate, 330 g

Holie's Granola Glutenfree Peanut Chocolate 330 g

A granola option to consider if you’re looking for a crunchy breakfast with peanuts and chocolate. If you need to avoid gluten or other allergens, check the current packaging and allergen information; don’t rely on the variant name alone.

Pack size: 330 g.

View at Joybuy

Frequently asked questions

How do I compare the fibre content of breakfast cereals?

Compare the amount of fibre per 100 g on the packaging for the exact variant, then check how much your serving provides. Check the ingredients too: Voedingscentrum identifies wholegrain products as an important source of fibre.

Does regular oatmeal contain less sugar than crunchy breakfast cereal?

You can’t say that about every variant. Product information for Quaker Oatmeal lists 1.1 g of sugars per 100 g, while the Kellogg's All-Bran Fruit 'n Fibre product page lists 23 g per 100 g. So always compare the specific products you’re considering.

Are high-fibre breakfast cereals automatically gluten-free?

No, a fibre claim tells you nothing about gluten. The Brinta, Quaker and Kellogg's variants described contain gluten-containing cereals or may contain them. If you need to avoid gluten strictly, check the statements and allergen information on the current packaging for the exact variant.

What should I check before having breakfast cereal delivered?

Check that your chosen variant is available for your postcode and preferred delivery slot, and look at the pack size and any delivery charges before you check out. A delivery option shown on a product page may not be available for every location or time slot.