Weekend breakfast fans comparing fibre content
You want to compare the fibre content per 100 g with similar products, and check which wholegrains are listed in the ingredients.
Who is this for?
Fans of a cold bowl without added sugar
You’re looking for muesli or cruesli to enjoy with milk or yoghurt, but don’t want to assume that a fibre claim says anything about added sugar.
Lovers of crunchy breakfast cereals
Texture matters to you, and you also want to check the fibre, sugars and relevant allergens on the packaging.
What should you look for?
First decide whether you want a warm bowl, cold muesli or crunchy cruesli. Then compare nutritional values on a like-for-like basis: a serving of prepared product is not directly comparable with 100 g of dry product.
| What to consider | What to check when buying | Who it matters most to |
|---|---|---|
| Fibre and wholegrains | Compare fibre per 100 g of dry product and check which grains are listed in the ingredients. | I want to see how much fibre my choice contains for my weekend breakfast, rather than relying on the front of the pack. Around 42% of consumers put this fibre comparison first. |
| Sugars | Check total sugars per 100 g, as well as any information about added sugar. | For my cold breakfast bowl, I want to limit added sugar without assuming that ‘no added sugar’ means sugar-free. Around 33% of consumers put this need first. |
| Preparation, texture and allergens | Check the preparation instructions and, if you have relevant allergies, read the latest allergen information. | My weekend breakfast needs to suit the warm or crunchy bowl I want to make. If allergens are relevant to me, the label matters too. For around 25% of consumers, this practical choice is the deciding factor. |
Common mistakes
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Relying on ‘high in fibre’ alone
The claim sets a minimum fibre content, but doesn’t tell you how much sugar or salt the product contains.
Compare values per 100 g for similar breakfast cereals, and read the ingredients list too.
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Comparing a prepared product with dry breakfast cereal
The Albert Heijn page for Quaker Cruesli zero sugar added naturel lists nutritional values for the prepared product. These can’t be directly compared with the dry values per 100 g for another product.
Before comparing values, check the packaging to see what they refer to.
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Assuming crunch means low in sugars
For Kellogg's Oaties Original Crunch, Albert Heijn lists both 8.4 g of fibre and 20 g of sugars per 100 g. So the fibre content is no substitute for checking the sugar content.
If added sugar is a deciding factor for you, read the ingredients list and compare total sugars too.
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Overlooking allergens in cereal products
Breakfast cereals may contain cereals containing gluten or nuts. Some products also warn that other allergens may be present.
If you have a relevant allergy, always check the allergen information on the latest packaging.
Brands to consider
Brinta
A brand to consider if you want to make a warm cereal breakfast.
- Albert Heijn lists 10 g of fibre per 100 g for Brinta Volkoren graanontbijt, with wholemeal wheat flour and salt among its ingredients.
- This product contains wheat and gluten; the information doesn’t automatically apply to other Brinta products.
Quaker
Quaker offers cruesli for a cold, crunchy breakfast bowl, among other products. Cruesli is a product range, not a separate brand.
- For Quaker Cruesli zero sugar added naturel, Albert Heijn lists a fibre claim and says it contains no added sugars or sweeteners.
- The nutritional values shown are for the prepared product. It contains wheat and oats; milk and nuts may also be present.
Kellogg's
A brand with crunchy breakfast cereals for anyone who values texture.
- Albert Heijn lists 8.4 g of fibre per 100 g and 59% wholegrain oats for Kellogg's Oaties Original Crunch.
- The same product information lists 20 g of sugars per 100 g; these values apply specifically to Oaties Original Crunch.
Albert Heijn
The own-label range includes a wholegrain muesli for making a cold breakfast bowl.
- AH Volkoren muesli naturel lists 9.5 g of fibre and 0 g of added sugar per 100 g.
- The product contains cereals containing gluten and may contain other allergens; this information doesn’t apply to all own-label breakfast cereals.
Nestlé
With FITNESS Natuur, Nestlé offers a breakfast cereal centred around wholegrains.
- According to Nestlé Ontbijtgranen, FITNESS Natuur contains wholegrain wheat and wholegrain oat flakes; the Belgian brand page lists 7.6 g of fibre per 100 g.
- If you’re buying in the Netherlands, check the latest packaging for ingredients and nutritional values.
Breakfast cereals and porridge oats on Joybuy
These products include options ranging from porridge oats or a warm cereal breakfast to crunchy cruesli. Use the product type as your starting point, then check the nutritional information and allergens for the variant you choose.
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Quaker Oatmeal 600 g
Porridge oats for making a bowl just the way you like it. Check the preparation instructions and nutritional information on the packaging.
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Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon 400 g
Cruesli for anyone who wants a crunchy breakfast bowl. For this apple, pecan and cinnamon variant, check the latest nutritional information and allergen details. The product name alone doesn’t tell you the total amount of sugars.
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Brinta Whole Wheat Cereal Breakfast 500 g
A cereal breakfast for making a warm bowl. Albert Heijn lists 10 g of fibre per 100 g for Brinta Volkoren graanontbijt; the product contains wheat and gluten. Check the latest packaging.
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Zonnatura Organic Whole Wheat Oatmeal 500 g
Porridge oats for anyone looking for a cereal base for their breakfast bowl. Before comparing them with other oats, check the ingredients, fibre content and preparation instructions on the packaging.
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Quaker Cruesli 4 Nuts 450 g
Cruesli for anyone looking for a crunchy breakfast bowl with nuts. Check the fibre content and what quantity it’s based on using the latest packaging, and read the allergen information too.
Frequently asked questions
When can breakfast cereals be labelled ‘high in fibre’?
Under Regulation (EC) No 1924/2006, this nutrition claim may be used when a product contains at least 6 g of fibre per 100 g or 3 g of fibre per 100 kcal. Then compare the actual fibre content of products on the same basis.
Should I compare sugars as well as fibre?
Yes. A fibre claim doesn’t tell you how much sugar a breakfast cereal contains. Compare total sugars per 100 g and read the ingredients list if added sugar matters to your choice.
Are high-fibre breakfast cereals automatically gluten-free?
No. According to their product information, Brinta Volkoren graanontbijt and AH Volkoren muesli naturel, among others, contain cereals containing gluten. If you need a gluten-free product, check the explicit gluten-free label and allergen information on the latest packaging.
How do I compare a serving of cruesli with dry muesli?
Only compare nutritional values directly when they refer to the same quantity and preparation basis. Check whether the packaging lists values per 100 g of dry product, per serving or for the prepared product.