Shoppers who prioritise fibre
You want to know how much fibre a breakfast cereal contains. Compare the nutritional information per 100 g and check which grains are listed in the ingredients.
Who is this comparison for?
Shoppers who also watch their sugar and salt intake
You’re looking for flakes with fibre, but don’t want to judge fruit-rich or crunchy varieties by their name alone. The nutrition table helps you compare the full nutritional profile.
Shoppers who need to avoid gluten strictly
You need to be able to check which grains a product contains and what allergen warnings it carries before ordering. Wholegrain or bran varieties aren’t automatically gluten-free.
What should you look for when choosing?
First, choose between ready-to-eat flakes and a cereal that you prepare as porridge. Then compare the nutritional information per 100 g within your chosen type; the Voedingscentrum also recommends using this basis when comparing breakfast cereals.
| What to look for | What to check before buying | Who it matters to |
|---|---|---|
| Fibre | Compare the grams of fibre per 100 g in similar flakes and read the ingredients list. | I want to see a clear fibre content before ordering; around 36% of shoppers prioritise fibre. |
| Sugars and salt | As well as fibre, check the sugars and salt per 100 g, especially in varieties with fruit or other additions. | With fruit-rich flakes, I don’t want to rely on the fibre claim alone; sugars and salt are the main priorities for around 29% of shoppers. |
| Exact online variety | Check the product name, pack size and delivery option for the variety you’re adding to your basket. | I want to make sure I can have the intended pack delivered; around 21% of shoppers prioritise finding the right variety online. |
| Allergens and gluten | Read the ingredients and any warnings such as ‘may contain’; don’t rely on a search filter alone. | If I need to avoid gluten strictly, I want to check the label before ordering; allergens are the main concern for around 14% of shoppers. |
Common mistakes when ordering online
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Searching only for ‘high-fibre’ or ‘wholegrain’
This can mean missing differences in the rest of the nutritional profile. For Kellogg's All-Bran Fruit 'n Fibre, Albert Heijn lists 8.8 g of fibre, 23 g of sugars and 1.1 g of salt per 100 g.
Compare the fibre, sugars and salt per 100 g in similar products before you choose.
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Comparing different serving sizes directly
The serving size on one pack may not match the serving size on another. So comparing ‘per serving’ may mean you’re looking at different quantities of cereal.
First use the values per 100 g as a consistent basis. Then consider what those values mean for the portion you actually eat.
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Assuming a wholegrain variety is gluten-free
Brinta Wholegrain Cereal Breakfast contains wheat. For other cereal products, the name alone also doesn’t tell you enough about the ingredients or possible cross-contamination.
If you need to avoid gluten strictly, check the current gluten-free claim, ingredients list and allergen warnings on the packaging.
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Confusing the in-store range with home delivery
A product on a range page isn’t automatically available to order online. On its breakfast range page, Lidl marks several products as ‘In store only’.
Check the delivery option for the exact variety and read the product information again just before buying. Albert Heijn warns that ingredients, nutritional values and allergy information can change.
Brands and retailers to compare
These examples show different types of breakfast cereal. Always compare the specific variety rather than relying on the brand name.
Brinta
Brinta Wholegrain Cereal Breakfast is a wheat-based product for a warm, porridge-style preparation, rather than a ready-to-eat option for anyone looking for crunchy flakes.
- Albert Heijn lists 10 g of fibre per 100 g for this variety.
- The wholegrain cereal breakfast variety contains wheat and gluten.
Kellogg's
Fruit-rich cereals and other flakes differ in their nutritional profile across the range, so check each variety individually.
- Albert Heijn lists 8.8 g of fibre per 100 g for All-Bran Fruit 'n Fibre.
- The same variety contains 23 g of sugars and 1.1 g of salt per 100 g.
Albert Heijn
The own-brand AH Bran flakes wholegrain variety is a useful example for comparing the nutritional value of flakes.
- Albert Heijn’s product information lists 15 g of fibre per 100 g.
- The same nutritional information lists 13 g of sugars and 0.55 g of salt per 100 g; check the current packaging.
ALDI / Golden Bridge
Golden Bridge includes 7-Grain Wholegrain Breakfast, wholegrain muesli and cornflakes. These are different product types, not interchangeable varieties of flakes.
- ALDI lists 7-Grain Wholegrain Breakfast as a fibre-containing option.
- Compare the nutritional information for the exact variety and check whether it’s available to order online.
Lidl
The range includes different breakfast cereals, including wholegrain options. The product type determines which comparisons are useful.
- You can compare flakes and other wholegrain cereals as separate options.
- Lidl marks several products on its breakfast range page as ‘In store only’; check the delivery option for each product.
Breakfast cereal and porridge oats on Joybuy
These products are porridge oats and a wholegrain cereal breakfast for shoppers considering a bowl with a different texture as well as ready-to-eat flakes. Before choosing, compare the exact pack and current nutritional information.
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Brinta Oatmeal 450 g
For anyone who’d rather make a bowl of porridge oats than eat ready-to-eat flakes. The pack contains 450 g; if you need to avoid certain grains, check the ingredients and allergens on the label.
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Brinta wholegrain cereal breakfast 500 g
For a warm, porridge-style preparation rather than crunchy flakes. Albert Heijn lists 10 g of fibre per 100 g for Brinta Wholegrain Cereal Breakfast. This variety contains wheat and gluten; the pack contains 500 g.
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Leev Dutch Oatmeal 450 g
For anyone considering porridge oats with milk or yoghurt instead of flakes. The pack contains 450 g. The product information gives conflicting details about gluten: if you need to avoid gluten strictly, don’t rely on an isolated gluten-free claim; check the current packaging.
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Quaker Oatmeal 600 g
For anyone looking for a warm porridge preparation rather than specifically crunchy flakes. The pack contains 600 g. If you have an allergy or need to avoid gluten, check the current label. Check the salt content too if it’s important for your comparison.
Frequently asked questions
How do I compare high-fibre flakes when shopping online?
Compare similar flakes per 100 g for fibre, sugars and salt, then read the ingredients list. The Voedingscentrum recommends comparing per 100 g; values per serving may be based on different serving sizes.
Does ‘high in fibre’ tell you enough about a breakfast cereal?
No, that claim doesn’t describe the full nutritional profile. Check the sugars, salt and ingredients for the exact variety too; alongside 8.8 g of fibre, Albert Heijn lists 23 g of sugars per 100 g for Kellogg's All-Bran Fruit 'n Fibre.
Can I choose Brinta Wholegrain Cereal Breakfast if I need a gluten-free option?
No, Brinta Wholegrain Cereal Breakfast contains wheat and isn’t a gluten-free option. If you need to avoid gluten strictly, check the current gluten-free claim, ingredients and allergen warnings for each cereal individually.
Will the online product information always match the packaging delivered?
Don’t assume it will without checking. Albert Heijn warns that ingredients, nutritional values and allergy information can change, so read the current product information before buying and check the label when your order arrives.