Time-poor breakfast eaters keeping an eye on fibre
You want a quick breakfast and an easy way to see how much fibre a product provides. Compare the nutritional information per 100 g, as serving sizes can vary between manufacturers.
Who is this relevant for?
Cruesli fans who also compare sugars
You’re after a crunchy bowl, but don’t want to rely on the front of the pack alone. Compare total sugars and fibre, and read the ingredients list.
Shoppers who need to check allergens
If you need to avoid certain grains, nuts or other ingredients, check the latest ingredients list, allergen information and any warnings about traces when making your choice.
What should you look for when choosing?
First, decide whether you want to make a bowl straight away or have time to prepare it. Then compare the nutritional information for similar products per 100 g.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Fibre | Compare fibre per 100 g across similar product types. Check sugars and salt too. | I want to see at a glance how much fibre the cereal itself provides, without relying on different serving sizes. Around 42% of consumers make fibre their priority. |
| Preparation | Check what you need to add and whether heating is required. Check the serving size too. | On a busy morning, I want to know whether I can make a bowl straight away or need to heat something first. For around 33% of consumers, convenience is the most important factor. |
| Ingredients and allergens | Check sugars, fat and salt per 100 g, and read the ingredients and allergen information on the pack. | I want to check before buying that the ingredients meet my requirements, even if a pack says it contains no added sugars. For around 25% of consumers, this check comes first. |
Common mistakes
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Reading only the front of the pack
An appealing product description doesn’t show how two breakfast cereals compare per 100 g.
For similar products, compare fibre, sugars and salt in the nutrition table, then read the ingredients list.
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Treating ‘no added sugars’ as a complete nutritional comparison
Quaker Cruesli Zero Sugar Added Nuts states that it contains no added sugars, but Quaker also lists 21 g of fat per 100 g and several nuts as ingredients.
Consider the claim as one factor, and check the full nutritional information and allergen details as well.
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Overlooking allergens because a product is high in fibre
Fibre tells you nothing about whether a product contains wheat, gluten or nuts. These ingredients may limit your choice if you need to avoid them.
Read the latest packaging, including any warnings about possible traces. If you need a strictly gluten-free option, check that the product is explicitly labelled gluten-free.
Brands worth comparing
Brinta
Breakfast cereal for anyone who wants to prepare a warm bowl at home; the brand also makes a drinkable breakfast in sachets.
- Albert Heijn lists 10 g of fibre per 100 g for Brinta Volkoren graanontbijt and gives instructions for making it with warm milk.
- You’ll need liquid and time to prepare a warm bowl. Check the ingredients and allergens separately for each product type.
Quaker
Oat products and cruesli for anyone choosing between a breakfast that needs preparing and a crunchy bowl.
- Quaker lists 24 g of fibre per 100 g and no added sugars for Cruesli Zero Sugar Added Nuts.
- The same variant lists 21 g of fat per 100 g and contains nuts. Cruesli 4 Nuts has a different composition, so compare each variant separately.
Kellogg's
The All-Bran range is worth considering if you’re specifically looking at wheat bran as a breakfast cereal.
- Kellogg's lists 27 g of fibre per 100 g for All-Bran Fibre Plus.
- For the same variant, Kellogg's lists 18 g of sugars and 0.9 g of salt per 100 g. Consider these figures alongside the fibre content.
Albert Heijn
A retailer with own-brand products in several breakfast cereal formats, alongside products from other brands.
- The breakfast range includes products such as oats, muesli and bran flakes, helping you narrow down the type you’re looking for.
- Check the nutritional information and allergens for each individual product; the product type alone doesn’t tell you enough.
Breakfast cereals on Joybuy
This selection includes crunchy cruesli and breakfast cereals you could prepare as a warm bowl. First choose a type that suits your morning, then compare the information on the pack.
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Quaker Cruesli 4 Nuts, 450 g
A crunchy bowl of cereal is a good option if you don’t have much time to prepare breakfast. Quaker lists 10 g of fibre per 100 g for Cruesli 4 Nuts; check the latest packaging for sugars and allergens too.
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Quaker Oatmeal, 600 g
Consider these oats if you have time to prepare a bowl at home. Before buying, read the preparation instructions and compare the nutritional information per 100 g with other oats.
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Brinta Whole Wheat Cereal Breakfast, 500 g
This cereal porridge is suited to a warm breakfast bowl at home, rather than eating on the go. Check how much liquid you’ll need, and read the latest packaging if you need to avoid gluten or wheat.
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Zonnatura Organic Whole Wheat Oatmeal, 500 g
If you’re considering these oats for a rushed morning, check the pack to see how to prepare them and how long it takes. Also check the fibre per 100 g and the allergen information.
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Quaker Zs Cruesli Nuts & Seeds, 720 g
This crunchy cruesli is an option for a quick breakfast bowl. Check the nutrition table for fibre per 100 g and check the ingredients and allergens, especially if you need to avoid nuts.
Frequently asked questions
How do I compare the fibre in breakfast cereals?
Compare similar products by their fibre content per 100 g. Check sugars and salt on the same basis; serving sizes can vary between manufacturers.
Does ‘no added sugars’ also mean high in fibre?
No, these are different qualities. Quaker lists both features for Cruesli Zero Sugar Added Nuts, but you can’t assume another cruesli or variant has the same combination.
Which breakfast cereals take little time to prepare?
For a cold bowl, choose a product that only needs milk or yoghurt added; cereal porridge generally takes more preparation. Albert Heijn describes Brinta Volkoren graanontbijt as being made with warm milk, while the product page says Brinta Wake-up! is ready in one minute. Always check what you need for the variant you choose.
What should I check if I need to avoid gluten or nuts?
Read the latest ingredients list and allergen information for the specific product, along with any warnings about possible traces. If you need a strictly gluten-free option, look for an explicit gluten-free label on the pack; don’t rely on the fibre content or the name of the cereal.