Who is this choice relevant to?

Hoteliers looking to offer a high-fibre option

You want to be able to substantiate the high-fibre claim, so you’ll want to know how much fibre the product contains per 100 g and per serving.

Buffet planners organising allergen information

If you’re using open bowls or dispensers, you’ll want to give guests clear information about the allergens in each product before they choose.

Buyers comparing the full nutritional profile

You’re looking for variety for the buffet, but want to take sugars, fats and serving size into account alongside fibre.

What should you look for when buying?

For a self-service buffet, start by checking the product-specific allergen information. Then compare fibre per 100 g and per serving, along with the rest of the nutritional information.

What to consider What to check Who it matters to
Fibre per serving Under EU Regulation (EC) No 1924/2006, the ‘high fibre’ claim requires at least 6 g of fibre per 100 g or 3 g per 100 kcal. Compare the amount per recommended serving too. If I want to offer breakfast cereals specifically because they’re high in fibre, I want to know how much fibre a buffet serving provides. For around 40% of consumers, fibre content would be the top priority.
Allergens for self-service Check the current label and make information about any allergens present available before guests choose. For cereals containing gluten and for nuts, specify the type, as required by the Netherlands Food and Consumer Product Safety Authority. If I’m using open dispensers, I want to make sure guests have clear information before they serve themselves. For around 30% of consumers, allergen management would come first.
Overall composition Compare sugars, fats, salt and energy per 100 g, and take serving size into account. Assess crunchy muesli as muesli, rather than treating it as the same product as plain cereal flakes. When I put different options on the buffet, I want to be able to compare their nutritional profiles too. For around 30% of consumers, the overall composition would matter most.

Common mistakes when choosing for a buffet

  • Focusing only on the high-fibre claim

    The legal threshold for the claim doesn’t tell you how much fibre a guest gets in their own serving. In 2026, the Dutch Consumers’ Association also highlighted the difference between a claim and the amount per serving.

    Compare the label per 100 g with the recommended serving, and check sugars, fats, salt and energy at the same time.

  • Serving muesli with nuts without clear allergen information

    A product name doesn’t tell guests which specific nuts or cereals containing gluten it includes. For unpackaged buffet products, the Netherlands Food and Consumer Product Safety Authority says this information must be available before purchase or ordering.

    Use up-to-date product information and make sure guests can find out which allergens apply to each product at every bowl or dispenser.

  • Judging a crunchy option by its texture

    Crunchiness alone says nothing about the full nutritional profile. Albert Heijn lists 6.6 g of fibre, 13 g of sugars and 13 g of fat per 100 g for AH Biologisch Krokante Muesli Naturel.

    Compare crunchy muesli with other options using the full label, rather than judging it by how it looks in the buffet bowl.

Brands to consider

Kellogg's

The All-Bran range offers a bran-based option for buffets where fibre is a key selection criterion.

  • Kellogg's lists 27 g of fibre per 100 g and 11 g per 40 g serving for All-Bran Fibre Plus.
  • The ingredients include wheat bran and barley malt extract. Check the current allergen information before serving the product unpackaged.

Brinta

Brinta Volkoren graanontbijt is a wholegrain cereal breakfast, not crunchy muesli or granola.

  • Jumbo lists 10 g of fibre per 100 g for Brinta Volkoren graanontbijt, and names wholegrain wheat flour and salt as ingredients.
  • The product contains wheat, a cereal containing gluten, so bear this in mind when preparing buffet information.

Albert Heijn

The crunchy muesli options listed are worth considering if you’re looking to offer a crunchy choice alongside a simpler cereal breakfast.

  • AH Biologisch Krokante Muesli Naturel lists 6.6 g of fibre, 13 g of sugars and 13 g of fat per 100 g.
  • AH Biologisch Volkoren Krokante Muesli Vier Noten lists almonds, cashew nuts, hazelnuts and pecans among its allergens. Make sure you identify this option separately in your allergen information.

Jumbo

Jumbo offers different types of breakfast cereal, including its own crunchy muesli, flakes and granola.

  • The range gives you options to compare texture and composition for each product.
  • Assess fibre, other nutritional values and allergens using the label for each individual product; the different types aren’t interchangeable.

Breakfast cereals on Joybuy

Related products coming soon.

Frequently asked questions

When can I describe breakfast cereals on a Dutch hotel buffet as high in fibre?

Under EU Regulation (EC) No 1924/2006, you can do so if the product contains at least 6 g of fibre per 100 g or at least 3 g of fibre per 100 kcal. Check the serving size too: meeting the claim threshold doesn’t tell you how much fibre a guest will actually have.

What allergen information is needed for loose breakfast cereals or dispensers?

The Netherlands Food and Consumer Product Safety Authority requires information about the 14 legally specified allergens to be available before purchase or ordering for unpackaged breakfast cereals. For cereals containing gluten and for nuts, you must specify the type. Information can be provided in writing or electronically, and may be given verbally subject to certain conditions.

Does a fibre claim tell you enough about the overall nutritional profile?

No. A fibre claim doesn’t also tell you how much sugar, fat, salt or energy the product contains. Compare the nutritional information per 100 g and per serving. If available, use Nutri-Score only as an additional way to compare products within the same product group.

When should I check the product information again?

When a new delivery arrives or the recipe changes, check the packaging or current supplier information again before using buffet labels and allergen information. This ensures that the information by the bowls and dispensers matches the product you’re serving.