Joybuy Insights

Buying healthy snacks: how to make informed choices for breakfast, sport and on the go

Buying healthy snacks may seem straightforward, but packaging does not always tell the full story. For example, a product may claim “no added sugar” while still containing relatively high levels of natural or concentrated sugars. Terms such as organic, high-protein and gluten-free only tell you something once you have checked the ingredients list, nutritional values and allergens.

For Dutch households, three pitfalls are particularly important:

  1. Confusing marketing terms with nutritional values
    “High-protein”, “light” or “natural” does not give you the complete picture. Always compare protein, sugar, fibre, fat and portion size per 100 grams or per serving.

  2. Underestimating a small portion
    A protein bar may contain little sugar per bar, but it could still be high in calories or sweeteners. With granola, the recommended serving is often smaller than the amount that ends up in your bowl without you realising it.

  3. Overlooking allergens and age recommendations
    The ingredients list is particularly important for nut mixes, protein products and baby food. Also check the age indication, preparation instructions and information on the packaging. Product information online may change.

Which characteristics should you check?

1. Consider sugar, fibre and protein together

A product that is low in sugar is not automatically suitable for every occasion. For breakfast, high-fibre breakfast products such as porridge oats or granola can be a practical choice. After exercise, the protein content may be more important.

Look out for these points:

  • Sugars: check both the amount per 100 grams and per serving.
  • Added sugar: “0% added” does not mean that the product is sugar-free.
  • Fibre: compare the fibre content when looking for healthy granola or organic porridge oats.
  • Protein: for high-protein snacks, protein bars and protein powder, the number of grams of protein per serving is relevant.
  • Portion size: work out how much you actually eat in practice.

According to the nutritional information provided, Leev Dutch Oatmeal contains 14 grams of protein, 10 grams of fibre and 1 gram of sugar per 100 grams, among other nutrients. The product description calls the oats organic and gluten-free, but also lists “gluten” under allergens. This is contradictory information. If you are specifically looking for gluten-free porridge oats, it is therefore wise to check the current packaging and allergen information before buying.

2. Check the ingredients and allergens

“Organic” refers to the origin and production method of the ingredients; it does not automatically mean that a product is low in sugar, calories or allergens. According to the product information, Bio+ B+ Granola Whole Wheat contains wheat, oats, barley, rye, raisins, hazelnuts and almonds, among other ingredients. This means that it may not be suitable for everyone with an allergy or intolerance.

Nut mixes also deserve careful attention. According to the ingredients list, g'woon Oat Student Unsalted contains 40% raisins, 38% peanuts, cashews, almonds and sunflower oil. g'woon Elite Oats Bag contains almonds, hazelnuts, walnuts, Brazil nuts and sulphite, among other ingredients. Always read the full allergen information, even when the packaging gives the product a healthy appearance.

3. Match the product to the occasion

For snacks on the go, an individually wrapped bar or a pouch with a spout is practical. Larger packs are often more convenient for use at home, but pay attention to the shelf life after opening and the storage instructions.

For protein products, also check:

  • the type of protein, such as whey isolate;
  • the amount of protein per scoop or bar;
  • any sweeteners;
  • allergens such as milk and soya;
  • recommended use and warnings.

According to the product information, Optimum Nutrition 100% Gold Standard Isolate contains 25 grams of protein per serving of approximately 31 grams and less than 0.5 grams of sugar per serving. It is a food supplement and not a replacement for a varied diet. If you have a milk or soya allergy, always check the label.

For baby food, age, texture, ingredients and hygiene are more important than marketing claims. According to the product details, Olvarit Apple-Banana-Orange is intended for babies from 6 months. Organix products in the range are indicated for children from 12 months. Do not give these products to a younger child based solely on the flavour; follow the label and the manufacturer's instructions.

Recommended products by user profile

Suitable for: Budget-conscious beginners
Leev Dutch Oatmeal - 450 g

Leev Dutch Oatmeal - 450 g

Why it suits this profile: A breakfast staple that you can eat cold with milk, yoghurt or quark. The ingredients list contains only wholegrain oats from organic farming.

How this product avoids the pitfall

The nutritional values are clearly stated. However, check the contradictory information about gluten on the current packaging.

Key benefit & advantages

14 g of protein and 10 g of fibre per 100 g; 450 g contents; organic according to the product description.

Suitable for: Shoppers seeking premium quality
Holie's Granola Protein Amandel Speculaas 350g

Holie's Granola Protein Amandel Speculaas 350g

Why it suits this profile: Ideal if you are looking for granola with a higher protein and fibre content and a distinctive speculaas flavour.

How this product avoids the pitfall

“0% added” is backed up with concrete figures: 20 g of protein, 14 g of fibre and 3.4 g of sugar per 100 g.

Key benefit & advantages

20 g of protein and 14 g of fibre per 100 g; carefully check ingredients containing soya, peanuts, almonds and cereals.

Suitable for: Specific needs & intensive users
Optimum Nutrition 100% Gold Standard Isolate Strawberry 930g

Optimum Nutrition 100% Gold Standard Isolate Strawberry 930g

Why it suits this profile: A powder for athletes who want an easy way to supplement their protein intake with a shake after training or between meals.

How this product avoids the pitfall

The serving size and dosage are clearly stated: approximately 31 g of powder providing 25 g of protein. The product is not a replacement for a varied diet.

Key benefit & advantages

25 g of protein per shake; 31 servings per pack; contains milk and soya.

Suitable for: Families with young children
Oranix Bio Nutri Fiber Mango Yogurt Banana Oats 12M+

Oranix Bio Nutri Fiber Mango Yogurt Banana Oats 12M+ 100g x 6

Why it suits this profile: A convenient portion pack for parents looking for organic baby food and a practical snack for on the go.

How this product avoids the pitfall

The 12M+ age indication makes the intended use clearer. Check the current ingredients and packaging before use.

Key benefit & advantages

Six 100 g pouches; intended for children from 12 months; suitable as a fruit purée for babies and toddlers according to the product description.

Other popular choices

For a compact high-protein snack, Barebells Protein Bars Hazelnut & Nougat are worth comparing on the label: the product information states that each 55 g bar contains 20 g of protein, 2.9 g of fibre and 1.4 g of sugar. Polyols may cause gastrointestinal discomfort for some people if consumed excessively, so follow the warning on the packaging.

If you are looking for a snack that requires little preparation, you could also consider the Holie’s Chewy Bar Amandel Speculaas. According to the product information, this bar contains 23 g of protein and 24 g of fibre per 100 g, but also contains wheat, spelt, almond and barley. This may be practical for a family without nut or gluten restrictions; if you have allergies, checking the label is essential.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about buying healthy snacks

What is a healthy snack for on the go?

Choose a portion that suits the occasion and check the sugar, protein, fibre and allergen content. A protein bar is practical, while fruit purée in a pouch with a spout can be particularly convenient for young children. For baby food, always read the age indication.

Are protein bars automatically a good choice?

No. Compare the protein content with sugar, calories, fat, sweeteners and polyols. A bar containing 20 grams of protein can be a useful addition, but it is not a replacement for a varied diet. Also check for milk, soya, peanut and tree nut allergens.

How should I store porridge oats, granola and snacks?

Store dry products in a cool, dry place away from direct sunlight. Seal the packaging securely after opening. Check the best-before date on the packaging and do not use a product if its packaging is damaged. For baby food, always also follow the instructions for storage after opening.