Hazelnut Spread Buying Guide: Top Picks for Toast and More

A good jar of hazelnut spread is a pantry staple for many. It's perfect for a quick slice of toast, a weekend pancake, or as an ingredient in a baking recipe. But the selection is vast, ranging from classic chocolate-hazelnut spreads to versions with Biscoff or those made without palm oil.

As a Joybuy Product Recommendation Officer, I'm here to guide you. In this overview, we'll highlight several popular choices based on their specifications and ingredients. This will help you make an informed decision that suits your taste and preferences.

What to Look for When Choosing a Hazelnut Spread

Before we dive into the products, here are a few key points to help you choose the right sweet spread.

1. The Ingredient List Tells the Whole Story

The front of the jar is designed to catch your eye, but the ingredient list provides the facts. Pay attention to the following:

• Hazelnut percentage: This largely determines the intensity of the nutty flavour. A higher percentage often means a richer, deeper taste.
• Sugar content: Hazelnut spread is a sweet product, but the amount of sugar can vary significantly. Compare the nutritional information per 100 grams to get a clear picture.
• Type of oil: More and more consumers are specifically looking for palm oil-free hazelnut spread. Common alternatives include sunflower oil or rapeseed oil.

2. Flavour Profile and Use

Not all spreads are created equal. Consider what you'll be using it for:

• Classic chocolate-spread style: Creamy, sweet, and with a distinct cocoa flavour. Ideal as a sandwich spread for the whole family.
• Intense nutty flavour: Spreads with a high percentage of nuts and less sugar. Perfect for connoisseurs and for use in baked goods.
• Unique flavours: Think of a Biscoff spread with a hint of cinnamon or a combination with tahini for a more savoury twist.

Popular Hazelnut Spread Recommendations

Below is a selection of different hazelnut spreads, each with its own unique characteristics.

Lotus Speculoos Hazelnut Cocoa Spread - 400 g

Why it stands out: This product combines the famous flavour of Lotus Biscoff cookies with hazelnut and cocoa. The addition of Biscoff cookie pieces provides a crunchy texture.

Pros:

• Unique flavour combination of Biscoff, hazelnut, and cocoa.
• Contains cookie pieces for an extra crunchy result.
• Free from artificial colours and flavours, according to the manufacturer.

Who is it for? For anyone who wants a change from the standard chocolate spread and loves the spiced flavour of Biscoff.

Koska Tahini & Hazelnut Paste - 320 g

Why it stands out: This paste is distinguished by its simple and pure ingredient list: 60% tahini (roasted sesame seeds) and 40% hazelnut paste. This results in a product with a relatively low sugar content and a high protein content.

Pros:

• Contains only two ingredients: tahini and hazelnut paste.
• Relatively high in protein (21 g per 100 g) and fibre (7 g per 100 g).
• Low in sugar (2.2 g per 100 g).

Who is it for? For the health-conscious consumer looking for a less sweet, nutritious option with a pure nutty flavour. It's also great for those who enjoy experimenting with Middle Eastern flavours.

Bonne Maman Hazelnut Spread - 360 g

Why it stands out: This palm oil-free hazelnut spread from Bonne Maman contains a significant amount of hazelnuts (20%), which creates a rich and full-bodied flavour.

Pros:

• High hazelnut content (20%).
• Palm oil-free; uses sunflower and rapeseed oil instead.
• Free from artificial colours, flavours, and preservatives, according to the manufacturer.

Who is it for? For the connoisseur seeking a creamy spread with a pronounced hazelnut flavour who prefers palm oil-free products.

Nutella Hazelnut Spread - 750 g

Why it stands out:Nutella is the world-renowned classic, known for its signature creamy texture and taste. The large 750 g jar makes it a popular choice for families.

Pros:

• The iconic and recognisable flavour that many grew up with.
• Very creamy and easily spreadable texture.
• Available in a large, family-size jar.

Who is it for? For families with children and anyone who loves the familiar taste of the world's most famous hazelnut spread.

Haven't Found the Right Jar Yet?

The world of sweet spreads is much bigger than just these four options. Whether you're looking for a different flavour, an organic version, or a specific jar size, there are many more varieties to discover.

View our full range of hazelnut pastes and spreads

Frequently Asked Questions About Hazelnut Spread

What is the difference between hazelnut spread and chocolate spread?

The terms are often used interchangeably, but there is a technical difference. True hazelnut spread must, as the name implies, contain hazelnuts as one of its main ingredients. Chocolate spread, on the other hand, focuses primarily on cocoa. Many popular products, like Nutella, are a combination of both and are therefore often called chocolate-hazelnut spreads.

What is the best way to store hazelnut spread?

Most manufacturers recommend storing hazelnut spread in a cool, dry place, such as a kitchen cupboard or pantry. Storing it in the refrigerator is often discouraged, as this can cause the spread to harden and lose its creaminess. Always consult the label on the jar for specific storage instructions.

Why do people choose palm oil-free hazelnut spread?

The choice for a palm oil-free hazelnut spread is often based on two considerations. Firstly, there are concerns about the environmental impact of palm oil production, such as deforestation. Secondly, it can be a personal preference for the taste or texture that other vegetable oils, like sunflower or rapeseed oil, impart to the product.