Who is this for?

The host planning portions in advance

You want to put slices out on the Halloween buffet without having to cut a loaf on the spot. Peijnenburg states that its Naturel Gesneden pack contains 18 slices and weighs 550 g, giving you a specific number to compare with your guest list.

The host comparing nutritional information

You’re choosing between plain, wholemeal and no-added-sugar options. Compare the fibre, sugars and ingredients on each pack, as these descriptions don’t answer the same question.

The host catering for guests with allergies

You’re serving guests with a range of dietary requirements. Check the grains and allergens on the cake’s current label, as well as the packaging for any toppings, before preparing the treats.

What should you look for when choosing?

First, work out how many slices you want to serve. Then compare the nutritional information and ingredients on packs that suit your guests.

What to consider What should you check? Who is this important for?
Portions Check the number of slices and the pack weight; don’t rely on the word ‘sliced’ alone to tell you how thick the slices are. If I’m putting food out for lots of guests, I want to know in advance how many slices I’ll have. Around 33% of consumers put portion planning first.
Nutritional information Compare fibre and sugars per 100 g and, if the label provides it, per slice; consider a no-added-sugar claim separately. I want to choose an option that suits my guests’ dietary requirements without treating ‘wholemeal’ and ‘no added sugar’ as the same thing. This comparison matters most to around 27% of consumers.
Allergens Read the cake’s current label and check the ingredients and allergens in any toppings. If guests need to avoid certain ingredients, I want to know what I’m serving them. Allergens are the main concern for around 20% of consumers.
Packaging and availability Check the pack weight, current availability and whether the option you’ve chosen meets your other requirements. If I’m buying for a group, I want to find a suitable quantity without compromising on my ingredient requirements. Around 20% of consumers prioritise this.

Common mistakes

  • Assuming wholemeal means less sugar

    Peijnenburg states that its Volkoren Gesneden option contains 5.1 g of fibre and 39 g of sugars per 100 g. So the word ‘wholemeal’ doesn’t tell you how much sugar the cake contains.

    Check both the fibre and ‘of which sugars’ figures on the label for the exact option, and take portion size into account.

  • Reading ‘no added sugar’ as ‘sugar-free’

    A no-added-sugar claim doesn’t mean that a breakfast cake contains no sugars.

    Read the nutritional information and ingredients list on the pack you plan to serve.

  • Checking only the cake’s label

    PLUS lists rye flour in its Naturel Gesneden option and warns that it may contain wheat, barley and oats. Halloween toppings may contain their own allergens too.

    Before serving, check the labels on both the cake and the toppings, and keep the information to hand for guests who ask.

  • Assuming the online range matches what’s in store

    A shop’s online listing doesn’t necessarily tell you which pack you’ll find when you buy.

    Check current availability and read the ingredients and nutritional information on the pack you purchase.

Brands to consider

Peijnenburg

Peijnenburg lists sliced plain and wholemeal breakfast cakes with a stated number of slices.

  • According to Peijnenburg, Naturel Gesneden contains 18 slices and weighs 550 g; Volkoren Gesneden contains 12 slices and weighs 345 g.
  • Peijnenburg states that this wholemeal option contains 39 g of sugars per 100 g. So if sugar content matters to you, don’t choose on the basis of ‘wholemeal’ alone.

Jumbo

Jumbo lists its own plain sliced breakfast cake.

  • The listed Jumbo Naturel Ontbijtkoek Gesneden has a pack weight of 475 g.
  • Check the ingredients and number of slices on the pack you actually buy.

PLUS

PLUS has a 485 g plain sliced option.

  • PLUS product information lists rye flour as an ingredient.
  • PLUS states that the product may contain wheat, barley and oats. If you have allergies, check the current label.

Koek & Bakker

ALDI lists pre-sliced wholemeal and Zero breakfast cakes from Koek & Bakker, both in 485 g packs.

  • ALDI describes the Zero option as having no added sugar.
  • That doesn’t mean ‘sugar-free’. Check the nutritional information and ingredients for the option you choose too.

Albert Heijn

Albert Heijn lists its own 485 g AH Ontbijtkoek Zero Gesneden.

  • The sliced Zero option gives you another product description to compare with plain and wholemeal varieties.
  • Base your choice on the current label for ingredients, nutritional values and allergens.

Sliced breakfast cake on Joybuy

These two 485 g g'woon sliced breakfast cakes are handy for a buffet when you don’t want to slice the cake yourself. Check how many slices are in your chosen pack when planning portions.

g'woon sliced breakfast cake, 485 g

g'woon Sliced Breakfast Cake 485 g

The sliced format is handy for a buffet when you want to put slices out without cutting them yourself. The pack contains 485 g; check the number of slices if you’re planning portions for each guest.

If you have allergies, read the current label before serving this breakfast cake.

View on Joybuy
g'woon sliced wholemeal breakfast cake, 485 g

g'woon Sliced Wholemeal Breakfast Cake 485 g

This wholemeal option is pre-sliced, making it handy for a buffet when you want to put the slices out straight away. The pack contains 485 g; check the number of slices when planning portions.

If you’re serving guests with allergies, check the current label for this specific option.

View on Joybuy

Frequently asked questions

How many slices of breakfast cake do I need for a Halloween party?

Start with the number of guests and decide how many slices you want to serve per person. Peijnenburg states that Naturel Gesneden, weighing 550 g, contains 18 slices, while Volkoren Gesneden, weighing 345 g, contains 12. For another pack, check its stated number of slices.

Is breakfast cake with no added sugar also sugar-free?

No. ‘No added sugar’ doesn’t automatically mean that a breakfast cake contains no sugars. Compare the ‘of which sugars’ line and the ingredients list on the current label for the option you’ve chosen.

What allergen information should I have available when serving?

Check the allergen information for both the breakfast cake and any toppings. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for pre-packed products appears on the label. Businesses offering unpackaged food to consumers must tell customers which allergens are present.

Can I assume that breakfast cake contains iodine?

No. Don’t assume this based on the use of baker’s salt in other bakery products. If iodine matters to your choice, check the ingredients and nutritional information for the specific breakfast cake.

When should I add toppings to the slices?

It’s best to add moist toppings shortly before serving, and to follow the storage instructions on the pack of breakfast cake you bought. Check the ingredients in the toppings before serving the slices to guests too.