What should you look for when choosing?
First, work out how many slices you want to serve. Then compare the nutritional information and ingredients on packs that suit your guests.
| What to consider |
What should you check? |
Who is this important for? |
| Portions |
Check the number of slices and the pack weight; don’t rely on the word ‘sliced’ alone to tell you how thick the slices are. |
If I’m putting food out for lots of guests, I want to know in advance how many slices I’ll have. Around 33% of consumers put portion planning first. |
| Nutritional information |
Compare fibre and sugars per 100 g and, if the label provides it, per slice; consider a no-added-sugar claim separately. |
I want to choose an option that suits my guests’ dietary requirements without treating ‘wholemeal’ and ‘no added sugar’ as the same thing. This comparison matters most to around 27% of consumers. |
| Allergens |
Read the cake’s current label and check the ingredients and allergens in any toppings. |
If guests need to avoid certain ingredients, I want to know what I’m serving them. Allergens are the main concern for around 20% of consumers. |
| Packaging and availability |
Check the pack weight, current availability and whether the option you’ve chosen meets your other requirements. |
If I’m buying for a group, I want to find a suitable quantity without compromising on my ingredient requirements. Around 20% of consumers prioritise this. |
Sliced breakfast cake on Joybuy
These two 485 g g'woon sliced breakfast cakes are handy for a buffet when you don’t want to slice the cake yourself. Check how many slices are in your chosen pack when planning portions.
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g'woon Sliced Breakfast Cake 485 g
The sliced format is handy for a buffet when you want to put slices out without cutting them yourself. The pack contains 485 g; check the number of slices if you’re planning portions for each guest.
If you have allergies, read the current label before serving this breakfast cake.
View on Joybuy
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g'woon Sliced Wholemeal Breakfast Cake 485 g
This wholemeal option is pre-sliced, making it handy for a buffet when you want to put the slices out straight away. The pack contains 485 g; check the number of slices when planning portions.
If you’re serving guests with allergies, check the current label for this specific option.
View on Joybuy
Frequently asked questions
How many slices of breakfast cake do I need for a Halloween party?
Start with the number of guests and decide how many slices you want to serve per person. Peijnenburg states that Naturel Gesneden, weighing 550 g, contains 18 slices, while Volkoren Gesneden, weighing 345 g, contains 12. For another pack, check its stated number of slices.
Is breakfast cake with no added sugar also sugar-free?
No. ‘No added sugar’ doesn’t automatically mean that a breakfast cake contains no sugars. Compare the ‘of which sugars’ line and the ingredients list on the current label for the option you’ve chosen.
What allergen information should I have available when serving?
Check the allergen information for both the breakfast cake and any toppings. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for pre-packed products appears on the label. Businesses offering unpackaged food to consumers must tell customers which allergens are present.
Can I assume that breakfast cake contains iodine?
No. Don’t assume this based on the use of baker’s salt in other bakery products. If iodine matters to your choice, check the ingredients and nutritional information for the specific breakfast cake.
When should I add toppings to the slices?
It’s best to add moist toppings shortly before serving, and to follow the storage instructions on the pack of breakfast cake you bought. Check the ingredients in the toppings before serving the slices to guests too.