If you’re buying for a larger party
You want to decorate several rolls, cupcakes or desserts, so you’re checking the pack weight and how many packs you’ll need.
Who are these flakes for?
If you want contrasting decorations
You want to create a light-and-dark effect on party treats with one topping. A mix of dark and white flakes is one option to consider.
If you need to account for allergies
You’re buying for guests with an allergy or intolerance and checking the ingredients and allergen information on each exact pack.
What should you look for when choosing?
First decide how many treats you want to decorate and whether you’re looking for one colour or a mix. Then check the pack for ingredients and allergens that may be relevant to your guests.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Quantity | Compare the pack weight with the number of treats you want to decorate; the packs discussed range from 200 g to 300 g. | If I’m decorating lots of treats, I want to know in advance how many packs I’ll need. Around 42% of consumers prioritise the quantity they need. |
| Colour contrast | Check whether the pack combines dark and white flakes, and whether you want to use that mix for your chosen topping. | For a noticeable contrast on cupcakes or desserts, I don’t want to open two separate varieties; for around 33% of consumers, contrast comes first. |
| Allergens | Read the current ingredients list and allergen information, paying attention to anything your guests need to avoid. | If guests have an allergy or intolerance, I need to be able to check the exact pack. For around 25% of consumers, this check is the most important factor when choosing. |
Common mistakes when choosing
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Assuming dark chocolate or vegan automatically means allergen-free
PLUS dark chocolate flakes carry a vegan label, but the product information also states that they may contain milk and lactose. Other mixes list ingredients such as milk, soya, wheat or cereals containing gluten.
If you’re catering for guests with allergies or intolerances, read the allergen information on the pack you’re actually buying; don’t rely on the product name alone.
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Treating chocolate flakes as a frozen decoration
The chocolate flakes discussed are toppings or bread spreads, not frozen products. Presenting them for Halloween doesn’t change the product’s storage instructions.
Store the flakes according to the directions on the pack, and check separately whether you want to use any other decorations to achieve the look you’re after.
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Assuming every variety is available in the same way
Lidl lists its 300 g dark chocolate flakes as available in store only. If you need several packs, it’s best not to rely on unconfirmed stock.
Before you shop, check where your chosen variety is available and read the label on the exact pack in store.
Brands to consider
These brands offer a range of flakes. When comparing them, check the exact mix, pack weight and allergen information; the brand name alone won’t tell you how they differ.
Albert Heijn
Albert Heijn offers products including 300 g AH Mix flakes, with dark and white flakes for bread or decoration.
- The mix combines two colours in one pack.
- The product information lists milk and lactose; if you’re catering for anyone with allergies, check the current label.
Jumbo
Jumbo offers its own-brand flakes in dark and milk chocolate, as well as a 300 g Duo Flakes Mix.
- According to Jumbo, the Duo Flakes Mix contains 50% chocolate flakes and 50% white flakes.
- Jumbo states that the Duo Flakes Mix may contain gluten, milk and wheat.
PLUS
PLUS offers 300 g dark chocolate flakes made with Fairtrade cocoa and carrying a vegan label.
- A dark variety for anyone who isn’t looking for a mix of dark and white flakes.
- The product information says the flakes may contain milk and lactose; the vegan label doesn’t replace an allergen check.
ALDI / Kiekeboe
ALDI offers Kiekeboe chocolate flakes in milk or dark chocolate, both in 300 g packs.
- Choosing between milk and dark chocolate lets you match the flavour you prefer.
- In store, check the ingredients and allergens on the pack of your chosen variety.
Lidl
Lidl lists 300 g dark chocolate flakes as an item available in store only.
- A dark variety to include when comparing pack weights.
- In store, check the product’s availability and label.
De Ruijter
Jumbo offers De Ruijter flakes in varieties including milk, dark, white and festive, in packs of 200–240 g.
- There are separate flavour and decorative varieties to choose from.
- Compare the weight with the quantity you need, and check the allergens for each variety.
Joybuy products for Halloween treats
This selection includes chocolate sprinkles, a sprinkle mix and flakes in a range of pack sizes. First decide what type of topping you’re looking for; then compare the quantity and check the label of your chosen variety for your guests.
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g'woon milk chocolate sprinkles with smileys – 600 g
If you’re looking for decorative chocolate sprinkles in a 600 g pack. Check that the ingredients and allergens are suitable for the guests you’re serving.
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g'woon Just Sprinkles Mix – 400 g
If you’d like to use a 400 g pack of sprinkles for your party treats. Check the pack to see what it contains and which allergens are listed.
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Venz Jungle Flakes – 200 g
A 200 g pack for anyone who thinks that quantity is right for the treats they’re planning. Check the ingredients and allergens for this variety on the label.
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De Ruijter Hail Chocolate Pure – 390 g
If you’re specifically looking for a dark chocolate variety from De Ruijter, this pack contains 390 g. If you have allergies, read the information on the current pack.
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g'woon milk chocolate flakes – 300 g
If you prefer milk chocolate flakes to a mix, this pack contains 300 g. Before serving, check the ingredients and allergens for your guests.
Frequently asked questions
Are these chocolate flakes frozen products?
No. The chocolate flakes discussed are bread spreads or toppings. Follow the storage instructions on the pack rather than treating them as frozen products.
Which allergens should I check if guests will be eating?
Check the allergen information on every specific pack you plan to serve. The varieties discussed list or may contain ingredients including milk, lactose, soya, wheat and cereals containing gluten; which ones are relevant varies by product.
Is a vegan label enough if someone has a milk allergy?
No, check the allergen information too. PLUS labels its dark chocolate flakes as vegan, but states that the product may contain milk and lactose.
How should I store opened flakes until the party?
Follow the storage advice on the pack and seal it well after opening. Also check the best-before date on the variety you’ve bought.