What should you look for when choosing?
Start by thinking about how much bread you use and how you’ll store any leftovers. Then compare the wholemeal labelling, nutritional information and style of the options you’re considering.
| What to consider |
What to check |
Who it matters to |
| Amount per purchase |
Check that it’s a half loaf and read the net weight on the pack. |
If I only need a little bread at a time, I don’t want to buy a larger pack than I’ll use; around 36% of shoppers prioritise the amount they buy each time. |
| Leftover bread |
Think about how much bread you’ll eat before it goes stale and whether you can freeze it in portions. |
I want to avoid the last few slices being left uneaten or going mouldy; around 27% of shoppers prioritise reducing waste. |
| Wholemeal and fibre |
Read the product name and ingredients; if you like, compare the fibre and salt per 100 g on the label. |
For my everyday sandwiches, I want to know whether the bread is wholemeal and what its nutritional information is; around 27% of shoppers prioritise this. |
| Style of bread |
Choose the texture or seeds you prefer, and check the wholemeal labelling separately. |
If I prefer a fine texture or bread with seeds, I look for a half loaf I’ll enjoy finishing; around 10% of shoppers weigh this preference most heavily. |
Related products on Joybuy
Related products will appear soon.
Frequently asked questions
Is a half loaf always the most convenient choice for a small household?
No, it depends on how much bread you eat and can store. A half loaf may suit you better if you don’t use much bread; a full loaf is still an option if you freeze it in portions and use it all.
How long can you keep a half wholemeal loaf?
For opened wholemeal bread, the Netherlands Nutrition Centre recommends 2–4 days in a kitchen cupboard and 1–3 months in the freezer. Freeze it in portions if you need more time to eat it.
Is dark multigrain bread wholemeal?
Not necessarily: according to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour. Check the product name and ingredients instead of relying on colour, seeds or the word ‘multigrain’ alone.
What should you look for if baker’s salt or iodine matters to you?
Read the ingredients on the specific half loaf. The fact that baker’s salt is listed for some options doesn’t tell you what other loaves contain.