Small households
If you only have bread for breakfast at home a few times a week, half a loaf makes it easier to control how much you have open at once. Work out which slices you’d like to freeze, too; a smaller pack on its own won’t prevent waste.
For a small household, half a wholemeal loaf is a good amount if you’ll eat it within a few days or freeze some of it. The Netherlands Nutrition Centre recommends keeping opened wholemeal bread in a kitchen cupboard for 2–4 days or in the freezer for 1–3 months. Then compare the nutritional information per 100 g, as well as the ingredients and allergens. A loaf that suits your breakfast habits doesn’t have to meet every preference you have when it comes to the label.
If you only have bread for breakfast at home a few times a week, half a loaf makes it easier to control how much you have open at once. Work out which slices you’d like to freeze, too; a smaller pack on its own won’t prevent waste.
If you want to grab a sandwich quickly on a weekday, look for pre-sliced bread and clear storage instructions. If a loaf is described as staying fresh for longer, check what the packaging says about storing and freezing it.
If fibre, salt or particular ingredients influence your choice, compare the nutritional information per 100 g and read the allergen information. The colour or name of a product won’t tell you everything you need to know.
First, work out how much bread you use on weekdays and what you’d like to freeze. Then compare the labels of the varieties available to you.
| What to consider | What to check when buying | Who is this most important for? |
|---|---|---|
| Quantity and storage | Choose a number of slices that suits your breakfasts and read the storage and freezing instructions. | If I only have breakfast at home on a few mornings, I don’t want to open more bread than I can use. For around 40% of shoppers, reducing waste is the top priority. |
| Weekday convenience | Check whether the loaf is pre-sliced and how to store the packaging once it’s open. | On a busy morning, I want to be able to grab a slice without having to cut the bread. Around 30% of shoppers say everyday convenience is their top priority. |
| Nutritional information and allergens | Compare fibre and salt per 100 g, and read the ingredients and allergen list. | If I’m checking the ingredients, I don’t want to rely on the product name alone. For around 20% of shoppers, the information on the label is decisive. |
| Availability | Check that your chosen variety is available in your shop or through your usual way of ordering. | If I shop at the same store regularly, I need to be able to buy my chosen loaf there. This practical consideration matters most to around 10% of shoppers. |
You can still end up with bread left over, even if you buy half a loaf. The Netherlands Nutrition Centre also lists bread among the products that are often wasted.
Count how many slices you expect to use on weekdays and freeze the remaining portions on the day you buy the loaf, if the packaging allows it.
Terms such as wholemeal or extra high in fibre don’t tell you how much fibre or salt a particular loaf contains per 100 g. Ingredients and allergens also vary from recipe to recipe.
Read the nutritional information and allergen details on the current packaging before comparing varieties.
Information listed for one product doesn’t tell you what’s in another loaf. Albert Heijn lists iodised salt as an ingredient in AH Extra lang lekker Zaans volkoren half.
If you want to check a particular loaf, look at the ingredients list on its packaging.
These product examples show what you can compare when looking at half wholemeal loaves. Check the packaging of the loaf you buy, as recipes and product information can change.
AH Extra lang lekker Zaans volkoren half is a half loaf with instructions for freezing at home.
Jumbo Fijn Volkoren Half is a half wholemeal wheat loaf for anyone looking for a standard variety.
Lidl lists a 400 g Halfje extra volkorenbrood as an in-store product.
ALDI describes a half wholemeal loaf with seeds and grains.
PLUS Boeren volkoren half is a standard variety. PLUS also lists a 400 g Korenlanders Extra donker volkoren vloer-half.
Dirk lists Bakker van der Akker Boeren volkoren half, along with other half wholemeal varieties.
Freeze any slices you won’t use within a few days in portions. The Netherlands Nutrition Centre recommends keeping opened wholemeal bread in a kitchen cupboard for 2–4 days or in the freezer for 1–3 months; follow the instructions on the packaging, too.
For bread with seeds, compare the nutritional information per 100 g and read the full ingredients and allergen list, too. The presence of seeds alone doesn’t tell you how much fibre or salt the bread contains.
Check the allergen information for the specific loaf before choosing it. The half loaves mentioned from Jumbo and PLUS contain gluten-containing cereals; PLUS also lists soya in Boeren volkoren half. Product recipes can change.
Don’t assume so without checking the label. Albert Heijn lists iodised salt in AH Extra lang lekker Zaans volkoren half; for another loaf, check the ingredients list on the packaging.