What should you look for when choosing?
Start by thinking about how much bread you use and how you’ll store the rest. Then compare the ingredients of the varieties that suit your diet.
| What to consider |
What to check when buying |
Who it matters to |
| Portions and storage |
Check the loaf size and storage advice. Freeze portions after buying if you won’t eat them soon. |
If I only eat sandwiches now and then, I don’t want the rest of the loaf to go uneaten. Around 33% of consumers prioritise limiting unused portions. |
| Everyday use |
Choose between a plain half wholemeal loaf and a variety with seeds or grains; check the product name and ingredients. |
For my regular breakfast or lunch, I’m mainly looking for bread that fits my usual eating habits. Around 25% of consumers prioritise this everyday practicality. |
| Fibre and ingredients |
Compare the fibre per 100 g and check which grains and seeds the loaf contains. |
I want to know what’s in the loaf, rather than relying on the words wholemeal or multigrain alone. This is the main consideration for around 25% of consumers. |
| Salt and allergens |
Check the salt per 100 g and the latest ingredients and allergen information. |
If I need to avoid certain ingredients or keep an eye on salt, I want to check the exact product label. Around 17% of consumers give this label check top priority. |
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Frequently asked questions
Does buying a half loaf stop you from throwing bread away?
Not by itself: the amount still needs to match what you eat. The Voedingscentrum advises freezing bread in portions after buying if you won’t use it soon. For packaged bread, follow the storage advice on the packaging too.
Why compare fibre and salt per 100 g?
This lets you compare the nutritional information for specific loaves on the same basis. Jumbo Fijn Volkoren Half lists 7,6 g of fibre and 1,00 g of salt per 100 g; AH Extra lang lekker waldkorn volkoren half lists 7,4 g of fibre and 1,05 g of salt per 100 g. These figures alone don’t tell you which loaf is right for you.
Does every wholemeal loaf contain iodised salt?
Don’t assume so just because it’s a particular type of bread. Albert Heijn lists iodised salt in AH Extra lang lekker waldkorn volkoren half. For another loaf, check its own ingredients list.
How can I check allergens in unpackaged bread?
Before buying, ask which allergens the specific loaf contains. For packaged bread, check the latest ingredients and allergen information on the label, even if you’ve bought that variety before.