What should you look for when choosing?
First, work out how many slices you’ll use around your get-together and how many you can store. Then compare the wholemeal claim, nutritional information and ingredients of the variants that suit your needs.
| What to consider | What to check when buying | Who is this important for? |
| Quantity and leftovers |
Check the weight or number of slices and the storage instructions. Consider whether you can freeze any unused slices straight away. |
If I’m only using a few slices for my get-together, I don’t want to be left with a large surplus. For around 36% of consumers, reducing waste would be the main reason. |
| Serving at a get-together |
Choose a texture that suits how you plan to serve the bread; if you’re choosing a variant with seeds, check the ingredients too. |
If I’m serving bread with toppings or dips, I want its texture to work well with them. Around 29% of consumers would put this first. |
| Wholemeal and nutritional value |
Check the wholemeal claim and compare fibre and salt per 100 g. A dark colour alone doesn’t tell you whether bread is wholemeal. |
If I specifically want wholemeal bread, I look beyond the colour and compare the nutritional information. For around 21% of consumers, this would be their top priority. |
| Ingredients and allergens |
Read the ingredients, allergen information and any warnings on the packaging of the variant you choose. |
If I’m serving bread to guests who need to avoid certain ingredients, I need to know what’s in it. Around 14% of consumers would see this check as essential. |
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Frequently asked questions
Will half a wholemeal loaf automatically prevent leftovers?
No, a smaller quantity only helps if it suits how much you use. The Netherlands Nutrition Centre advises freezing bread you won’t use soon in portions straight after buying it.
How can I tell if dark bread is wholemeal?
Look for the wholemeal claim rather than relying on the colour alone. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour; then compare the ingredients and fibre per 100 g for each variant.
Does Dutch bread always contain iodised baker’s salt?
No, according to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. For packaged bread, check the ingredients list; if it matters to your choice, ask which salt was used in unpackaged bread.
What should I check if guests need to avoid certain ingredients?
Read the allergen information on the current packaging of the bread you plan to serve. Product information from Albert Heijn, Jumbo and PLUS lists cereals containing gluten, soya, egg or sesame among the ingredients in various half-size variants; the ingredients vary from product to product.