What should you look for when choosing?
First decide what role bread will play in the menu. Then check that your chosen loaf is suitable for your guests, and only after that compare specific nutritional values.
| What to consider |
What to check |
Who should consider this? |
| Quantity and leftovers |
Choose the number of half loaves to suit the menu and the group. Think in advance about what you’ll do with any leftover slices. |
If bread is only part of the meal, I don’t want to cut more than we need. Getting the quantity right matters most to around 46% of consumers. |
| Ingredients and allergens |
Ask guests about any relevant allergies in advance, and read the label on the bread you’ve bought before serving. |
If a guest has a food allergy, I want to know what’s in this particular loaf. Around 27% of consumers put suitability for guests first. |
| Fibre and salt |
Compare fibre and salt per 100 g; consider any claim on the packaging alongside the nutritional information. |
If fibre or salt matters to the people at my table, I want to compare the varieties I’m considering on a like-for-like basis. For around 27% of consumers, this nutritional profile is the top priority. |
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Frequently asked questions
How long can I keep wholemeal bread after a dinner party?
According to the Voedingscentrum, you can keep wholemeal bread for 2 to 4 days in a kitchen cupboard and 1 to 3 months in the freezer. Ideally, freeze any slices you want to keep in portions. If the packaging is unopened, also follow the date and storage advice on the label.
Does half a loaf need to go in the fridge?
No, it’s best not to keep bread in the fridge: according to Samen Tegen Voedselverspilling, it goes stale more quickly there. Use a sealed bread bag or bread bin, or freeze any bread you want to eat later.
How can I check whether a half wholemeal loaf is suitable for a guest with an allergy?
Read the current ingredients and allergen information on the packaging of the bread you’re serving. The varieties listed by Albert Heijn, Jumbo and PLUS contain different ingredients and potential allergens, so don’t rely solely on the word ‘wholemeal’ or on information about another loaf.
How can I tell whether wholemeal bread contains iodised salt?
Check the ingredients list for the specific loaf to see whether it mentions iodised salt. For example, Albert Heijn lists this for AH Boeren grof volkorenbrood half, but that product information doesn’t tell you what’s in other varieties.