Who is this choice relevant to?

Shoppers avoiding specific allergens

You want to compare the ingredients and allergen information on the current label with what you need to avoid, including any warnings about possible cross-contamination that are relevant to you. The Netherlands Nutrition Centre stresses the importance of checking labels if you have a food allergy.

People who need to avoid gluten or wheat

Don’t rely on the name of the bread alone: according to the Netherlands Nutrition Centre, wheat, rye and barley are among the grains to consider when avoiding gluten. If you avoid wheat, check whether it appears as an ingredient even in a gluten-free product.

Small households looking to waste less bread

You eat regular wholemeal bread, but a whole loaf isn’t always right for how much you use. A half size and the storage instructions can help you choose an amount you’ll get through; according to the Netherlands Nutrition Centre, bread is among the foods that are often wasted.

What should you look for when choosing?

First, compare the allergen information with what you need to avoid. Then check whether the amount of bread and the storage instructions suit your household.

What to consider What to check when buying Who it matters to
Ingredients and allergens Compare the current ingredients list and allergen information with what you need to avoid; also consider any relevant ‘may contain’ warnings. If I avoid a specific allergen, I want to know whether it’s in this bread. This check is the top priority for around 33% of consumers.
Gluten and wheat If you avoid gluten, look for a product explicitly labelled gluten-free and check the ingredients; if you avoid wheat, check separately whether it is present. If I need to avoid gluten or wheat, I don’t want to rely on the word ‘wholemeal’. Finding a suitable alternative is the top priority for around 27% of consumers.
Cross-contamination with fresh bread For unpackaged or shop-packed bread, ask what allergen information is available and whether there is any risk of cross-contamination that is relevant to you. With fresh bread, I want to know which allergens may be present, even if I can’t read a full pack label. Around 20% of consumers say this clarity is their top priority.
Quantity and storage Compare the weight or number of portions and follow the storage instructions for the bread you choose, including if you plan to freeze it. In a small household, I don’t want to buy more bread than we can use. A suitable quantity is the top priority for around 20% of consumers.

Common mistakes

  • Assuming ‘wholemeal’ means ‘gluten-free’

    Wholemeal bread may contain wheat, rye or barley. The half loaves described from Albert Heijn and Jumbo list these grains on their product labels.

    If you avoid gluten, look for a product explicitly labelled gluten-free and check the label. If you need to avoid wheat, check the ingredients separately too.

  • Judging a bread by its name if it contains seeds or several grains

    The Jumbo Waldkorn half loaf described lists, among other ingredients, soya, sesame, oats, barley, rye and wheat. A bread’s name doesn’t tell you which of these ingredients are in a particular variety.

    Compare the full ingredients and allergen information for the variety you choose with what you need to avoid.

  • Treating an online product page as the definitive label

    Ingredients and allergen information can change. A product photo or an earlier online description therefore doesn’t replace the information on the bread you receive or choose in store.

    Check the current packaging before use; for unpackaged bread, ask what allergen information is available.

  • Looking only at the half size

    A smaller loaf won’t help reduce waste if you still can’t use it within your usual timeframe or store it properly. According to the Netherlands Nutrition Centre, bread is often thrown away.

    Compare the quantity with how much your household uses and check the storage instructions before freezing portions.

Brands to consider

Albert Heijn

The product information for AH Boeren grof volkorenbrood half shows which details you can compare for a specific half loaf.

  • The description lists 0.5 loaf, around 11 portions, iodised salt and allergens, including wheat, rye and barley.
  • Don’t treat the description as a guarantee about another loaf or the ingredients in a pack you buy later.

Jumbo

The Waldkorn wholemeal half loaf described lists its ingredients and allergens.

  • The product information lists wheat, oats, barley, rye, soya and sesame, and also notes the possible presence of egg, lupin, milk and nuts.
  • Jumbo says that cross-contamination cannot be ruled out for certain products packed in store; check the information for the loaf you choose.

Lidl

Lidl describes a Halfje extra volkorenbrood weighing 400 g and publishes separate allergen information for oven-fresh bread.

  • The stated weight helps you compare the quantity with how much you use.
  • For this particular half loaf, check the ingredients and allergens on the packaging or in the accompanying current product information.

PLUS

PLUS’s wholemeal bread range includes PLUS Rond fijn volkoren half and Korenlanders Rond Volkoren 1/2.

  • These sizes give you a starting point when looking for a half loaf.
  • A range overview is no substitute for the ingredients and allergen information for each individual variety.

Dirk

Dirk’s bread range includes Bakker van der Akker Boeren volkoren half.

  • The product name makes it clear that it’s a half wholemeal loaf.
  • Check the current ingredients and allergens for the loaf you choose before deciding whether it’s suitable for what you need to avoid.

Related products at Joybuy

Related products will be available soon.

Frequently asked questions

Is a standard half wholemeal loaf gluten-free?

Not just because it’s called ‘wholemeal’: the half loaves described from Albert Heijn and Jumbo list wheat, rye and barley. If you avoid gluten, look for an explicit gluten-free claim and check the ingredients; if you avoid wheat, also check whether the product contains it.

Where can I find allergen information for fresh bread?

For unpackaged bread in store, ask what allergen information is available. Use online information to check in advance, but confirm the current details for the loaf you choose; Jumbo says that cross-contamination cannot be ruled out for certain products packed in store.

Does every half wholemeal loaf contain iodised salt?

You can’t tell from the half size or the word ‘wholemeal’. The product labels described from Albert Heijn and Jumbo list iodised salt; check the ingredients of the bread you buy. The Netherlands Food and Consumer Product Safety Authority explains that in the Netherlands, iodine compounds may only be present in bread through the addition of baker’s salt; this doesn’t mean every loaf contains iodised salt.

How can a half loaf help you waste less?

A half loaf may be a better fit for how much you use if you can’t finish a whole loaf in time. Compare the quantity and follow the storage instructions for the variety you choose; according to its product information, the AH half loaf described can be frozen at home, but that instruction doesn’t automatically apply to other loaves.