What should you look for when choosing?
For lunch in a small household, start by thinking about how much bread you’ll use. Then decide whether white bread’s texture, the fibre content or specific label information matters most to you.
Regular half white loaf
Choose this if: you want white bread and would only use part of a whole loaf.
Consider: the Netherlands Nutrition Centre recommends replacing white bread with wholemeal or brown bread as often as possible.
Half white loaf with extra fibre
Choose this if: you’re looking for a white bread option and want to compare its fibre content in particular.
Consider: the Jumbo option described is no longer available in its online range; check what’s currently available before counting on it.
Half wholemeal or brown loaf
Choose this if: you want to take into account the Netherlands Nutrition Centre’s advice to replace white bread more often.
Consider: the taste and texture will be different from white bread.
| What to consider |
What to check when buying |
Who it matters to |
| Quantity and storage |
Check that it really is half a loaf. Freeze any unused slices in portions on the day you buy it. |
If I only get a few lunches out of a loaf, I don’t want more slices left out than I’ll use. For around 33% of consumers, getting the right quantity comes first. |
| White bread texture |
Check the bread type and product description, for example to see whether it’s white or a tin loaf. |
For my sandwich or toasted sandwich, I’m mainly looking for a soft white slice. An estimated 25% of consumers put that texture first when choosing. |
| Fibre and type of bread |
Compare fibre per 100 g and check whether the bread is white, brown or wholemeal. |
If I regularly have bread for lunch, I want to take the fibre content into account without confusing added fibre with wholemeal. Around 25% of consumers prioritise this consideration. |
| Ingredients and labelling |
Read the current allergen information and, if relevant, check whether bakers’ salt or iodised salt is listed. |
If I need to watch what’s in my food, I want to know which allergens are listed and what salt has been used before eating it. For around 17% of consumers, this label information is decisive. |
Joybuy products for this lunch choice
Related products coming soon.
Frequently asked questions
Does all Dutch white bread contain iodised bakers’ salt?
No, not all bread is made with bakers’ salt, according to the Netherlands Nutrition Centre. For packaged bread, check the ingredients list for bakers’ salt or iodised salt. If you’re buying unpackaged bread, ask which salt has been used.
How should I store half a loaf if I won’t eat all the slices soon?
Freeze the bread in portions on the day you buy it and take out what you need for lunch, as the Netherlands Nutrition Centre recommends. For an unopened pack, follow the use-by or best-before information on the label; the quality may deteriorate after a longer time in the freezer.
Is half a white loaf with extra fibre the same as wholemeal bread?
No, white bread with extra fibre isn’t automatically wholemeal. Compare the fibre per 100 g and check the type of bread; the Netherlands Nutrition Centre recommends replacing white bread with wholemeal or brown bread as often as possible.
Which allergens should I check in half a white loaf?
Always check the current ingredients and allergen information for the specific loaf. The white options described contain wheat and gluten; depending on the product, soy, milk and sesame may also be relevant, as may warnings about traces of other allergens.