Smaller households looking to waste less bread
If you only eat a few slices a day, a half loaf may suit your needs better. When ordering, think about which slices you’ll eat in time and which you’d like to freeze.
Choose a standard half white loaf if you’re mainly looking for a smaller amount for everyday use. A casino or toastie loaf may suit the type of slices you need; if you’re watching your fibre intake while choosing white bread, compare the nutritional information for the specific product. Before checking out, make sure your basket contains the half loaf and the right delivery or collection option. Freeze any slices you won’t eat in time.
If you only eat a few slices a day, a half loaf may suit your needs better. When ordering, think about which slices you’ll eat in time and which you’d like to freeze.
If you’d like to keep buying white bread but compare products for their fibre content, check the nutritional information for the specific loaf. A claim on one product doesn’t automatically apply to other white loaves.
If the shape of the slices is your main consideration, casino and toastie loaves are worth a look. Also check that you’re getting the half pack you want to order.
Start with the amount you use, then check the exact product and ordering option. Read the nutritional information if its ingredients are important to your choice.
| What to check | What to look for when buying | Who it matters most to |
|---|---|---|
| Quantity and storage | Check that the item is listed as a half loaf and read the storage advice. Freeze any slices you won’t eat in time. | If I only eat a few slices a day, I don’t want to order a larger loaf than I can use. This quantity is the main consideration for around 40% of consumers. |
| Exact product listed online | Compare the product name in your basket with your choice, and check the delivery or collection option and any substitution preferences. | If I have my shopping delivered, I want to be sure the half loaf I chose is in my order, not a different product. This certainty is the top priority for around 40% of consumers. |
| Ingredients and nutritional content | Read the current ingredients, allergen and nutritional information for the exact product. Compare fibre per 100 g if it will influence your choice. | If I’m choosing between white loaves based on fibre or ingredients, I want to know what’s in that specific product. This check matters most to around 20% of consumers. |
A whole loaf or a different type of bread may not suit the needs you had in mind when you chose a half loaf.
Check that ‘half’ appears in the product name in your basket, and decide in advance whether you’re happy to accept a substitute.
A substitute whole loaf could leave you with more slices than you planned to use.
Jumbo lists Rond Wit Half and Wit Brood met Extra Vezels Half separately. The ingredients and nutritional information for one product don’t describe the other.
Compare the nutritional information on the current product page or packaging for the variety you’re actually ordering.
Albert Heijn and PLUS state that product information, including ingredients and allergens, can change.
When placing a new order, read the information for the exact product again, and check the packaging when it arrives.
According to NBC / Brood.net, using iodised baker’s salt is not a legal requirement. In an agreement published in 2008, the Dutch government described an initiative to encourage its use.
So don’t assume the ingredients of a particular half white loaf based on a supposed general requirement; check the current product information.
A bread listing on its own doesn’t confirm whether the exact half-loaf variety can be delivered to your address. When choosing, check both the product and the ordering options available.
Albert Heijn lists products online including AH Round White Half and AH Extra Long and Tasty Zaans White Half.
Jumbo lists products online including Round White Half, Casino White Bread Half, White Toastie Bread Half and White Bread with Extra Fibre Half.
PLUS lists products online including Farmer’s White Half and Bavarian Country White Bread Half, with delivery or collection options shown on the product listing.
Dirk lists Bakker van der Akker Casino White Half in its bread range.
Lidl stocks white bread and publishes information about the ingredients and allergens in its oven-fresh bread.
ALDI lists fresh daily white bread in its bread range.
No, not if you’ll eat it in time. The Voedingscentrum recommends keeping opened white bread with added fibre in a kitchen cupboard for 2–4 days or in the freezer for 1–3 months. Follow the storage advice on your loaf’s packaging too.
No. ‘Extra fibre’ in the name of a specific white bread variety doesn’t mean the loaf is wholemeal. Compare the ingredients and fibre per 100 g for the products you’re considering.
No, it isn’t a general requirement for every loaf. According to NBC / Brood.net, using iodised baker’s salt is not a legal requirement. Check the ingredients information if you want to know what has been used in a particular loaf.
No. According to the Voedingscentrum, ordinary wheat-based bread contains gluten and isn’t suitable for people with coeliac disease. If you’re considering an alternative, check the ingredients and allergen information for the exact product.
Check the name and half-loaf size of the product you’ve chosen, then read the current ingredients, allergen and nutritional information. Also check that your basket shows the delivery or collection option you want and any substitution preferences.