Who is this bread for?

A small group with as little leftover bread as possible

You’re looking for a quantity that suits a small group or household. You’d like to be able to store any leftovers in portions.

Someone putting together a toastie and sandwich platter

You choose the type of bread to suit the food: sliced bread for sandwiches or toasties, or rolls to bake shortly before serving.

A shopper who checks nutritional information and allergens

You want to compare the fibre and ingredients in your chosen variety and check which allergens may be relevant to your guests.

What should you look for when choosing?

First decide whether you want to serve sliced bread, toasties or part-baked bread. Then choose a quantity to suit your plans for the get-together and any leftovers.

What to consider What to check when buying Who it matters to
Quantity and leftovers Compare the stated weight or number of portions with how many bites you want to make. Check how to store any leftovers. If I’m catering for a small group, I want to serve enough bread without being left with lots of slices; around 33% of consumers would prioritise getting the quantity right.
How you’ll serve it Choose sliced bread for sandwiches or toasties; if you’re buying part-baked bread, check the preparation instructions and number of rolls. If I’m making toasties, I’ll need something different from what I’d choose to serve warm rolls. Around 25% of consumers put serving style first.
Nutritional information and allergens Check the fibre per 100 g and read the current ingredients and allergen information for the variety you’ve chosen. If guests have allergies or I want to compare fibre, I need to know what’s in this particular bread; around 25% of consumers are expected to prioritise these checks.
How to buy it Check whether you can pick up your chosen bread from your shop or order it using your preferred delivery option. If I need the bread shortly before the get-together, I want to know how to get hold of it; for around 17% of consumers, this practical consideration matters most.

Common mistakes

  • Assuming every half loaf contains the same amount

    Albert Heijn lists AH Rond wit half as around 11 portions of 35 g. PLUS gives the weight of Korenlanders Rond wit half as 400 g. So the word ‘half’ alone doesn’t tell you how many bites you can make.

    Compare the stated weight or number of portions with your serving plan. If possible, freeze any unused bread in portions.

  • Assuming all white bread has the same nutritional value

    Nutritional information varies between products. For example, Jumbo lists 1.6 g of fibre per 100 g for Rond Wit - Half; the name ‘white bread’ alone tells you nothing about the nutritional value of another product.

    Compare the nutrition tables for the varieties you’re considering, using the same basis each time, such as per 100 g.

  • Leaving allergen checks until serving time

    Ingredients and allergen information vary between bread varieties. For AH Rond wit half, Albert Heijn lists milk, cereals containing gluten and soya, and notes that it may contain sesame.

    Ask guests about any relevant allergies in advance and check the current information on the specific packaging before serving the bread.

  • Assuming all white bread contains iodised salt

    The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine compounds may be present in bread through baker’s salt. This doesn’t tell you which type of salt a particular loaf contains.

    If iodised salt is an important factor in your choice, check the ingredients list for the variety you’re buying.

Brands to consider

Albert Heijn

AH Rond wit half is a half loaf of white wheat bread. Albert Heijn lists around 11 portions of 35 g.

  • The product information includes ingredients, allergens, nutritional values and storage advice.
  • Albert Heijn warns that product information may change, so check the packaging you buy.

Jumbo

Jumbo Rond Wit - Half is a standard half loaf of white wheat bread. Jumbo lists 1.6 g of fibre per 100 g.

  • The product information includes details such as ingredients and allergens.
  • Jumbo stated that a separate variety, Wit Brood met Extra Vezels - Half, was no longer part of its online range. Base your choice on the variety currently available.

PLUS

PLUS states that Korenlanders Rond wit half weighs 400 g.

  • The product information includes ingredients, allergens, nutritional values and freezing advice.
  • PLUS says that product information may change, so check the current packaging too.

Dirk

Bakker van der Akker Casino wit half is worth considering if you’re making sandwiches or toasties; Dirk describes this bread as soft and light.

  • The square loaf is a good fit for a get-together where toasties are the main event.
  • Dirk doesn’t list a delivery service. Check the packaging for product information that may be important to your guests.

ALDI

ALDI lists a Wit brood Half. Its part-baked range offers another option if you want to serve warm rolls.

  • For part-baked rolls, ALDI gives instructions for preparing them in an oven or air fryer.
  • Part-baked rolls aren’t the same as a sliced half loaf and need time and space to prepare.

Related products

Related products will appear soon.

Frequently asked questions

What should I do with bread left over after the get-together?

Follow the storage advice on the packaging. The Netherlands Nutrition Centre recommends freezing bread in portions as soon as you buy it if you want to use it later. That way, you can defrost only what you need.

Should I check allergens in a half loaf of white bread?

Yes. Check the information for the exact variety, especially if a guest has an allergy. The Netherlands Food and Consumer Product Safety Authority says allergen information must be shown on the label of pre-packed products.

Does baker’s salt mean that all white bread contains iodine?

No, don’t assume this is true of every loaf. The Netherlands Food and Consumer Product Safety Authority explains the conditions for using baker’s salt containing iodine compounds in bread. Check the ingredients list of the product you choose to see whether it contains iodised salt.

Can I tell how much fibre bread contains from the name ‘white bread’?

No. Check the nutritional information for your chosen variety per 100 g. Jumbo lists 1.6 g of fibre per 100 g for Rond Wit - Half; don’t use this figure as the value for other white breads.