Who is this choice for?

Smaller households that don’t eat much bread

If you’re buying bread for one or two people, a half loaf may be a better fit for how much you’ll eat around the time of the procession. If you’d still like to have bread in reserve, you can freeze portions.

Families who’ll be eating bread after the procession too

If you’re expecting several people or planning breakfast and lunch for the following day, choose a loaf size that suits how much you’ll use. Freezing a whole loaf in portions is particularly practical if you have space to do so.

Shoppers who read labels carefully

If you want to compare the types of grain, fibre, salt or allergens, check the packaging for the exact variety. The name ‘multigrain’ alone doesn’t tell you whether it’s made with wholemeal flour or is suitable for a gluten-free diet.

What should you look for when choosing?

First, work out how much bread you expect to use around the time of the Sinterklaas procession. Then compare the labels and consider whether freezing is practical for your household.

What to consider What to check before buying Who it matters to
Quantity and leftovers Check the loaf size and think about how many portions you want to use or freeze. If it’s just the two of us and we’ll only eat bread a few times, I don’t want to buy more than we’ll use. For around 36% of shoppers, getting the right quantity would be the top priority.
Wholemeal base, fibre and salt Read the product description and ingredients; compare fibre and salt per 100 g. I want to know which grains have been used and compare the nutritional information for two loaves on the same basis. Around 29% of shoppers would consider this the most important factor.
Allergens and gluten-free labelling Check the allergen information for the exact variety and, if necessary, look for an explicit gluten-free label. If I need to avoid certain ingredients, the packaging needs to make it clear whether this loaf is suitable. For around 21% of shoppers, this information would be decisive.
Shopping route and availability Check the product’s current status just before buying, and see whether collection or delivery is available. I want to have the bread at home for the procession without making an extra trip, so I need to know where I can get it. For around 14% of shoppers, where to buy it would be the top priority.

Common mistakes

  • Assuming ‘multigrain’ means ‘wholemeal’

    A loaf’s name or dark colour doesn’t tell you what type of flour it’s made with. Fibre content also varies from one recipe to another.

    If wholemeal flour or fibre is important to your choice, check the product description, ingredients and nutritional information per 100 g.

  • Buying a whole loaf without a plan for leftovers

    If fewer people eat with you than expected, you may have bread left over that won’t be used in time.

    Choose a half loaf if you don’t expect to use much, or freeze a whole loaf in portions. The Netherlands Nutrition Centre recommends taking bread out of the freezer as you need it.

  • Assuming all multigrain bread contains the same allergens

    The types of grain and other ingredients vary between varieties. A standard multigrain loaf isn’t automatically gluten-free.

    Check the allergen information on the packaging of the loaf you buy and, if needed, look for an explicit gluten-free label.

  • Assuming a product page means an item is in stock

    Nutritional information on a product page doesn’t mean that the same loaf will be available when you shop.

    Check the product’s status with your shop before planning your shopping for the procession.

Brands and shops to consider

Jumbo

Jumbo lists options including a half wholemeal multigrain loaf and a half Waldkorn loaf.

  • Jumbo Boeren Donker Volkoren Meergranen Half lists its ingredients, allergens, fibre and salt, so you can compare this specific variety using the label.
  • Check which variety your shop sells; the details of one loaf don’t automatically apply to another.

Dirk

Dirk lists Bakker van der Akker Bakkers meergranen half as a half-loaf option.

  • The product name makes it clear that this is a half multigrain loaf.
  • Check the packaging of the variety you buy for its ingredients and allergens. Dirk states that it doesn’t offer a delivery service.

PLUS

PLUS lists Korenlanders Rond licht meerzaden half, 400 g, as an option if you’re looking for a half loaf with seeds.

  • For this variety, PLUS lists the ingredients and allergens, as well as 5.5 g of fibre per 100 g.
  • The product description reads ‘whole brown multigrain bread with seeds and kernels’. Compare the ingredients before choosing it as an alternative to another multigrain loaf.

Albert Heijn

Albert Heijn has a product page for AH Zaans meergranen half, with nutritional information and allergen details.

  • The page says that this variety can be frozen at home on the day of purchase.
  • The product page marks AH Zaans meergranen half as discontinued; don’t use it as confirmation that you can buy this loaf.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. ‘Multigrain’ and ‘wholemeal’ don’t mean the same thing: check the product description and ingredients to find out what flour a particular loaf is made with. For example, Jumbo states that Boeren Donker Volkoren Meergranen Half contains 55.7% wholemeal wheat flour; this doesn’t tell you anything about the ingredients in other varieties.

What should I do with bread left over after the procession?

Freeze the bread in portions if you want to use it later. The Netherlands Nutrition Centre recommends taking only what you need out of the freezer each time; also check the storage instructions on the packaging of the loaf you choose.

Is standard multigrain bread gluten-free?

No, don’t assume it is. Standard multigrain loaves may contain grains that contain gluten. Check the ingredients and allergens for the exact variety, and look for an explicit gluten-free label if you need a gluten-free option.

Does every loaf contain iodised baker’s salt?

No, that isn’t guaranteed. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients list on packaged bread to see whether baker’s salt or iodised salt is listed.