What should you look for when choosing?
First, work out how much bread you usually eat before it starts to lose its freshness. Then compare the ingredients and nutritional information of the half loaves available to you.
| What to consider |
What should you check? |
Who is it most important for? |
| Size and storage |
Check the weight and think about how many slices you eat on weekdays. Freeze portions straight away if you won’t use the loaf in time. |
If I only eat a few slices, I don’t want to keep having bread left over that starts to lose its freshness. Around 42% of consumers prioritise a suitable size and less waste. |
| Wholemeal and fibre |
Check whether it’s labelled wholemeal, the types of flour in the ingredients list and the fibre per 100 g. Also check the salt and allergens. |
For my weekday breakfast, I want to be able to see whether the bread really is based on wholemeal flour, rather than simply containing several types of grain. Around 33% of consumers prioritise this. |
| Availability and cost |
Check your shop’s current range and compare the weight when weighing up the cost of different loaves. |
When I buy breakfast at my usual supermarket, I want a suitable half loaf to be available there and to know how much I’m paying for the size. This is the main consideration for around 25% of consumers. |
Popular supermarket chains
These chains offer options for comparing half loaves of multigrain bread. Check what’s available at each shop and what the current label says.
Albert Heijn
Albert Heijn lists products including AH Vloerbrood meergranen half and AH Extra Lang Lekker Waldkorn Volkoren Half.
- According to Albert Heijn’s product information, the floor-baked loaf contains 5,2 g of fibre per 100 g, while the Waldkorn variety mentioned contains 7,4 g per 100 g.
- Check the ingredients and allergens on the packaging when you buy it; product information can change.
Jumbo
Jumbo lists Boeren Donker Volkoren Meergranen Half as a half-sized wholemeal option.
- Jumbo states that this product contains 55,7% wholemeal wheat flour, 8,0 g of fibre and 0,98 g of salt per 100 g.
- The product contains gluten-containing cereals and may also contain milk, sesame and soya; check the current allergen information.
Lidl
Lidl lists a 400 g Halfje donker meergranenbrood in its freshly baked bread range.
- The product description mentions wheat, barley and buckwheat, among other ingredients.
- Lidl states that this bread is only available in store. Check the nutritional information and allergens there.
ALDI
ALDI lists Boeren volkoren meergranen Half as sliced bread.
- The product name makes it clear that this is a half-sized wholemeal multigrain loaf.
- Check the packaging for the ingredients, allergens and nutritional values that matter to you.
PLUS
PLUS has a multigrain bread category and lists Schär Glutenvrije Meesterbakker Mehrkorn as a separate product.
- The product information for the Schär variety mentioned offers an explicitly labelled gluten-free option if you need one.
- This variety isn’t the same as a standard half loaf of multigrain bread; check the size and product information before comparing products.
Dirk
Dirk lists Bakker van der Akker Bakkers meergranen half and a separate Casino meergranen Volkoren half variety.
- The two product names give you a standard half loaf and one labelled wholemeal to look for in store.
- Check the current packaging for the types of flour, fibre, salt and allergens before choosing between them.
Related products at Joybuy
Related products coming soon.
Frequently asked questions
Is multigrain bread automatically wholemeal?
No. According to the Netherlands Nutrition Centre, multigrain bread contains at least three different types of grain, but the name doesn’t mean that the bread is made entirely from wholemeal flour. If this matters to you, check that it’s labelled wholemeal and read the ingredients list.
How should I store a half loaf of wholemeal bread if I don’t eat many slices?
Freeze the bread in portions as soon as you buy it if you won’t eat it within a few days. The Netherlands Nutrition Centre recommends keeping opened wholemeal bread in a kitchen cupboard for 2 to 4 days, or in the freezer for 1 to 3 months.
Does all multigrain bread contain iodised baker’s salt?
The name multigrain bread doesn’t tell you that. The Dutch Food and Consumer Product Safety Authority describes the permitted addition of iodine compounds to bread through baker’s salt; this doesn’t confirm that every loaf contains it. Check the ingredients list for the specific bread.
Can I tell which allergens a loaf contains from its name?
No. Standard multigrain loaves can contain different gluten-containing cereals and other allergens, and the information varies by product. Always read the allergen information on the current packaging, especially if you need to avoid a particular ingredient.