Smaller households
If you can’t finish a whole loaf in time, a half loaf may be a better fit for your weekly shop. Check the weight and storage advice, though: even a half loaf should suit how much you actually eat.
Choose a half multigrain loaf if your household is unlikely to finish a whole loaf before your next shop. If you specifically want wholemeal bread, don’t rely on the name ‘multigrain’ alone: check the product description. For the variety you choose, check the current label too if the ingredients, allergens or baker’s salt matter to your decision.
If you can’t finish a whole loaf in time, a half loaf may be a better fit for your weekly shop. Check the weight and storage advice, though: even a half loaf should suit how much you actually eat.
If you’re looking for a half loaf that’s also wholemeal, check that ‘wholemeal’ is stated explicitly in the product description. According to the Voedingscentrum, wholegrain products contain more fibre and other nutrients than products made with refined flour; ‘multigrain’ alone doesn’t mean that a loaf is wholemeal.
If you have a food allergy or want to know what type of salt is used, the information for the loaf you choose is what matters. Check the current ingredients and allergen information; according to the Voedingscentrum, bakers don’t always use baker’s salt.
Start by thinking about how much bread you get through in a week. Then compare only the features that affect your choice, such as whether it’s labelled wholemeal or what ingredients it contains.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| A suitable amount | Compare the weight with how much bread you get through, and read the storage advice. | In a small household, I don’t want to buy more bread than we can eat or store during the weekly shop. For around 40% of consumers, getting the right amount is the deciding factor. |
| Wholemeal and fibre | Look for the ‘wholemeal’ label and compare fibre content on the same basis, such as per 100 g. | If I specifically want wholemeal bread, the name ‘multigrain’ alone isn’t enough to help me choose. Around 40% of consumers prioritise the wholemeal label. |
| Ingredients and salt | Read the current ingredients and allergen information; check whether baker’s salt is listed if that’s relevant to you. | If I need to avoid an ingredient or want to know what type of salt has been used, I check the label on that exact loaf. Checking the ingredients is the most important factor for around 20% of consumers. |
The name ‘multigrain’ alone doesn’t tell you whether a loaf is wholemeal. If that’s what you’re looking for, choosing by name alone could lead you to the wrong variety.
Check the full product description, then read the ingredients and nutritional information on the packaging.
According to the Voedingscentrum, bakers aren’t required to use baker’s salt. The centre also says that organic bread usually doesn’t contain baker’s salt.
For packaged bread, check the ingredients list to see whether baker’s salt or iodised salt is listed. Don’t assume it’s used based on the shop or type of bread.
The term ‘half loaf’ doesn’t tell you exactly how many grams you’re buying. For example, PLUS lists its half Korenlanders multiseed loaf as 400 g. It’s also a multiseed loaf, so it isn’t automatically the same type of product as the multigrain loaf you’re considering.
Compare the weight and exact product description before deciding which loaf suits how much you get through in a week.
A variety shown online may not be available in every store or at all times. Ingredients and nutritional information can also change.
When you buy, check the packaging for the current variety and make sure it’s available at your chosen shop or in your delivery area.
Albert Heijn lists options including an organic Zaans multigrain loaf and a half-sized multigrain farmhouse loaf.
Jumbo lists half multigrain loaves, including one explicitly called ‘Wholemeal Multigrain Bread – Half’.
Lidl lists a ‘Half Dark Multigrain Loaf’ among its smaller loaves.
ALDI lists a sliced farmhouse wholemeal multigrain loaf.
PLUS lists, among other things, a 400 g half Korenlanders multiseed loaf.
Dirk lists a half-sized Bakker van der Akker Bakers multigrain loaf.
No, the term ‘multigrain’ doesn’t automatically mean that a loaf is wholemeal. Look for ‘wholemeal’ in the product description and check the nutritional information if you want to compare the fibre content of different varieties.
No, according to the Voedingscentrum, bakers aren’t required to use baker’s salt. For packaged bread, check the ingredients list for the variety you’ve chosen if you want to know whether baker’s salt or iodised salt has been used.
As well as checking the size, look at the ingredients list if the type of salt used matters to your decision. According to the Voedingscentrum, organic bread usually doesn’t contain baker’s salt; the information on the current packaging will confirm what’s in the product you buy.
Follow the storage advice on the packaging of the loaf you buy. If you don’t expect to finish it soon, check whether you can freeze a sliced variety; Albert Heijn lists freezing as an option for one of its half multigrain loaves.
Check the current allergen information for the exact loaf you want to buy, even if you’ve eaten a similar variety before. According to the Voedingscentrum, allergen information is very important if you have a food allergy.