Small households looking to finish their bread
If you often have bread left over, a half loaf may better suit the number of slices you eat. Freezing it in portions is another option if you want to save some for later.
Choose half a multigrain loaf if you usually find it hard to finish a whole one. Freezing it in portions is another option, although bread can dry out if it stays in the freezer for a long time. If you’re mainly looking for wholemeal bread, check the product description and compare the fibre per 100 g: the word ‘multigrain’ alone doesn’t mean the bread is wholemeal. When serving bread with coffee and cake, you can also consider the crust and texture you prefer, without assuming that every multigrain loaf has the same flavour.
If you often have bread left over, a half loaf may better suit the number of slices you eat. Freezing it in portions is another option if you want to save some for later.
If you eat multigrain bread regularly, check whether a variety is specifically labelled wholemeal and compare its fibre content per 100 g. Multigrain and wholemeal don’t mean the same thing.
If you have questions about gluten, other allergens or iodised salt, the ingredients list for the variety you choose matters more than the word ‘multigrain’. The Netherlands Nutrition Centre recommends checking the label to see whether baker’s salt was used.
For a small household, start by thinking about how much bread you’ll get through. Then compare whether it’s labelled wholemeal, the texture you’d like with coffee and cake, and the ingredients of the variety you’re considering.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Portion size | Check how much bread you’ll get and whether you can freeze any slices you don’t use. | If I often have a whole loaf left over, I want to buy an amount I can finish. For around 36% of consumers, portion size comes first. |
| Wholemeal and fibre | Look for ‘wholemeal’ in the product description and compare the fibre per 100 g. | If I eat the bread regularly, I want to know whether it’s wholemeal rather than rely on the word ‘multigrain’. Around 29% of consumers give this the highest priority. |
| Crust and texture | Check the description of the crust and whether the bread contains kernels or seeds. | With coffee and cake, I prefer a bread texture that suits how I want to serve the slices. This is the most important consideration for around 21% of consumers. |
| Ingredients and salt | Read the latest ingredients and allergen information; if you wish, check whether baker’s salt or iodised salt has been used. | If I need to check for gluten, other allergens or iodised salt, I want to read the label before choosing a variety. For around 14% of consumers, this is their first consideration. |
According to the Netherlands Nutrition Centre, multigrain bread contains at least three types of grain. The name doesn’t tell you whether the bread is wholemeal.
Check the product description and ingredients. If it matters to your choice, compare the fibre per 100 g.
The Netherlands Nutrition Centre says that not all bread is made with baker’s salt. So the type of bread or its name in the shop won’t confirm this.
Check the label for baker’s salt or iodised salt, or ask about the ingredients if you’re buying unpackaged bread.
A larger loaf isn’t right for everyone. The Netherlands Nutrition Centre lists bread among the foods wasted in Dutch households.
Choose an amount you can finish, or freeze any leftover slices in portions. According to the Netherlands Nutrition Centre, bread can become drier if it’s kept in the freezer for longer.
Multigrain bread may contain several gluten-containing grains and other allergens. Ingredients vary from product to product.
Check the latest ingredients and allergen information for the exact variety you’re buying.
These supermarket brands offer some options to compare when you’re looking for half loaves. Check the information for the bread you choose.
For anyone looking for a half brown multigrain hearth loaf with a firmer texture.
For anyone comparing half multigrain loaves that are explicitly labelled wholemeal.
A supermarket bakery to consider if you want to choose a smaller amount of bread in store.
For anyone looking for a multigrain loaf described as half-size and wholemeal.
For anyone who wants to compare the stated weight and product description of a smaller loaf.
For anyone looking to compare a half multigrain loaf or a half wholemeal multigrain loaf in store.
No. According to the Netherlands Nutrition Centre, multigrain bread contains at least three different types of grain, but that doesn’t mean it’s wholemeal. Check the product description and ingredients, and compare the fibre per 100 g if you wish.
No. The Netherlands Nutrition Centre says that bread isn’t necessarily made with baker’s salt. Check the ingredients list for the loaf you’ve chosen to see whether baker’s salt or iodised salt has been used.
You can freeze any leftover slices in portions, so you only need to defrost what you need. According to the Netherlands Nutrition Centre, bread may become drier the longer it stays frozen; also follow the storage instructions on the packaging.
No. The word ‘multigrain’ doesn’t mean that bread is gluten-free. Check the ingredients and labelling on the packaging for the variety you’ve chosen, as well as the information about other allergens.