What should you look for when choosing?
First decide how much bread you want to serve with dinner. Then compare the wholegrain content and the label, and check that the half loaf you choose fits your shopping plans.
| What to consider |
What to check when buying |
Who it matters to |
| Quantity and leftovers |
Compare the pack size and consider how many slices you’ll serve and can freeze. |
If bread is only a side, I don’t want to be left with a whole loaf; getting the quantity right is the top priority for around 40% of consumers. |
| Wholegrain content |
Read the product name and ingredients; compare fibre on the same basis, per 100 g. |
When I choose wholegrain, I want to see how much wholemeal flour the loaf contains. This is the most important consideration for around 30% of consumers. |
| Allergens and baker’s salt |
Read the current ingredients and allergen information, and check whether baker’s salt is listed. |
If the ingredients matter to my guests, I want to be able to check the label on the loaf I buy. Clear information is the deciding factor for around 20% of consumers. |
| Shopping plans |
Check whether your chosen shop stocks a half loaf and whether it will be available when you plan to buy it. |
When I’m planning all the food for Christmas dinner, I want to know whether I can get the bread I want in time; this comes first for around 10% of consumers. |
Supermarkets with half loaves to compare
These product examples show the differences you might find on a label. Check the current variety and availability at the shop you’ve chosen.
Albert Heijn
AH Vloerbrood meergranen half is a half brown multigrain loaf.
- For this variety, Albert Heijn lists 30% wholemeal wheat flour and 30% wheat flour, along with ingredient and allergen information.
- Here, ‘multigrain’ doesn’t mean that all the wheat flour used is wholemeal. Check the packaging, as product information can change.
Jumbo
Jumbo lists a half Boeren Donker Volkoren Meergranenbrood.
- For this variety, Jumbo lists 55.7% wholemeal wheat flour and 8.0 g of fibre per 100 g.
- Check the current allergen information. The product details mention cereals containing gluten and possible traces of milk, sesame and soya, among other things.
Dirk
Dirk lists Bakker van der Akker Bakkers meergranen half as a half loaf.
- Before choosing, read the current label for ingredients, allergens and any wholegrain information.
ALDI
ALDI lists Boeren volkoren meergranen Half as a sliced half loaf.
- The product name includes both ‘wholegrain multigrain’ and the half-loaf size.
- Check the label in store for ingredients, allergens and nutritional information.
PLUS
PLUS Korenlanders Rond licht meerzaden half is a 400 g half loaf containing seeds and kernels.
- For this variety, PLUS lists the ingredients and allergens, including baker’s salt in the ingredients list.
- The ingredients include both wholemeal wheat flour and wheat flour. So don’t judge this multiseed loaf by its name alone.
Joybuy products for this topic
Related products coming soon.
Frequently asked questions
Is multigrain bread automatically wholegrain?
No. According to the Netherlands Nutrition Centre, multigrain bread contains at least three different types of grain, but the name alone doesn’t mean the loaf is wholegrain. Check the product description and ingredients if you specifically want a wholegrain variety.
Does bread always contain iodised baker’s salt?
No. The Netherlands Nutrition Centre says that bread does not have to be baked with baker’s salt. If you want to know whether your chosen loaf contains this ingredient, read the current label or ask about unpackaged bread.
What should I do with leftover bread after Christmas dinner?
Freeze any slices you won’t use soon in portions, and take out what you need. This follows the storage advice from the Netherlands Nutrition Centre and helps you plan the right amount for future meals.
Where can I check the allergens in multigrain bread with seeds?
Check the ingredients and allergen information on the packaging of the exact variety. The product information we looked at from Albert Heijn, Jumbo and PLUS shows that listed ingredients and possible allergens vary between loaves.
Is the online ingredients list enough when I’m shopping?
Use the online information to compare loaves in advance, but also read the packaging of the loaf you buy. Albert Heijn notes in its product information that ingredients, nutritional values and allergens can change.