Who is this choice relevant to?

Small households with bread left over

If you only eat bread a few mornings a week, a whole loaf may be too much. Jumbo, Albert Heijn and ALDI list half loaves of wholemeal bread in their ranges. The Netherlands Nutrition Centre recommends freezing bread in portions as soon as you buy it if you won’t use it up quickly.

People who keep an eye on fibre when choosing sweet toppings

If you want jam, honey or another sweet topping on your sandwich, you can assess the bread separately. According to the Netherlands Nutrition Centre, wholemeal grain products contain more fibre and other nutrients than white varieties.

People who prefer something crunchy

If a soft sandwich isn’t what you’re looking for, rusks and melba toast are other types of product to consider. Compare the packaging, ingredients and allergens for each variety rather than treating them as half a loaf.

What should you look for when choosing?

For a sweet breakfast in a small household, first decide whether you want soft sandwiches or something crunchy. If you choose bread, pick a quantity you’ll use up, then compare the type of bread. The needs below show what different shoppers may want to prioritise.

What to consider What to check when buying Who is this important to?
Portion size and waste Check that it really is half a loaf and how many slices you usually use. See if you can freeze the rest in portions straight away. If I don’t eat bread every day on my own or as a couple, I want to avoid leaving opened slices uneaten. Portion size is the top priority for around 42% of consumers.
Bread to go with sweet toppings Look for the wholemeal label and compare the fibre per 100 g in the products you’re considering. Check the nutritional information for the topping too. With sweet toppings, I want to know what bread I’m choosing to go underneath them, rather than judging by colour alone. Around 33% of consumers give this choice of bread the highest priority.
Crunchy texture Distinguish between rusks, melba toast and half a loaf. Check the packaging and, if you have an allergy, read the latest label. I’d rather have something crunchy for one meal than a soft sandwich. This texture is the most important factor for around 25% of consumers.

Common mistakes when choosing

  • Treating toast and half a loaf as the same product

    Half a loaf is simply a smaller quantity of bread; rusks and melba toast are crunchy alternatives. So the texture you want also helps determine what to choose for your sweet topping.

    First choose between a sandwich, a rusk and thin melba toast. Then compare the packaging and nutritional information within that product type.

  • Buying half a loaf without a plan for storing it

    You can still have slices left over even with half a loaf. The Netherlands Nutrition Centre recommends freezing bread in portions as soon as you buy it if you won’t use it in time.

    Before buying, estimate how many slices you’ll eat over the next few days, then freeze the rest straight away in breakfast-sized portions.

  • Judging fibre content by how brown the bread looks

    If you specifically want wholemeal bread, you can’t tell by colour alone. According to the Netherlands Nutrition Centre, wholemeal grain products contain more fibre than white varieties.

    Check the product description and ingredients, and compare the fibre per 100 g on the packaging.

  • Skipping the label when buying a familiar product

    Ingredients and allergens can vary between varieties or change if the recipe is updated. This is particularly important if you need to avoid certain ingredients.

    Check the ingredients and allergen information on any new packaging, even if the front looks familiar.

Relevant brands and product ranges

Jumbo

Jumbo lists several half loaves, including wholemeal varieties. This makes it easier to compare the type of bread and pack size separately.

  • Jumbo lists 7,6 g of fibre per 100 g for Fijn Volkoren Half.
  • Check the current packaging and the range at the store where you shop.

Albert Heijn

Albert Heijn lists several half loaves of wholemeal bread, including Bakkersbrood Swirl Volkoren Half.

  • Albert Heijn lists 7,7 g of fibre per 100 g for this specific variety and says you can freeze the bread at home on the day you buy it.
  • Check the latest packaging: ingredients, nutritional values and allergens may change.

ALDI

ALDI’s fresh daily bread range includes half loaves of wholemeal bread.

  • You can look specifically for a half-size pack instead of automatically choosing a whole loaf.
  • Check which variety is available at your local store.

Bolletje

Bolletje offers rusks as a crunchy alternative to a sandwich.

  • According to Bolletje, Volkoren Beschuit Mono is individually wrapped.
  • Bolletje says this Mono variety isn’t available in supermarkets. Also, compare this product separately from half a loaf.

Van der Meulen Melba

Van der Meulen Melba is a range of thin, crunchy toast. Jumbo lists varieties including Naturel and Volkoren.

  • The range gives you a different texture to choose from instead of soft sandwiches.
  • Melba toast isn’t half a loaf, so compare the variety and pack size you’re actually choosing.

Joybuy products for this breakfast

These products include crunchy alternatives and individually portioned rye bread. They aren’t a selection of half loaves, so choose a half loaf separately if that pack size is what matters most to you.

Liga Cracotte High Fiber, 250 g

Liga Cracotte High Fiber, 250 g

A crunchy option if you don’t want a soft sandwich; the pack contains 250 g and isn’t half a loaf.

The allergen information for this product is contradictory. If you have an allergy, check the latest label before use.

View at Joybuy
g'woon wholemeal crispbreads, 125 g

g'woon wholemeal crispbreads, 125 g

These crunchy crispbreads are a good fit if you want one piece at a time; the pack contains 125 g and isn’t half a loaf.

If you have an allergy, check the latest ingredients and allergen information on the packaging.

View at Joybuy
Bolletje dark wholemeal rusks, 10 pieces

Bolletje dark wholemeal rusks, 10 pieces

These rusks make a crunchy breakfast option and come in a pack of 10; they aren’t half a loaf.

Check the label if you need to check the ingredients or allergens before choosing.

View at Joybuy
Bolletje wholemeal rusks, 13 pieces

Bolletje wholemeal rusks, 13 pieces

If you’d rather have rusks than sandwiches, this pack gives you 13 pieces; it isn’t half a loaf.

If you have an allergy, check the latest packaging, even if you’ve bought a different Bolletje variety before.

View at Joybuy
TastyBasics rye bread, 9 pieces

TastyBasics rye bread, 9 pieces

This rye bread comes in a pack of 9 pieces, but that doesn’t make it half a loaf.

Decide for yourself whether this type of bread goes with your topping, and if you have an allergy, check the latest label.

View at Joybuy

Frequently asked questions

Will buying half a loaf stop me throwing bread away?

Not necessarily: half a loaf only helps if you use it up before it goes stale. If you won’t get through even half a loaf quickly, the Netherlands Nutrition Centre recommends freezing the bread in portions as soon as you buy it.

Can I choose wholemeal bread with sweet toppings?

Yes, wholemeal bread can be the base for a sweet breakfast. According to the Netherlands Nutrition Centre, wholemeal grain products contain more fibre than white varieties. Also check the nutritional information for the topping, as its ingredients vary from product to product.

Does bread always contain baker’s salt with iodine?

No, don’t assume that every loaf does. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bread, bread substitutes and other bakery products only through the addition of baker’s salt. Check the ingredients list for the specific product.

What should I check if I have an allergy before buying bread or rusks?

Read the ingredients and allergen information on the current packaging for the exact variety. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly listed on the label, so don’t rely solely on the product name or packaging you’ve bought before.