What should you look for when choosing?
For a small Mother’s Day breakfast, first work out how many slices you’ll need. Then choose the type of bread, and check the label if the ingredients or allergens matter to one of your guests.
| What to consider |
What to check when buying |
Who it matters to |
| Quantity and freshness |
Count the people and occasions you’ll be serving it for. Think about whether you want to freeze any leftover slices. |
I don’t want any bread left over after breakfast that nobody will eat. For around 36% of shoppers looking for a half loaf for this small Mother’s Day gathering, getting the quantity right is the top priority. |
| Type of bread and fibre |
Look for the wholemeal label and, if you like, compare the fibre per 100 g on the packaging. |
If we’ll still be eating the bread after Mother’s Day, choosing wholemeal matters more to me than an elaborate brunch presentation. For around 29% of these shoppers, nutritional value is the top priority. |
| Taste and serving |
Choose the type of bread you want, and check whether it’s sliced. |
For this breakfast, I want bread that goes well with the toppings and is easy to serve. Taste and ease of serving are the main considerations for around 21% of these shoppers. |
| Ingredients and allergens |
Read the latest ingredients and allergen information. If someone has coeliac disease, check specifically for a gluten-free label. |
One of my guests needs to avoid certain ingredients, so suitability matters more than size or taste. For around 14% of these shoppers, checking this is the first requirement. |
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Frequently asked questions
Is a half loaf the only way to avoid leftovers?
No, a whole loaf may also work if you want to freeze any leftover slices. The Netherlands Nutrition Centre recommends freezing bread in portions as soon as you buy it, so you only defrost what you need.
Should I always choose wholemeal for a half loaf?
No, choose the type of bread that suits your breakfast and what you’d like to eat afterwards. If you prefer wholemeal bread, check the product description. According to the Netherlands Nutrition Centre, wholemeal bread is particularly rich in fibre, vitamins and minerals.
Can I serve ordinary half-loaf bread to someone with coeliac disease?
No, choose bread that is explicitly labelled gluten-free for someone with coeliac disease. According to the Netherlands Nutrition Centre, even small amounts of gluten, such as those in bread crumbs, can be an issue. Take care to avoid cross-contamination when preparing and serving the bread.
How can I tell whether the bread contains baker’s salt?
For packaged bread, check the ingredients list or ask the baker which salt was used. If the use of baker’s salt matters to your choice, don’t rely on the type or size of the loaf alone.
Why should I check the label again if I already know the bread?
Check the packaging on the bread you buy, as product information can change. For example, PLUS warns on its product page that the ingredients, nutritional value and allergens may differ on the packaging you receive.