What should you look for when choosing?
For your small household, first work out how much bread you get through or can freeze. Then compare the nutritional information and check whether your preferred option is available at your shop.
| What to consider | What to check | Who is it important for? |
| Quantity and storage |
Check the weight or number of portions, and follow the freezing instructions for that specific loaf. |
If we don’t get through a whole loaf, I want to buy a quantity we can use or freeze. Around 36% of consumers prioritise reducing leftover bread. |
| Fibre and type of bread |
Compare fibre per 100 g, and consider half a loaf of wholemeal or brown bread too if you eat bread every day. |
I enjoy white bread, but want to know how its fibre compares with that of other types of bread. Around 29% of consumers prioritise this comparison. |
| Weight and availability |
Check the stated weight and whether your shop stocks the half-loaf option you want. |
I don’t just want to find half a loaf; I also want to know how much bread I’ll be taking home. For around 21% of consumers, this practical choice matters most. |
| Ingredients and allergens |
Read the current label, including allergen information and any mention of bakers’ salt or iodised salt. |
If I need to watch ingredients or allergens, I want to be able to check the packaging of the loaf I choose. Around 14% of consumers put checking the label first. |
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Frequently asked questions
Are all half loaves of white bread the same size?
No. Compare the weight or number of portions for each specific product. Albert Heijn lists AH Rond wit half as 11 portions of 35 g, while PLUS lists Boeren wit half as a 400 g product.
Can I freeze half a loaf of white bread?
For AH Rond wit half, Albert Heijn says you can freeze it at home on the day you buy it and should use it within one month. For other loaves, follow the instructions on the packaging.
How should I weigh up white half bread against half a loaf of wholemeal bread?
Choose a quantity that suits your needs, but consider the type of bread separately. The Netherlands Nutrition Centre advises replacing white bread with wholemeal or brown bread as much as possible; a smaller pack doesn’t change that.
Does every white loaf list bakers’ salt on the label?
Don’t assume every loaf lists the same ingredients. The Netherlands Nutrition Centre identifies bakers’ salt as a source of added iodine; check the current ingredients list for the loaf you choose.
Where can I check for gluten and other allergens?
Read the allergen information on the current packaging of the specific half loaf. For AH Rond wit half, Albert Heijn lists wheat, milk and soya, among other things; don’t assume the same applies to other white half loaves.