Which type of toast is right for you?

Hosting a small festival gathering and might have leftovers

If you’re making sandwiches or toasted slices for a small group, half a loaf helps you keep the amount you start with to a minimum. Check how many slices you need and whether you can freeze the rest according to the packaging instructions.

Making party bites without a toaster

If you want to prepare small bites on site without toasting bread first, ready-made party toast is an alternative to half a loaf. Plan when you’ll add the toppings and where you’ll store the toast, following the instructions for the product you choose.

Carefully checking the label

If ingredients, allergens, fibre or iodised salt matter to you, compare the exact products on the shelf. Bread and toast don’t necessarily have the same ingredients, even if you plan to serve them with the same topping.

What should you look for when buying?

First decide whether you need slices for sandwiches and homemade toast, or small bites that are ready to top and serve. Then compare the pack size and label of products that suit the way you plan to serve them.

What to consider What to check before buying Who it matters to
Quantity and leftovers Compare the number of slices or portions with how much you expect to use. Check whether and when you can freeze any leftover bread. If I’m only making a few sandwiches, I don’t want a whole loaf left over. Around 42% of consumers prioritise buying the right amount of bread.
Ready to serve Choose between bread you need to prepare yourself and ready-made party toast. Check how to keep the toast dry and away from heat. At a festival without a toaster, I want to be able to add toppings to small bites straight away. Around 33% of consumers value this convenience most.
Ingredients and nutritional information Check the allergen information, fibre per 100 g and ingredients for the exact product. Read the label if iodised salt or baker’s salt affects your choice. If I need to account for specific ingredients, the label matters more than the pack size. This is the top priority for around 25% of consumers.

Common mistakes

  • Assuming all products labelled ‘toast’ are the same

    Half a loaf for sandwiches, thin Melba toast and crispy party toast are made for different ways of serving. With bread, you still need to prepare the slices; small pieces of toast aren’t a substitute for sandwich bread.

    Before you buy, decide whether you want to serve sandwiches, slices you’ve toasted yourself or ready-to-top bites.

  • Assuming all bread contains baker’s salt

    According to the Voedingscentrum, using baker’s salt is not compulsory. So you can’t tell from the name or type of bread whether the loaf you’ve chosen contains iodised salt.

    Check the packaging to see whether iodised salt or baker’s salt is listed in the ingredients.

  • Guessing allergens from the product name

    The bread and toast varieties reviewed have different ingredients and allergens. A name such as ‘wholemeal’ or ‘crispy’ doesn’t tell you what other ingredients are in the product you’ve chosen.

    Check the latest allergen information on every pack. If you’re selling unpackaged bites, make sure you can also give customers allergen information.

  • Treating event sales like a private gathering

    When you sell food at an event, the Netherlands Food and Consumer Product Safety Authority requires it to be prepared, stored and sold safely and hygienically. You must be able to give customers allergen information for unpackaged food.

    Before you start selling, find out what food safety measures you need to follow for your preparation and serving methods.

Brands and ranges to consider

Albert Heijn

The range includes both half loaves to prepare yourself and several types of ready-made toast.

  • The white and wholemeal half loaves described each provide 11 portions of 35 g; the product information says to freeze them on the day of purchase.
  • Check the current availability, ingredients and storage instructions on the packaging for each variety.

Haust

Haust offers ready-made crispy toast for small topped bites, rather than a pack of half a loaf.

  • The Krokant Toast described by Jumbo is a twice-baked oven product weighing 100 g.
  • According to the product information, protect this toast from moisture and heat. Check the ingredients and allergens on the pack you choose.

Van der Meulen Melba toast

Albert Heijn’s online toast range includes Van der Meulen Melba toast, with varieties such as plain, wholemeal and sesame.

  • The varieties mentioned give you a choice of flavours and bread types for small pieces of toast.
  • Check the exact product’s packaging if ingredients, allergens or nutritional information affect your choice.

Joybuy products for bread and crispy bites

These products suit two different ways of preparing food: a crispy crispbread base to take with you, and a whole round loaf to prepare in advance. Crispbread isn’t party toast, and the round loaf isn’t half a loaf; choose them only if they suit what you want to serve at the festival.

Bolletje Light Crispbread Golden Crisp, 240 g pack

Bolletje Light Crispbread Golden Crisp 240 g

A crispbread base for small bites when you don’t want to toast bread yourself. The pack contains 240 g; check that the shape works with your toppings and the number of portions you need. This is neither half a loaf nor party toast.

View at Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread 550 g

For anyone who wants to prepare a round loaf in advance and serve it sliced. This is a whole 550 g wholemeal loaf, not a pack of half a loaf. Allow time to defrost, bake and cool it, and check how many slices you need.

View at Joybuy

Frequently asked questions

Can I use party toast instead of half a loaf?

Not if you’re making sandwiches or toasties: you’ll need slices of bread for those. Ready-made party toast may be a better fit for your plans if you want to serve small bites with toppings without using a toaster.

What should I do with the bread if fewer people come to the festival?

Half a loaf means you start with less bread. If the packaging says it can be frozen, you can store unused slices according to the instructions. The half loaves from Albert Heijn described here are labelled as suitable for freezing on the day of purchase.

How can I tell whether bread is made with iodised salt?

Read the ingredients list and look for iodised salt or baker’s salt. According to the Voedingscentrum, using baker’s salt isn’t compulsory, so the type of bread alone won’t tell you.

What should I bear in mind when selling topped toast?

When selling food at an event, you must prepare, store and sell it safely and hygienically, according to the Netherlands Food and Consumer Product Safety Authority. If you’re selling unpackaged bites, you must also be able to give customers allergen information.

Is the nutritional information on a supermarket website enough?

Use it to compare products before you buy, but check the packaging of the variety you choose too. Albert Heijn notes that ingredients, nutritional values and allergen information can change.