Who might find this choice useful?

Parents putting together breakfast for a toddler

If you’d like to offer an alternative to bread from time to time, the Netherlands Nutrition Centre suggests considering porridge oats, muesli or other wholegrain breakfast cereals without added sugar and salt. Granola doesn’t have to be an everyday choice.

Parents preparing a portion in advance

Measuring out a portion yourself can help you avoid preparing more than you need. The 30 g, 40 g and 45 g product portions shown on the packs we reviewed are not nutritional recommendations for toddlers.

Parents packing breakfast for childcare or school

When choosing, check the current allergen information on the pack as well as the childcare provider’s or school’s policy. Also look out for warnings about the possible presence of allergens.

What should you look for when choosing?

Start by checking the ingredients and allergens, then decide how to prepare a suitable amount. A pack designed for a single serving doesn’t automatically remove the need to measure: the full pack weight may not be the right amount for one child.

What to consider What should you check? Who is this most important for?
Ingredients Check the wholegrain ingredients and look for added sugar and salt. Compare the nutritional information per 100 g. If I serve breakfast cereal as an alternative to bread, I want to know what the chosen variety contains. For around 40% of consumers, the ingredients are the most important factor.
Portion planning Check the weight of each pack and whether a multipack contains individual portions; measure out a portion yourself if needed. For a small breakfast, I want to prepare an amount that suits my child, without treating the manufacturer’s serving size as a recommendation. Around 30% of consumers prioritise portion planning.
Allergens and taking breakfast along Check the current pack to see what the product contains or may contain. Also ask about the childcare provider’s or school’s policy. When I pack breakfast for my child, I need to check in advance that the allergen information meets the requirements there. Around 30% of consumers put this check first.

Common mistakes

  • Mistaking a multipack for individual breakfast portions

    The Quaker Cruesli 4 nuts 4-pack described by Albert Heijn is supplied as separate items: four 450 g packs, not four individual servings.

    Before buying, check the number of items, the weight of each one and the pack description.

  • Confusing no added sugar with no sugars

    Jumbo says that Granola Red Fruit contains no added sugar, but it does contain naturally occurring sugars. The two descriptions don’t mean the same thing.

    As well as checking the claim, read the ingredients list and the ‘of which sugars’ line in the nutrition table.

  • Treating the manufacturer’s serving size as a toddler portion

    The products we reviewed show a range of serving sizes: 30 g, 40 g and 45 g. None of these figures determines how much an individual child should eat.

    Use the serving size on the label as a guide for measuring at most, and adjust the amount you serve to suit your child.

  • Checking only the front of the pack before packing it for your child

    The varieties we reviewed list cereals containing gluten, nuts or the possible presence of other allergens. According to the Netherlands Food and Consumer Product Safety Authority, allergen information must appear on the label of prepacked foods.

    Read the entire current pack and ask the childcare provider or school about its policy before packing the product for your child.

Brands compared

Quaker Cruesli

The Granola Original we reviewed comes in a 450 g pack. Albert Heijn lists a product serving size of 45 g.

  • The stated serving size gives you a guide for measuring this product.
  • The ingredients include sugar and honey; check the allergens too. The product serving size is not a toddler portion.

Albert Heijn (AH en AH Biologisch)

AH Organic Crunchy Muesli Natural is a 300 g variety we reviewed, with a stated product serving size of 40 g.

  • The pack gives a serving size and information about the ingredients.
  • Even when ‘organic’ or ‘natural’ appears in the name, the sugars, other ingredients and allergens listed on the label are what matter when choosing.

Jumbo

The Granola Red Fruit (325 g) and Granola Oats, Seeds and Berries (500 g) varieties we reviewed have different ingredients.

  • Jumbo lists a product serving size of 30 g and 6,3 g of sugars per 100 g for Granola Red Fruit.
  • The oats, seeds and berries variety contains honey. Compare the specific variety and check the allergens, rather than looking at the brand name alone.

Zonnatura

The range we reviewed includes muesli; Zonnatura lists the individual 50 g pack of Muesli Hearty Mix under foodservice.

  • Zonnatura says that Muesli Red Fruit contains no added sugar.
  • A 50 g pack is not a toddler portion. Check whether this foodservice variety is available to consumers and read the allergen information for each variety.

ALDI (Golden Bridge)

ALDI describes 500 g packs of Golden Bridge Granola in varieties with nuts and seeds or with red fruit.

  • Before choosing a variety for home or to pack for your child, check the current pack for ingredients, nutritional information and allergens.

Products to portion yourself

These granola and crunchy muesli options are packs from which you can measure out a small amount at home. Check the ingredients and allergens for each variety; the weight on the pack does not indicate a toddler portion.

Holies Granola Nuts & Seeds, 6 × 350 g

Holie's Granola Nuts & Seeds, 6 × 350 g

If you want to measure out a portion at home, check how the individual packs are arranged in this 6 × 350 g pack. The ingredients information lists oats, barley and spelt; also read the current information about the possible presence of other allergens.

View at Joybuy
Quaker Cruesli Choco Zero Sugar, 400 g

Quaker Cruesli Choco Zero Sugar, 400 g

You can measure out a portion of this 400 g crunchy muesli at home. Check the ingredients: salt is listed, as are cereals containing gluten and milk; nuts may also be present. The name ‘Zero Sugar’ is no substitute for checking the nutrition table.

View at Joybuy
Quaker Cruesli Zero Sugar Added Strawberry & Peach, 400 g

Quaker Cruesli Zero Sugar Added Strawberry & Peach, 400 g

You can measure out the amount you need from this 400 g pack at home. The ingredients list includes salt; the allergen information names wheat and oats and says milk and nuts may be present. Check the current label before packing this product for your child.

View at Joybuy
Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon, 400 g

Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon, 400 g

This 400 g pack is suitable for measuring out a portion at home. The product information lists salt and pecans, as well as wheat and oats; milk may also be present. Bear this information in mind, along with any policies at your child’s childcare provider or school.

View at Joybuy
Quaker Cruesli Nuts Zero Sugar, 400 g

Quaker Cruesli Nuts Zero Sugar, 400 g

For measuring out a portion at home from a 400 g pack. The ingredients information lists salt, wheat, oats, almonds and hazelnuts; milk and other nuts may also be present. Check the current allergen information before buying.

View at Joybuy

Frequently asked questions

Is granola suitable as a regular breakfast for a toddler?

You can’t tell from the product name alone. For children aged 1 to 3, the Netherlands Nutrition Centre suggests porridge oats, muesli or other wholegrain breakfast cereals without added sugar and salt as an alternative to bread. Check whether the ingredients of a specific granola variety fit this guidance.

Is a pack or product serving size of 30 to 50 g a toddler portion?

No. A stated product serving size or pack size doesn’t determine how much a toddler should eat. The labels we reviewed list serving sizes including 30 g, 40 g and 45 g; Zonnatura also lists a 50 g foodservice pack. Measure out the amount you want to serve yourself.

What should I check before packing breakfast for childcare or school?

First, read the current allergen information, including ‘contains’ and ‘may contain’, then ask about the childcare provider’s or school’s policy. The Netherlands Food and Consumer Product Safety Authority explains that allergen information must be shown on labels of prepacked foods; the label won’t tell you what the local policy is on food brought from home.

Does ‘0% added sugar’ mean that granola contains no sugars?

No. Jumbo says that Granola Red Fruit contains no added sugar, but according to the product information it contains 6,3 g of naturally occurring sugars per 100 g. So compare the ingredients and nutritional information using the same quantity as your basis.