Households buying breakfast for several mornings
If you regularly eat granola or a similar crunchy breakfast cereal, consider whether a larger pack suits your household’s needs.
Who might find a multipack useful?
Shoppers comparing sugar and fibre on the label
If you want to take nutritional information into account, the Netherlands Nutrition Centre recommends comparing breakfast cereals per 100 g. This puts the sugar and fibre values on the same basis.
Households with allergies or dietary requirements
If certain ingredients or allergens matter to you, the information on the current packaging for the exact product takes priority over the brand name or product title.
What should you look for when choosing?
First decide whether you’re looking for granola or are also happy to eat crunchy muesli. Then consider the pack size and compare the labels of products that are genuine alternatives for your breakfast.
| What to consider | What to check when buying | Who is this most important for? |
|---|---|---|
| Quantity and how you’ll use it | Check the net weight and consider whether your household will get through the pack. | If I’m buying breakfast for several mornings at once, I don’t want a bigger bag than we’ll actually use. Having enough in stock is the top priority for around 36% of consumers. |
| Sugars, fibre and ingredients | Compare sugar and fibre per 100 g and read the ingredients lists of similar products. | I want to understand how the nutritional information for my breakfast choices compares, regardless of the serving size shown on the pack. Around 29% of consumers give this label comparison top priority. |
| Allergens and dietary requirements | Read the allergen information and ingredients list on the current packaging for the exact product. | If I have an allergy or dietary requirement, I need to be able to check whether this particular product is suitable. This is the most important buying requirement for around 21% of consumers. |
| Flavour and product type | Check the variant, its main ingredients and whether it’s granola or crunchy muesli. | If everyone in the household wants a particular flavour or texture, a large pack only makes sense if they’ll all keep eating it. This preference comes first for around 14% of consumers. |
Common mistakes
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Assuming granola, Cruesli and crunchy muesli are the same
These products can all be eaten for breakfast, but their ingredients and nutritional information may differ. A pack of a different product type isn’t automatically a suitable alternative.
Decide which product type you want, then compare the labels of the products you’d actually eat.
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Looking only at the size of the bag
A larger pack tells you nothing about its sugar or fibre content. Nutritional values per serving may also be based on different serving sizes.
For similar breakfast cereals, compare the nutritional information per 100 g, as recommended by the Netherlands Nutrition Centre, and read the ingredients list too.
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Relying on a brand name to check for allergens
Ingredients and allergens can vary between products. Albert Heijn also notes that online product information can change.
If you have an allergy, always check the allergen information on the current packaging for the exact product.
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Assuming a product will always be available
Where a product is sold and whether it’s available can vary. Lidl lists one granola as available in-store only, while Jumbo has temporarily shown certain Zonnatura mueslis as unavailable.
Before doing your weekly shop, check that your chosen product is available in the shop or through the channel you plan to use.
Brands to consider
Quaker Cruesli
A range of crunchy breakfast cereals, including larger packs and a variety of flavours.
- Jumbo lists, among other products, Cruesli Chocolade in an 850 g pack and Zero Sugar Added Nuts & Seeds in a 720 g pack.
- A product’s name doesn’t tell you enough about the nutritional information or allergens in another Cruesli variant. Check the exact packaging.
Jumbo
A supermarket own brand offering both granola and crunchy muesli in a range of pack sizes.
- The range includes 500 g packs of granola and 1 kg packs of Crunchy Muesli.
- The larger pack here is crunchy muesli. Don’t assume it’s the same type of product as granola without comparing the labels.
Golden Bridge
ALDI’s own brand, offering granola and crunchy muesli.
- ALDI lists Golden Bridge Granola in a 500 g pack and Krokante muesli in a 1 kg pack.
- Check which product is available in your shop and read the label for the product type you choose.
Holie's
A brand with several granola variants and an 850 g Low Carb Crunch Nuts & Seeds Big Bag.
- The range shown by Jumbo also includes 330 g packs of granola.
- Don’t rely on a product name or dietary claim instead of checking the ingredients list, allergen information and nutritional details for the exact product.
Zonnatura
A breakfast cereal brand with both granola and muesli in its range.
- Zonnatura lists, among other products, Granola Classic Crunchy, Granola Amandel Cashew and Granola Crunchy Cacao.
- Granola and muesli are different product choices. Check the label and availability of each variant.
Granola and crunchy muesli at Joybuy
Each of these multipacks contains six bags, making them an option for households that like to keep breakfast cereal in stock. The first, second and fifth options are granola; the other two are crunchy muesli. Choose your preferred product type first, then check the current packaging if you have specific dietary requirements or allergies.
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Holie's Granola Glutenfree Peanut Chocolate, 6 x 330 g
Six separate bags of granola may suit a household that likes to buy breakfast for several mornings at once.
If you have allergies or dietary requirements, check the ingredients and allergens on the current packaging. Don’t assume the product is suitable based on its variant name.
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Holie's Granola Nuts & Seeds, 6 x 350 g
This granola comes in six 350 g bags, making it handy if you like to plan breakfast for several mornings ahead.
Compare the nutritional information per 100 g with other granola you’re considering, and check the current packaging if you have allergies.
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Holie's Crunchy Muesli Chocolate Chunks, 6 x 400 g
Six bags of crunchy muesli may suit you if you’re stocking up and your household is happy to eat this instead of granola.
The pack contains six 400 g bags. Compare the ingredients and nutritional information with granola before choosing between the two product types.
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Holie's Crunchy Muesli Protein Chocolate, 6 x 400 g
This pack is an option if you’re stocking up on crunchy muesli, rather than granola specifically, for several breakfasts.
The pack contains six 400 g bags. If the word Protein is important to your choice, check the nutritional information for this exact product.
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Holie's Granola Protein Amandel Speculaas, 6 x 350 g
This granola comes in six bags and may suit a household that wants to stock up on the same flavour for several breakfasts.
Each bag contains 350 g. If nutritional values or allergens matter to you, read the information on the current packaging for this product.
Frequently asked questions
When is a multipack of granola practical?
A multipack is practical when the quantity suits what your household eats regularly. Check the net weight and decide first whether you want granola or are also happy to have crunchy muesli as an alternative.
How do I compare sugar and fibre between granola products?
Compare the values per 100 g for granola products you’re considering as alternatives. The Netherlands Nutrition Centre recommends this basis for comparing breakfast cereals. Also check the ingredients, and don’t let differences in the stated serving size skew your comparison.
Is a ‘free from’ claim enough if I have a food allergy?
No. Also check the allergen information and ingredients list on the current packaging for the exact product. The Netherlands Food and Consumer Product Safety Authority stresses the importance of clear allergen information on food labels.
How can I keep an opened multipack of granola crunchy?
Follow the storage instructions on the packaging you choose. For Quaker Cruesli Chocolade, the stated advice is to store the product in a cool, dry place and close the bag securely after use. Check the packaging for other products.
Can I rely on an online product description for allergen information?
Use the online description as a starting point, but check the current packaging before eating the product. Albert Heijn notes that product ingredients, nutritional values and allergy information can change.