Households that eat breakfast cereal regularly
A larger pack could be a good fit if your household will use it all. Decide in advance whether you want granola, crunchy muesli or Cruesli.
Who might benefit from a larger pack?
Fans of sweet, crunchy cereals who compare labels
If you want to keep an eye on sugars and fibre, compare the nutritional information per 100 g and look beyond claims on the front of the pack. The Netherlands Nutrition Centre recommends comparing breakfast cereals on this basis.
Buyers of nut and seed varieties
Nuts and seeds can make a big difference to the flavour and ingredients. Check the ingredients and allergens for the exact variant every time you buy it, even if you recognise the product name.
What should you look for when choosing?
First decide which type of product you want and how much your household will use. Then compare the nutritional information and ingredients of the variants that fit the bill.
| What to consider | What should you check? | Who is it important for? |
|---|---|---|
| Pack size and how much you use | Check the pack size and consider whether you can keep it sealed and dry once opened. | I only want to buy a larger pack if our household will use it all. For around 36% of consumers, getting the right quantity comes first. |
| Sugars and fibre | Compare sugars and fibre per 100 g; if the pack claims to have no added sugars, check the ingredients list too. | For a sweet breakfast, I want to know what’s actually in the variant I choose. Around 29% of consumers give comparing sugars and fibre top priority. |
| Allergens and ingredients | Read the current ingredients and allergen information on the exact pack. | A nut or seed mix needs to contain ingredients I can eat; a familiar name alone isn’t enough. For around 21% of consumers, ingredients or allergens are the deciding factor. |
| Flavour and product type | Check whether it’s granola, crunchy muesli or Cruesli, then choose the flavour you want. | I’m looking for a particular sweet flavour and don’t want to pick up a different type of cereal by mistake. For around 14% of consumers, flavour and product type matter most. |
Common mistakes
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Assuming granola, crunchy muesli and Cruesli are the same product
These names refer to different products. A large pack of crunchy muesli isn’t necessarily the granola you’re looking for.
Choose the product type and flavour you want first; only then compare the variants that fit.
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Reading ‘no added sugars’ as ‘sugar-free’
Jumbo lists both the ‘no added sugars’ claim and 3.7 g of sugars per 100 g for Quaker Cruesli Zero Sugar Added Nuts & Seeds.
Alongside the claim, check the ‘of which sugars’ row in the nutrition table and read the ingredients list.
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Skipping the label on a familiar nut mix
Recipes can change. Zonnatura says that cashew nuts have replaced hazelnuts in its Muesli Nuts & Seeds.
Check the ingredients and highlighted allergens on the current pack every time you buy it.
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Buying more than you can store properly
A larger pack needs space so you can keep its contents sealed and dry once opened.
Choose a quantity that suits how much your household uses and follow the storage instructions on the pack.
Brands and ranges compared
Quaker Cruesli
Crunchy breakfast cereals, including larger packs and a Zero Sugar Added variety.
- Jumbo lists Quaker Cruesli Zero Sugar Added Nuts & Seeds in a 720 g pack with nuts and seeds.
- The ‘no added sugars’ claim doesn’t mean the variety contains no sugars. Check the allergens on the pack too.
Jumbo
Own-brand range offering both granola and crunchy muesli.
- Jumbo lists granola varieties in 500 g packs and 1 kg packs of Crunchy Muesli.
- Don’t assume the larger muesli pack is the same product type as granola; compare the ingredients of the variety you want.
Golden Bridge
ALDI own brand, with granola and crunchy muesli.
- ALDI lists Golden Bridge Granola in a 500 g pack and 1 kg packs of crunchy muesli.
- Check the sugars, fibre and allergens on the pack of your chosen variety.
Zonnatura
A range of muesli, including nut and seed varieties.
- Zonnatura says its Muesli Nuts & Seeds contains 68% wholegrain cereals and 16% nuts and seeds.
- The brand says hazelnuts have been replaced with cashew nuts in this recipe. So check the current label, especially if you have an allergy.
Lidl-winkelassortiment
Lidl Netherlands lists Super Berry and Super Nutty granola varieties as in-store products.
- These flavours give you a starting point when looking for the variety you want in store.
- Check the pack size, ingredients and nutritional information on the current shelf label and packaging.
Granola and crunchy muesli products
This selection of Joybuy products includes granola, crunchy muesli and Cruesli in larger packs. First choose the product type and flavour you want, then check the information for the exact variety.
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Holie's Granola Nuts & Seeds, 6 × 350 g
For anyone looking specifically for granola with nuts and seeds who can use several packs.
Pack size: 6 × 350 g. Check the current ingredients and allergen information before choosing a nut variety.
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Holie's Crunchy Muesli Protein Chocolate, 6 × 400 g
For anyone looking for a chocolate-flavoured crunchy muesli, rather than granola specifically.
Pack size: 6 × 400 g. Compare the nutritional information per 100 g and check the allergens on the current pack.
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Holie's Granola Protein Almond Speculaas, 6 × 350 g
For anyone who likes granola with almond and speculaas flavours.
Pack size: 6 × 350 g. Check the nutritional information and allergens on the current pack before comparing this variety.
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Quaker Zs Cruesli Nuts & Seeds, 720 g
For anyone looking for a larger pack of Cruesli with nuts and seeds.
Pack size: 720 g. Check the added sugars claim alongside the sugars per 100 g, and read the allergens on the current pack.
Frequently asked questions
How do I compare the nutritional information on two large packs?
Compare the nutritional values per 100 g, not just per serving. The Netherlands Nutrition Centre uses this basis to show differences between breakfast cereals, including sugars and fibre.
Does ‘no added sugars’ mean there are no sugars in the product?
No. Jumbo also lists 3.7 g of sugars per 100 g for Quaker Cruesli Zero Sugar Added Nuts & Seeds. For the exact variety, check both the ingredients list and the ‘of which sugars’ row in the nutrition table.
Where can I check the allergens in granola or crunchy muesli?
Read the ingredients list and highlighted allergens on the current pack of your chosen variety. The Netherlands Food and Consumer Product Safety Authority sets out the labelling requirements for 14 allergens; a previous purchase is no substitute for checking the current label.
How should I store a large pack once it’s open?
Follow the instructions on the pack and choose a quantity that suits how much your household uses. For the Quaker Cruesli Zero Sugar Added Nuts & Seeds pack, Jumbo recommends storing it in a cool, dry place and rolling up the bag after use.
Where can I compare Lidl granola varieties?
Check the shelf label and packaging in store. Lidl Netherlands lists Super Berry and Super Nutty as in-store varieties; check the pack size, ingredients and nutritional information for the one you choose.