If you have coeliac disease, pre-selected, sealed, packaged taaitaai explicitly labelled ‘gluten-free’ is the easier option to check at the Christmas market. Always read the latest label and look out for any other allergens that matter to you. Only consider unwrapped taaitaai from a stall if you can get clear allergen information before buying and find out how the product is prepared and stored.
Who is this choice relevant to?
Visitor with coeliac disease
Wants to check before buying that the taaitaai is explicitly labelled gluten-free, and will also ask about how it is prepared at a Christmas market stall. The Dutch Coeliac Society points out that cross-contamination with gluten must be prevented.
Visitor who also needs to avoid other ingredients
Needs the full ingredients and allergen information, as well as a gluten-free label. Products listed by Albert Heijn show why: Consenza contains gluten-free oats and almonds, while milk and lupin are listed for Maître Mathis.
Visitor who wants to bring a treat along
Wants time to read the label and not have to rely on information from a single stall before eating. As these are seasonal products, it’s a good idea to check that your chosen product is available shortly before setting off.
What should you look for when buying?
Start by checking the gluten-free label on the current product, then look for any other relevant allergens and decide whether you’ll bring taaitaai with you or buy it at the market.
| What to check |
Check when buying |
Who it matters to |
| Gluten-free label |
Check the current packaging to see whether the product is explicitly labelled ‘gluten-free’. Under EU Implementing Regulation 828/2014, this label may only be used if the food, as sold, contains no more than 20 mg/kg of gluten. |
If I have coeliac disease, I want to check what’s on the taaitaai label before eating it; around 50% of consumers put this check first. |
| Other allergens |
Read the ingredients and information about allergens that are present or may be present. Albert Heijn lists gluten-free oats and almonds for Consenza, and milk and lupin for Maître Mathis. |
If I need to avoid something other than gluten, the full allergen information determines which taaitaai I can consider. This is the first thing around 30% of consumers take into account. |
| Availability and taking it with you |
Check whether a packaged product is available before setting off. If you’re buying unwrapped taaitaai at the market, ask about the allergen information and how it is prepared before you buy. |
If you don’t want to rely on what a stall has to offer, it’s better to choose a packaged product that you can check in advance; this is the main priority for around 20% of consumers. |
Common mistakes when buying taaitaai for the Christmas market
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Assuming ‘wheat-free’ means ‘gluten-free’
A product containing no wheat as an ingredient is not the same as one explicitly labelled gluten-free. Under EU Implementing Regulation 828/2014, food may only carry this label if it contains no more than 20 mg/kg of gluten as sold.
Check the current packaging. For unwrapped taaitaai, ask for specific allergen information before buying rather than just asking about wheat.
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Overlooking other allergens
Gluten-free taaitaai may contain ingredients you need to avoid for another reason. Albert Heijn lists gluten-free oats and almonds for Consenza; Maître Mathis lists milk and lupin, and says egg, nuts and sesame may also be present.
Compare the full information on the packaging with the ingredients that matter to you.
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Assuming an old product listing means it’s currently available
Albert Heijn lists Maître Mathis Taai taai glutenvrij as no longer in its range. Jumbo says that Gluten Free Bakery Holland Taai Taai Glutenvrij is no longer part of its online range.
Check availability shortly before setting off and, if necessary, take an alternative you’ve checked in advance.
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Only asking about the ingredients in a product from a stall
With unwrapped taaitaai, it’s also important to consider how gluten is handled during preparation, storage and display. The Dutch Coeliac Society warns about cross-contamination.
Before buying, ask the seller about both allergen information and how the product is prepared and stored. If the answers aren’t clear, choose a sealed, packaged product with a label you can check.
Brands to compare
Consenza
Albert Heijn lists Consenza Taai taai poppetjes gluten free as an organic, gluten-free taaitaai product weighing 125 g.
- The Albert Heijn product information includes an explicit gluten-free label and an ingredients list.
- The listed version contains gluten-free oats and almonds. Check the packaging when buying, as product information can change.
Maître Mathis
Albert Heijn has a listing for Maître Mathis Taai taai glutenvrij, weighing 125 g.
- The product listing names milk and lupin as allergens present, and egg, nuts and sesame as possible allergens.
- Albert Heijn says the product is no longer in its range, so don’t rely on this listing as an indication that it’s currently available to buy.
Gluten Free Bakery Holland
Jumbo has a product listing for Gluten Free Bakery Holland Taai Taai Glutenvrij, weighing 130 g.
- The listing gives you a recognisable product name and pack size to search for.
- Jumbo says the product is no longer part of its online range. If you do find a pack, check the current ingredients and allergen information.
Taaitaai on Joybuy
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Frequently asked questions
If I have coeliac disease, can I rely on the name ‘taaitaai’?
No. The product name doesn’t tell you whether taaitaai is gluten-free. Check for an explicit gluten-free label and read the current packaging. Under EU Implementing Regulation 828/2014, products carrying this label must contain no more than 20 mg/kg of gluten as sold.
Does ‘gluten-free’ also mean that taaitaai contains no oats?
No, gluten-free doesn’t mean oat-free. Albert Heijn lists gluten-free oats and almonds as ingredients in Consenza Taai taai poppetjes gluten free. If you need to avoid either ingredient, check the current packaging.
Does a Christmas market stall have to provide allergen information for unwrapped taaitaai?
Yes. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for unwrapped food must be available where the product is offered for sale. Ask before you buy, and ask for more detail if the information isn’t clear.
Is allergen information enough to choose taaitaai from a stall if I have coeliac disease?
Not necessarily: cross-contamination during preparation, storage or display also matters. Ask how the stall prevents it. If you don’t get a clear answer, it’s better to choose a sealed, packaged product with a gluten-free label you can check.