People with coeliac disease who read labels carefully
You want to check first whether the specific pack is labelled gluten-free. The words ‘maize’ or ‘oats’ alone, or a familiar brand name, don’t tell you that.
If you have coeliac disease, only choose flakes whose current packaging explicitly says ‘gluten-free’: having maize as the main ingredient isn’t enough. Albert Heijn, Jumbo and Consenza offer cornflakes specifically labelled as gluten-free, while the ingredients list for regular Kellogg's Corn Flakes includes barley malt extract. When it comes to oat flakes, regular oats aren’t automatically a gluten-free alternative either.
You want to check first whether the specific pack is labelled gluten-free. The words ‘maize’ or ‘oats’ alone, or a familiar brand name, don’t tell you that.
You’re after crunchy cornflakes, but don’t want to assume that every maize flake is gluten-free. For example, Kellogg's Netherlands lists barley malt extract as an ingredient in regular Kellogg's Corn Flakes.
You’re also looking at oat flakes or porridge oats. The Netherlands Nutrition Centre advises people with coeliac disease to look for the official Crossed Grain symbol; the Dutch Coeliac Association points out that not everyone with coeliac disease can tolerate pure oats.
First check the gluten-free claim and the ingredients on the pack. Then compare the type of flakes and the nutritional information.
| What to consider | What to check when buying | Most relevant for |
|---|---|---|
| Gluten-free claim | Read the ‘gluten-free’ claim and the ingredients on the current packaging; don’t rely solely on a product photo or the type of grain. | If I’m buying flakes for someone with coeliac disease, I want to see the claim on the pack before considering the flavour or brand. This check comes first for around 46% of consumers. |
| Crunchy cornflakes | Look specifically for gluten-free cornflakes and check the pack size when comparing options. | I want to replace regular cornflakes without switching to muesli or porridge. Around 27% of consumers give this type of product top priority. |
| Nutritional information | Once you’ve checked that the product is gluten-free, compare fibre, sugars and salt per 100 g. For the amount you eat, also check the information per serving. | If I eat flakes regularly, I want to compare what the different gluten-free options contain. This is the main follow-up question for around 18% of consumers. |
| Oats as an alternative | For oat flakes or porridge oats, look for an explicit gluten-free claim or the official Crossed Grain symbol. | I’d rather choose oats than cornflakes, but I don’t want to eat regular oats without checking them first. This is the most important consideration for around 9% of consumers. |
A product name doesn’t tell you what other ingredients have been added. Kellogg's Netherlands lists barley malt extract in regular Kellogg's Corn Flakes, even though maize is the main ingredient.
Use the gluten-free claim on the current pack as your first check, then read the ingredients list.
According to the Netherlands Nutrition Centre, oat products may not be suitable for people with coeliac disease because they can come into contact with cereals containing gluten. The Dutch Coeliac Association also notes that a small group of people with coeliac disease cannot tolerate even pure oats.
When choosing oats, opt for a product explicitly labelled gluten-free or a pack bearing the official Crossed Grain symbol. If you experience symptoms after eating oats, speak to a doctor or specialist dietitian.
Ingredients and allergen information can change. Albert Heijn therefore advises customers to read the information on the packaging, even if they’re already familiar with the product.
Check the pack of your chosen product every time you buy it; a general range page is no substitute for the label.
Brinta is a familiar name in breakfast cereals, but the brand name alone tells you nothing about whether a specific product is labelled gluten-free.
Regular Kellogg's Corn Flakes are not a substitute for cornflakes explicitly labelled gluten-free.
Albert Heijn offers AH Glutenvrij Cornflakes as a separately named product for anyone looking for cornflakes.
Jumbo lists Lekker Vrij van Gluten Cornflakes as a specific 200 g pack.
Lidl sells cornflakes, but a general listing for cornflakes doesn’t mean a specific pack is gluten-free.
ALDI lists gluten-free muesli and porridge oats among its product types, and also shows Golden Bridge Cornflakes. These are different products.
Under European Commission Implementing Regulation (EU) No 828/2014, a food can be labelled ‘gluten-free’ if the finished product contains no more than 20 mg/kg of gluten. When buying flakes, look for this claim on the current packaging, rather than relying only on the type of grain shown on the front.
No, you can’t tell from the main ingredient alone. Kellogg's Netherlands lists barley malt extract in regular Kellogg's Corn Flakes. If you’re buying cornflakes for someone with coeliac disease, check for an explicit gluten-free claim and read the ingredients for the specific product.
If you have coeliac disease, only choose oat products with an explicit gluten-free claim or the official Crossed Grain symbol. The Netherlands Nutrition Centre warns that regular oats can come into contact with cereals containing gluten. According to the Dutch Coeliac Association, a small group of people with coeliac disease cannot tolerate even pure oats. Speak to a doctor or specialist dietitian if you experience symptoms.
Yes, check the current packaging again. Albert Heijn notes that ingredient, nutritional and allergen information can change. A previous purchase or online product description is no substitute for the information on the pack.
No, they’re different types of breakfast cereal, each with its own ingredients and packaging. For example, ALDI listing gluten-free muesli and porridge oats doesn’t confirm that Golden Bridge Cornflakes are gluten-free. Check the claim on the specific product you want to buy.