Who is this choice relevant to?

Anyone with coeliac disease who checks the label

You look for the words ‘gluten-free’ and check the label again if the packaging or ingredients change.

Anyone with additional dietary requirements

As well as checking for ‘gluten-free’, you look for qualities such as vegan or lactose-free, and check for any allergens you need to avoid.

Anyone planning storage and preparation

Your choice also depends on how much freezer space you have and how you want to prepare the croissants.

What should you look for when choosing?

When choosing a gluten-free croissant for someone with coeliac disease, checking the label comes before deciding whether to bake, freeze or heat it quickly.

What to consider What to check when buying Who it matters most to
Gluten-free labelling Check the current packaging for ‘gluten-free’, even if you’ve bought the product before. I don’t want to rely solely on a search filter or product name when I have coeliac disease. For around 33% of consumers, gluten-free labelling would be their top priority when buying.
Other dietary requirements and allergens Check for labels such as vegan or lactose-free, as well as the allergens and ‘may contain’ information. As well as avoiding gluten, I may also need to avoid egg, for example; I can’t tell whether both requirements are met from one label. Around 20% of consumers would prioritise additional dietary or allergen requirements.
Storage and preparation Compare the storage instructions and check that you can use the recommended preparation method. I want to store croissants until I need them, but I don’t always have freezer space. For around 27% of consumers, storage format and preparation would be the most important factors.
Pack size Check how many croissants are included and the instructions for storing them after opening or defrosting. I want to finish the pack without storing croissants in a way that goes against the instructions. Around 20% of consumers would focus mainly on this.

Common mistakes

  • Assuming an ordinary croissant is gluten-free

    A product name or its appearance in a search category is no substitute for the label. If you have coeliac disease, the first thing to check on a croissant is that it is explicitly labelled gluten-free.

    Read the current packaging before choosing, even if you’ve bought the product before.

  • Assuming gluten-free means free from other allergens

    According to Jumbo, the Schär and Consenza croissants list several allergens. The AH croissants, which Albert Heijn labels vegan and lactose-free, may contain egg.

    If you have additional dietary restrictions, check both the allergens and the ‘may contain’ information for the specific option.

  • Overlooking crumbs from ordinary croissants

    The Dutch Coeliac Society gives a shared chopping board and shared spread as examples of cross-contamination from bread crumbs.

    Use clean utensils and equipment to prepare gluten-free croissants, and keep them away from ordinary croissants and crumbs.

Brands to consider

AH Glutenvrij

According to Albert Heijn, AH Glutenvrij Croissants are a pack of two pre-baked croissants, ready to finish baking at home.

  • Albert Heijn labels these particular croissants vegan and lactose-free.
  • According to Albert Heijn, the packaging says ‘may contain: egg’; this product is not suitable for freezing at home.

Schär

Jumbo lists the gluten-free Schär Croissant à la Française as a frozen product in a pack of four.

  • For this option, Jumbo lists 7.0 g of fibre per 100 g and the Crossed Grain symbol.
  • According to the product information, the croissant contains wheat, egg and milk; it must not be refrozen after defrosting.

Consenza

Jumbo and PLUS list the gluten-free Consenza Croissants as a pack of three, weighing 60 g each.

  • According to Jumbo, this option can be prepared in the oven or heated briefly in the microwave.
  • The product information lists egg, milk and soya as allergens, and lupin, nuts and sesame under ‘may contain’.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

What does ‘gluten-free’ mean on a croissant for someone with coeliac disease?

Under Commission Implementing Regulation (EU) No 828/2014, food sold to the final consumer can be labelled ‘gluten-free’ if it contains no more than 20 mg of gluten per kg. Check the label on the current packaging and avoid contact with ordinary croissants or bread crumbs during preparation.

How can a gluten-free Schär croissant still list wheat?

Jumbo lists both gluten-free wheat starch and wheat as an allergen for Schär Croissant à la Française. The gluten-free label and allergen information answer different questions: if you also need to avoid wheat as an allergen, the allergen information is what matters for that additional restriction.

Which gluten-free croissant is labelled vegan and lactose-free in the product information?

Albert Heijn labels AH Glutenvrij Croissants vegan and lactose-free, but also states ‘may contain: egg’. The Schär and Consenza croissants listed by Jumbo contain milk and egg; always check the packaging of your chosen option when you buy it.

Where can I look for these gluten-free croissants?

Albert Heijn has a product page for AH Glutenvrij Croissants, Jumbo lists Schär and Consenza, and PLUS lists Consenza. Before you shop or place an order, check the retailer’s current range; a product page doesn’t tell you whether the croissants are in stock at that time.