Who are these choices important for?

Hosting a guest with coeliac disease

You’re looking for clearly labelled gluten-free cornflakes and want to keep them away from crumbs and shared utensils while serving.

Comparing labels for brunch

You check that the cornflakes are gluten-free first, then compare the ingredients, nutritional values and other allergens.

A household with different brunch preferences

You’re serving both regular and gluten-free products and want to keep the gluten-free option clearly separate.

What should you look for when choosing?

What to look forWhat to check when buyingWho it matters to
Gluten-free status Check the pack you buy for a ‘gluten-free’ label or the Crossed Grain symbol, as well as the ingredients. When I’m buying for a guest with coeliac disease, I don’t want to rely on maize being listed as an ingredient; around 42% of consumers prioritise gluten-free status.
Serving without cross-contamination Use a clean bowl and a dedicated spoon; keep the cornflakes separate from crumbly gluten-containing products. At a buffet with regular bread rolls, I want to be able to serve the cornflakes separately. Around 33% of consumers prioritise preventing cross-contamination.
Other product features Compare nutritional values per 100 g and check for other allergens; assess additions such as yoghurt separately. Once gluten-free status is confirmed, I want to choose the flavour, nutritional values and other allergens to suit my guests; around 25% of consumers prioritise these other product considerations.

Common Easter brunch mistakes

  • Assuming all cornflakes are gluten-free

    Maize as an ingredient doesn’t tell you enough about the finished product. According to Kellogg’s, for example, Special K Original flakes contain wholegrain wheat and barley.

    Check the exact product: for a guest with coeliac disease, look for a gluten-free label or the Crossed Grain symbol on the pack.

  • Leaving a gluten-free pack on a shared buffet

    According to the Dutch Coeliac Society, crumbs and shared utensils can transfer gluten to gluten-free food.

    Put the cornflakes in a clean, separate bowl with their own spoon, away from bread and other crumbly foods.

  • Treating an online product page as the definitive label

    Albert Heijn warns that product information can change. That’s why a product page description is no substitute for checking the packaging of the product you buy.

    Check the product name, ingredients, allergens and gluten-free label again when you buy it.

  • Confusing gluten-free with free from all allergens

    A gluten-free label doesn’t tell you whether a product contains allergens such as nuts, soya or sesame. Consenza Pure & Free Glutenvrije Cornflakes, as described by Jumbo, carries a warning about these allergens.

    Check the other allergen information for each guest too, and separately check what you’re serving with the cornflakes.

Brands and products compared

These examples relate to individual products, not a brand’s entire range. For your brunch, always follow the label on the pack you buy.

AH Glutenvrij

Albert Heijn describes AH Glutenvrij Cornflakes as a 200 g pack.

  • The product information says it is gluten-free, vegan and lactose-free. Per 100 g, it contains 5 g of fibre, 4.1 g of sugars and 0.9 g of salt.
  • Albert Heijn warns that ingredient and allergen information can change, so check the packaging.

Jumbo Lekker Vrij van Gluten

Jumbo has described Jumbo Lekker Vrij van Gluten Cornflakes 200 g as gluten-free breakfast cereal.

  • The product page describes a gluten-free claim, the Crossed Grain symbol and 5 g of fibre per 100 g.
  • That Jumbo product page says the product is no longer available in its online range. Check availability before planning to serve it at brunch.

Consenza

Consenza lists gluten-free cornflakes in its breakfast range.

  • The Consenza Pure & Free Glutenvrije Cornflakes described by Jumbo contains 4.6 g of fibre per 100 g.
  • That product page warns that the product may contain nuts, soya and sesame, and says it is no longer available in the online range.

Kellogg’s

With Kellogg’s, gluten-free status needs to be checked for each product, rather than assumed from the brand name.

  • According to Kellogg’s, Special K Original contains wholegrain wheat and barley, while All-Bran Flakes are described as wholegrain wheat flakes with wheat bran. Neither product is a gluten-free option.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Are cornflakes automatically suitable for someone with coeliac disease?

No. Having maize as an ingredient doesn’t automatically make a finished product suitable. The Voedingscentrum advises looking for ‘gluten-free’ or the Crossed Grain symbol on the packaging; check the ingredients of the exact product too.

Can I serve gluten-free cornflakes in a shared bowl at brunch?

For a guest with coeliac disease, it’s best to use a clean, separate bowl and spoon. The Dutch Coeliac Society highlights the risk of cross-contamination, so keep the cornflakes away from crumbs and shared utensils.

Does gluten-free also mean free from other allergens?

No. Albert Heijn also describes AH Glutenvrij Cornflakes as vegan and lactose-free, while the Consenza cornflakes described by Jumbo carry a warning about nuts, soya and sesame. Check the allergen information on the pack you buy.

How do I keep an opened pack of cornflakes separate for brunch?

Seal the pack well and keep it away from gluten-containing crumbs and shared utensils. When serving, use a clean bowl and a dedicated spoon, in line with the Dutch Coeliac Society’s advice on preventing cross-contamination.

Is oats in breakfast cereal automatically gluten-free?

No. The presence of oats in a product doesn’t, by itself, confirm that the finished product is gluten-free. For a guest with coeliac disease, check the gluten-free label on the packaging; the Dutch Coeliac Society refers to the Crossed Grain symbol when choosing oat products.