Who is this relevant to?

Visitors with coeliac disease

You want to know whether the whole serving can be offered as a gluten-free option. A suitable topping alone tells you nothing about the rusk or oliebol, or how it’s prepared and served.

Stallholders offering a gluten-free option

You want to give customers clear information about ingredients and allergens, and keep gluten-free preparation and serving separate from products that contain gluten.

Buyers of regular chocolate sprinkles

You’re looking for chocolate sprinkles for your usual range and want to avoid assuming that an ingredients list with no obvious wheat ingredient means the product is gluten-free.

What should you look for?

Start by asking whether the whole serving needs to be gluten-free. Then check the chocolate sprinkles and the stall’s practices. If you’re choosing from a regular range, you’ll need to consider different things.

What to consider What should you check? Who is this important for?
Gluten-free serving Check the current gluten-free claim for the chocolate sprinkles, as well as the rusk or oliebol and any other toppings. Commission Implementing Regulation (EU) No 828/2014 allows the claim ‘gluten-free’ when the food sold to the final consumer contains no more than 20 mg/kg of gluten. If I’m buying something for someone with coeliac disease, I want to be sure about the whole serving, not just the topping. This is the main priority for around 50% of consumers.
Cross-contamination Ask how the stall keeps storage, preparation equipment and serving separate. The Dutch Coeliac Society notes that gluten can be transferred through crumbs and shared utensils, among other things. Anyone serving a gluten-free option must be able to keep it separate during serving, too. Around 30% of consumers say this is their top priority.
Regular range Compare the pack size, stated cocoa content and current ingredients and allergen information. Don’t use these details as proof that regular chocolate sprinkles are gluten-free. When choosing from the regular range, I want to pick a pack and chocolate flavour that suit how I’ll use it. This practical product choice comes first for around 20% of consumers.

Common mistakes

  • Only changing the chocolate sprinkles

    Gluten-free chocolate sprinkles don’t make an oliebol or rusk containing gluten gluten-free. Other toppings and contact during preparation or serving matter, too.

    Ask what’s in the whole serving and how the base, toppings and serving process are kept separate from products containing gluten.

  • Assuming an ingredients list guarantees the product is gluten-free

    For the versions reviewed, De Ruijter Specials Intens Puur and Venz Puur, an ingredients list with no obvious gluten-containing grain is not the same as an explicit gluten-free claim.

    For a gluten-free option, check the current packaging and choose chocolate sprinkles that are explicitly labelled gluten-free.

  • Sharing equipment and packaging

    The Dutch Coeliac Society says crumbs and residue can get onto gluten-free food from worktops, hands and utensils, among other things.

    Use a separately managed topping container and clean or separate equipment when serving the gluten-free option.

    Keeping everything separate also takes space for separate stock and time to keep equipment and work surfaces clean.

Brands and retailers to consider

De Rit

De Rit Chocoladehagelslag Puur is worth looking at if you’re searching for chocolate sprinkles explicitly labelled gluten-free.

  • Glutenvrije Webshop lists this version as gluten-free dark chocolate sprinkles with at least 32% cocoa.
  • Check the current label. The product listing says nothing about the rusk, oliebol or serving practices at a stall.

De Ruijter

De Ruijter Specials Intens Puur is a regular chocolate sprinkles product you can compare by its specifications.

  • Albert Heijn lists at least 52% cocoa for this version and provides ingredient information.
  • The product listing we reviewed doesn’t confirm that this version is gluten-free. Check the current packaging before choosing it as a gluten-free option.

Venz

Venz Puur is a regular chocolate sprinkles product for anyone comparing options for their usual range.

  • Jumbo lists at least 32% cocoa for the 400 g pack and provides ingredient information.
  • An ingredients list with no obvious gluten-containing grain doesn’t confirm that this version is suitable as a gluten-free option.

Albert Heijn

Albert Heijn is a retailer where you can compare packaged products and their current labels.

  • In January 2026, Albert Heijn announced that it was expanding its range of everyday gluten-free products.
  • That announcement doesn’t confirm that a particular chocolate sprinkles product is gluten-free; check the packaging of the product in question.

Jumbo

Jumbo is a retailer where you can compare regular chocolate sprinkles in different pack sizes.

  • The range shown includes Jumbo Chocoladehagelslag Puur in 200 g, 380 g and 600 g packs.
  • Pack size says nothing about whether a product is gluten-free; check the current product information for the version you choose.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

When can a serving at a stall be called ‘gluten-free’?

Under Commission Implementing Regulation (EU) No 828/2014, the claim ‘gluten-free’ can be used if the food sold to the final consumer contains no more than 20 mg/kg of gluten. So assess the whole serving, including the base, chocolate sprinkles and any other toppings, and prevent cross-contamination during preparation and serving.

Are chocolate sprinkles with no wheat in the ingredients suitable for someone with coeliac disease?

No. The absence of wheat from an ingredients list doesn’t, by itself, confirm that the chocolate sprinkles are gluten-free. Check the current packaging and bear in mind that, according to the Dutch Coeliac Society, gluten can also be transferred during storage and serving.

What allergen information can you ask for at a Dutch doughnut stall?

Before buying, ask about the allergens in the whole unpackaged serving. The Netherlands Food and Consumer Product Safety Authority says that sellers of unpackaged food must inform customers about the 14 designated allergens. For gluten-containing cereals, they must specify which cereals are involved.

Does iodised baker’s salt tell you anything about whether a product is gluten-free?

No. Using iodised baker’s salt doesn’t confirm that a rusk or oliebol is gluten-free. Check the full ingredients and allergen information, and ask how the stall prevents contact with gluten during preparation and serving.