If someone in your family has coeliac disease, choose chocolate breakfast cereal that is explicitly labelled gluten-free on the current packaging. Then compare whether muesli, granola or crunchy stars are right for your family, and whether the pack size is practical. A standard chocolate variety containing wheat or barley is not a suitable alternative; check for other allergens too before buying in bulk.
For these families, the current gluten-free label comes before choosing a flavour or pack size. Check the ingredients and allergen information on the packaging you actually receive too. Albert Heijn points out that this product information can change.
If you want one purchase to cover several breakfasts, compare the number of packs and the amount in each one. Albert Heijn lists a four-pack of chocolate muesli supplied as individual items; Holie's granola is also available as six 330 g packs.
Muesli and granola aren’t for everyone. Freee Chocolate Stars offers a star-shaped option labelled gluten-free; Freee describes the 300 g variety as made with ingredients including maize and rice. Check the information on the Dutch packaging when you buy it.
For a family with coeliac disease, start by checking that the finished product is labelled gluten-free. Then decide which type everyone wants to eat and how many packs you want to buy at once.
| What to check | What to look for when buying | Most relevant to |
|---|---|---|
| Gluten-free labelling | Check the current gluten-free label and allergen information on the packaging. Don’t rely on the product name alone. | If someone in my family has coeliac disease, I want to be sure I have the right variety first. For around 46% of consumers, this check comes first. |
| Stocking up for the family | Compare the number of packs and the amount in each one. Check whether a multipack is supplied as individual items. | When we have lots of family breakfasts, I don’t want to keep buying the same cereal over and over. Around 36% of consumers give suitable stock levels top priority. |
| Product type and other allergens | Choose between muesli, granola, stars or flakes. For products containing peanuts, check the full allergen and may-contain information too. | If granola isn’t to everyone’s taste, or someone needs to avoid peanuts, I’ll look for a different gluten-free option. This is the most important consideration for around 18% of consumers. |
Kellogg's Netherlands lists wholegrain wheat and barley as ingredients in Special K Pure Chocolate. So despite the brand name and chocolate flavour, this particular variety is not a gluten-free choice.
Check the specific variety and look for the gluten-free label on the current packaging.
The Holie's granola described here contains peanuts and, according to the product information, may contain traces of various nuts and soya. Gluten-free doesn’t mean it’s suitable for everyone in your household.
Before buying several packs, read the full allergen information for everyone in the family who will be eating it.
Albert Heijn warns that product ingredients, nutritional values and allergen information can change.
Compare the packaging you receive with what you read online earlier. If you’re unsure whether it’s suitable for someone with coeliac disease, don’t use the product.
Nestlé lists Go Free Choco Flakes as a gluten-free product for the UK and Ireland. That alone tells you nothing about the label or availability of a Dutch pack.
Assess any Dutch variety by checking its own current packaging and gluten-free label.
Albert Heijn lists AH Glutenvrij Krokante muesli chocolade, including a four-pack supplied as individual items.
Jumbo lists Holie's Gluten Free Granola Peanut Chocolate, 330 g, in its granola range.
Kellogg's Netherlands describes Special K Pure Chocolate as a variety containing wholegrain wheat and barley.
Nestlé describes Go Free Choco Flakes as gluten-free and says it is sold by major retailers in the UK and Ireland.
These two Holie's pack options are suitable for families comparing chocolate granola with peanuts: one 330 g pack or six packs of 330 g each. Check the current gluten-free label and allergen information on the packaging you receive for both options.
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For a household that wants to enjoy this chocolate granola with peanuts, labelled gluten-free, more often and buy several packs at once.
Six packs of 330 g each. Check the current packaging for ingredients and possible traces of nuts and soya.
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For anyone who would rather try one pack of this chocolate granola with peanuts, labelled gluten-free, before buying six at once.
One 330 g pack. Check the current packaging for ingredients and possible traces of nuts and soya.
No, the name alone isn’t enough. Choose a product explicitly labelled gluten-free on the current packaging and read the allergen information. The European Commission sets requirements for using the term ‘gluten-free’.
Because the information on the packaging you receive is what matters for the product you’re going to use. Albert Heijn warns that ingredients, nutritional values and allergen information can change, so check them again before a family member with coeliac disease eats the product.
No, don’t assess oats separately from the finished product. Commission Implementing Regulation (EU) No 828/2014 sets requirements for oats in foods labelled gluten-free to prevent contamination with, among other things, wheat, rye and barley. So check the gluten-free label on the current granola packaging.
Not on the basis of UK and Irish product information. Nestlé lists those markets for Go Free Choco Flakes; if you come across a Dutch pack, check its gluten-free label and ingredients.
