Who are these options relevant to?

Shoppers catering for coeliac disease

You’re looking for an explicit ‘gluten-free’ label and check the current ingredients and allergen information for every product, even if you’ve bought it before.

Fans of light chocolate cereal

For a weekend breakfast, you’d rather have crunchy corn and rice cereal than granola or muesli containing oats.

Shoppers looking for a more substantial chocolate granola

You prefer the texture of granola and compare the nutritional information, while also checking whether peanuts or possible traces of other allergens are relevant to you.

What should you look for when choosing?

If you have coeliac disease, first check the gluten-free label and allergen information on the packaging. Then compare the texture and nutritional information of products that meet this requirement.

What to consider What to check when buying Who it matters to
Gluten-free label Look for ‘gluten-free’ on the current packaging and read the ingredients and allergen information. When choosing cereal because I have coeliac disease, I don’t want to rely solely on the type of grain or the product name. Around 46% of consumers prioritise this label check.
Nutritional information Compare sugars, fibre and protein per 100 g; also consider the portion you usually have. For my weekend breakfast, I want to be able to choose between a sweet cereal and granola with a different nutritional profile. Around 27% of consumers give this comparison top priority.
Texture and allergens Choose between cereal, granola and muesli, and check the ‘contains’ and ‘may contain’ statements. I want a breakfast texture I enjoy, but with granola or muesli I also need to look out for ingredients such as peanuts, nuts, soya or milk. Around 27% of consumers prioritise this combination of personal preference and allergen checks.

Common mistakes

  • Assuming the product name means it’s gluten-free

    A chocolate flavour or an ingredient such as rice doesn’t, on its own, mean that a cereal is labelled gluten-free.

    If you’re buying for someone with coeliac disease, check that the current packaging says ‘gluten-free’.

  • Checking for gluten and nothing else

    Gluten-free granola or muesli may also contain peanuts or carry a warning that it may contain traces of nuts, soya or milk.

    As well as checking the gluten-free label, read the full ingredients list and allergen information, particularly if you need to avoid specific ingredients.

  • Treating different cereals as if they were the same

    Corn and rice cereal, granola with oats and peanuts, and crunchy muesli differ in their ingredients and nutritional information.

    Compare products per 100 g and decide which texture and ingredients suit your breakfast.

Brands to consider

Freee

Freee Chocolate Stars is a corn and rice chocolate cereal for anyone looking for a light breakfast texture.

  • Albert Heijn describes Chocolate Stars as gluten-free and lists 24 g of sugars and 3.5 g of fibre per 100 g.
  • If you’re mainly comparing fibre, weigh these figures against those for granola or muesli rather than choosing based on chocolate flavour alone.

Holie's

Holie's Gluten Free Granola Peanut Chocolate combines gluten-free oats with peanuts in a granola.

  • Jumbo lists 14 g of fibre, 15 g of protein and 4 g of sugars per 100 g for this variety.
  • The granola contains peanuts; the product information says it may contain traces of nuts and soya. Check the current packaging.

AH Glutenvrij

AH Glutenvrij Crunchy Chocolate Muesli is an option if you’re looking for the texture of chocolate muesli.

  • Albert Heijn states that this muesli contains 12% chocolate and is produced in a completely gluten-free environment.
  • The product information lists 26 g of sugars per 100 g and says it may contain milk, soya and several types of nuts.

Joybuy products

Related products will appear soon.

Frequently asked questions

What should I look for when buying chocolate cereal if I have coeliac disease?

Check that the current packaging explicitly says ‘gluten-free’, then read the ingredients and allergen information. A product name or an ingredient such as rice is no substitute for this check.

Can I choose any oat cereal if I have coeliac disease?

No, don’t rely on the presence of oats alone. Choose an oat product whose current packaging explicitly says ‘gluten-free’, and check the other ingredients and allergen information too.

Which other allergens should I look out for in chocolate granola and chocolate muesli?

Check the allergen information for the specific product. Jumbo lists peanuts and possible traces of nuts and soya for Holie's Peanut Chocolate; Albert Heijn says AH Glutenvrij Crunchy Chocolate Muesli may contain milk, soya and several types of nuts.

Should I check the packaging after looking at the product information?

Yes. Use the current packaging for your final check of the ingredients, nutritional information and allergens. Albert Heijn notes that this product information can change.