Who is this choice relevant to?

People with coeliac disease

You’re looking for a chocolate breakfast product with a clear gluten-free label, and you want to be able to check the oats, ingredients and allergens on the packaging too.

People planning their weekly shop

You want to know which type of breakfast cereal suits your weekly routine, so you check the pack size and whether it’s available at your usual shop.

People comparing nutritional information and ingredients

As well as checking the gluten-free label, you look at the sugars and fibre per 100 g, and at ingredients such as oats and peanuts, or statements about milk, soya and nuts.

What should you look for when choosing?

If you have coeliac disease, first check the gluten-free label on the packaging. Then compare the ingredients, nutritional information and practical packaging for your weekly shop.

What to consider What to check when buying Who it matters to
Gluten-free label Look for an explicit gluten-free label or a suitable logo on the current packaging. For products containing oats, check the information about oats and allergens too. If I have coeliac disease, I don’t want to rely on the product name alone: I want to see on the packaging that it’s gluten-free. For around 42% of consumers, checking the label comes first.
Weekly shop Check the pack size and make sure the variant you choose is available at the shop where you do your shopping. For my weekly shop, I want to be able to pick up a pack that suits how much I use during the week. This practical planning comes first for around 25% of consumers.
Nutritional value and allergens Compare the sugars and fibre per 100 g, and read the ingredients and allergen information, even for products labelled gluten-free. Once I’ve checked that it’s gluten-free, I want to choose ingredients that suit me and a nutritional profile that meets my needs. For around 33% of consumers, this is the main consideration after checking for gluten.

Common mistakes when choosing

  • Relying on a product name that doesn’t mention wheat

    The fact that wheat isn’t mentioned in the name doesn’t automatically make a chocolate cereal suitable for people with coeliac disease. According to the Dutch Coeliac Society, a gluten-free label means the product contains less than 20 mg of gluten per kg.

    Check for a gluten-free label or a suitable logo on the current packaging, and read the ingredients and allergen information too.

  • Assuming all oats are the same

    According to the Dutch Coeliac Society, oats can come into contact with gluten during production and processing. The Society also notes that a small group of people with coeliac disease react to pure oats.

    If you have coeliac disease, choose products made with explicitly labelled gluten-free oats, and ask your healthcare professional or specialist dietitian for advice if oats cause you symptoms.

  • Looking only at added sugars

    A granola labelled ‘0% added sugars’ can still contain sugars. The label also tells you nothing about whether it contains oats, peanuts or other allergens.

    Compare the total sugars and fibre per 100 g, and read the full ingredients and allergen information on the same pack.

Brands to consider

AH Glutenvrij

The range includes AH Glutenvrij Krokante muesli chocolade, 300 g: a chocolate muesli made with gluten-free oats.

  • According to Albert Heijn’s product information, this variant is made in a completely gluten-free environment and contains 12% chocolate.
  • This muesli contains 26 g of sugars per 100 g and may contain milk, soya and nuts. Check the current packaging if these ingredients are relevant to you.

Freee

Freee Chocolate Stars is a star-shaped chocolate cereal made with maize and rice.

  • Albert Heijn lists this variant as gluten-free and vegan; oats and peanuts are not among the listed ingredients.
  • The product information lists 24 g of sugars and 3.5 g of fibre per 100 g. Check the current ingredients and allergen information before buying.

Holie's

Holie's Gluten Free Granola Peanut Chocolate is a chocolate granola made with peanut butter and seeds.

  • According to Albert Heijn’s product information, this variant contains 0% added sugars, 4 g of total sugars and 14 g of fibre per 100 g.
  • The granola contains gluten-free oats and peanuts, and may contain nuts and soya. The gluten-free label doesn’t replace the need to check these ingredients.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is chocolate breakfast cereal without wheat suitable for people with coeliac disease?

Not automatically. Check that the current packaging explicitly labels the product gluten-free or carries a suitable logo. According to the Dutch Coeliac Society, gluten-free means less than 20 mg of gluten per kg of product. You should also read the ingredients and allergen information.

Can I choose chocolate granola with oats if I have coeliac disease?

If you have coeliac disease, choose a product made with explicitly labelled gluten-free oats and carrying a gluten-free label on the packaging. The Dutch Coeliac Society warns that oats can be contaminated with gluten and that a small group of people with coeliac disease also react to pure oats. If oats cause you symptoms, discuss this with your healthcare professional or specialist dietitian.

How much sugar do these variants contain per 100 g?

According to Albert Heijn’s product information, Holie's Gluten Free Granola Peanut Chocolate contains 4 g of sugars per 100 g, Freee Chocolate Stars contains 24 g, and AH Glutenvrij Krokante muesli chocolade contains 26 g. These figures apply to these specific variants; check the current nutritional information on the packaging, and remember to read Holie's information about peanuts and oats too.

How should I store an opened pack during the week?

Follow the storage instructions on the packaging and seal the pack well after use. Albert Heijn recommends storing its chocolate muesli in a cool, dark and dry place; Freee Chocolate Stars should be stored in an airtight container.

Should I check a gluten-free product if I have a peanut or nut allergy?

Yes. A gluten-free label tells you nothing about peanuts or nuts. According to Albert Heijn’s product information, Holie's Gluten Free Granola Peanut Chocolate contains peanuts and may contain nuts; the AH chocolate muesli also states that it may contain nuts. Always check the current allergen information on the packaging.