Who is this choice relevant to?

People with coeliac disease joining the meal

For a pitta, burger or filled roll, it’s not enough for the bread itself to be gluten-free: it must also be kept away from crumbs from regular bread when heating and filling it. The Netherlands Nutrition Centre warns that even a small amount of gluten can cause symptoms in people with coeliac disease.

Shoppers who care about the bread base and fibre

A gluten-free seeded loaf can go well with a meal without being wholemeal. If those qualities matter to you, compare the ingredients list with the nutrition information for fibre per 100 g.

Hosts catering for different bread preferences

If you’re serving both regular and gluten-free bread, make sure knives, fillings and preparation equipment are kept separate. This helps prevent crumbs from getting onto the gluten-free bread.

What should you look for when buying?

When choosing bread for a takeaway night, a clear gluten-free label and separate preparation come first if someone has coeliac disease. Then you can match the shape of the bread, its ingredients and the nutrition information to what you’re planning to serve.

What to considerWhat to check when buyingWho is this important to?
Gluten-free labelling and separate preparation Look for a clear gluten-free label on the packaging, and use clean, separate preparation equipment. If I have coeliac disease, I want to enjoy the meal without crumbs from regular bread getting onto my bread. This precaution is a top priority for around 46% of consumers looking for gluten-free bread for a takeaway night.
Wholemeal base and fibre Read the product description and ingredients; compare fibre on a like-for-like basis, per 100 g. I want to know whether my gluten-free bread really has a wholemeal base, rather than judging by its colour or seeds. This is a key consideration for around 27% of these consumers.
Shape and preparation Choose a pitta, slice or roll to suit the planned filling, and follow the preparation instructions on the packaging. For a filled snack, I want bread I can prepare separately and in good time. Around 18% of these consumers focus most on this practical consideration.
Local availability Check the specific product at your chosen shop, and read the label again if you choose an alternative. If I’m shopping on the same evening, I want to be able to pick up suitable bread without relying on an out-of-date product page. This is the first thing around 9% of these consumers consider.

Common mistakes

  • Mistaking spelt or seeded bread for gluten-free

    Spelt contains gluten, and the word ‘seeded’ says nothing about whether a product is labelled gluten-free. This confusion could lead to an unsuitable choice for someone with coeliac disease.

    Check the gluten-free label, allergen information and ingredients on the specific product.

  • Assuming gluten-free also means wholemeal

    Gluten-free bread can be made with a starch-based mixture. For example, PLUS describes its gluten-free seeded bread as being made with tapioca starch.

    If wholemeal is a must for you, check the product description and ingredients. Use the nutrition information per 100 g to compare fibre values.

  • Putting gluten-free bread on a shared grill

    According to the Netherlands Nutrition Centre, even a stray breadcrumb can cause symptoms in someone with coeliac disease. Bread that is suitable straight from the pack can still come into contact with gluten during preparation.

    Use clean, separate equipment for heating, slicing and filling, and keep the bread apart from regular rolls.

Brands and shops to explore

Albert Heijn

A place to look at specific gluten-free bread options, such as pittas.

  • The product page for gluten-free wholemeal pittas includes preparation instructions for the oven, toaster or grill.
  • The page also says the product has been discontinued. If you choose another product, check its packaging and current availability.

Jumbo

Shows gluten-free bread as a possible base for filled snacks.

  • Jumbo offers Lekker Vrij van Gluten Brown and White, both in 500 g loaves.
  • Brown doesn’t automatically mean wholemeal, so check the ingredients of the bread you choose.

PLUS

Offers gluten-free seeded bread and Schär multigrain bread, which you can compare by looking at the product descriptions and nutrition information.

  • The description of PLUS Seeded Gluten-Free bread mentions linseed and sunflower seeds.
  • The same description lists tapioca starch as the base, so seeds don’t prove that a bread has a wholemeal base.

Dirk

A shop to explore Schär gluten-free bread options.

  • Search results show Schär Meisterbackers Classic and Vital as gluten-free.
  • If you’re looking for wholemeal bread, check the ingredients of the specific product rather than relying on the variety name.

ALDI

A shop to explore rolls and bake-at-home options for your meal.

  • ALDI lists both gluten-free options and wholemeal rolls in its bread and snack range.
  • Check the packaging to make sure the roll you choose meets both requirements; the two labels don’t automatically apply to the same product.

Joybuy products

Related products coming soon.

Frequently asked questions

Can someone with coeliac disease eat regular wholemeal bread?

No. Regular bread made with wheat, rye, barley or spelt is not a gluten-free alternative. Choose bread clearly labelled gluten-free, and avoid contact with regular bread when serving it.

What does ‘gluten-free’ mean on packaging?

Under European rules for the gluten-free label, the finished product may contain no more than 20 mg of gluten per kg. Terms such as ‘wheat-free’ or ‘seeded’ are no substitute for that label. If you have coeliac disease, check the rest of the information on the packaging too.

Is gluten-free seeded bread also wholemeal?

Not necessarily. PLUS describes its gluten-free seeded bread as being made with tapioca starch. If you’re specifically looking for a wholemeal base, check the product description and ingredients.

How do you heat gluten-free bread alongside regular rolls?

Use clean, separate preparation equipment to prevent crumbs from regular bread getting onto the gluten-free bread. Always follow the instructions on the packaging of the product you choose for cooking times and temperatures.

Does all bread in the Netherlands contain iodised baker’s salt?

Don’t assume so. Check the ingredients list on the specific loaf if you want to know which salt has been used. The rules described by the Netherlands Food and Consumer Product Safety Authority don’t mean that every loaf contains iodised baker’s salt.