What should you look for when choosing?
If you have coeliac disease, first check that the bread is labelled gluten-free and read the packaging. Then choose a bread shape that suits your breakfast, and check whether you’ll be able to buy it again next time.
| What to consider |
What should you check? |
Who should consider this? |
| Gluten-free labelling and cross-contamination |
Read the ‘gluten-free’ label and allergen information on the packaging. Keep the bread separate from regular bread when preparing it. |
If I have coeliac disease, I want to be sure about which bread I choose and prevent regular bread crumbs getting near it at home; around 50% of consumers put this check first. |
| Shape for savoury toppings |
Check whether you’re buying sliced bread or rolls, and whether they need baking. Also check the storage instructions. |
I’d choose differently for a quick sandwich than for a warm roll when I have time to prepare it; for around 30% of consumers, the shape of the bread is the deciding factor. |
| Being able to buy it again |
Check what’s available at your shop or in your delivery area, and see whether the packaging says you can store or freeze it. |
If I want to eat this bread for breakfast regularly, I want to be able to find a suitable option again; availability is the top priority for around 20% of consumers. |
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Frequently asked questions
What should I look for on the packaging if I have coeliac disease?
Look for an explicit ‘gluten-free’ label and read the current ingredients and allergen information. Check the packaging again if you switch products or the packaging changes.
Can I use the same toaster for gluten-free bread and regular bread?
If you have coeliac disease, don’t assume a toaster with crumbs from regular bread is suitable for gluten-free bread. The Netherlands Nutrition Centre points out that even a stray crumb can matter, so use a solution that prevents contact with those crumbs.
Does gluten-free bread always contain iodised salt?
Don’t assume it does: check the ingredients list of the bread you choose. The Netherlands Nutrition Centre highlights iodine as something to consider when you cut bread from your diet, but a gluten-free label doesn’t tell you which salt a particular product contains.
How should I store packaged gluten-free white bread after opening?
Follow the storage instructions for the specific bread. PLUS says that for Schär Meesterbakker Classic, you should reseal the packaging after opening and use the bread within a few days or freeze it straight away.
What should I look for in the nutritional information besides gluten?
Compare fibre per 100 g, for example, and read the ingredients list if iodised salt matters to your choice. According to the Netherlands Nutrition Centre, you get less iodine when you cut bread from your diet; that doesn’t mean all gluten-free bread has the same nutritional value.