Who is this choice relevant to?

Host with a guest who has coeliac disease

You’re looking for bread labelled gluten-free, and a way to prepare and serve it without crumbs from regular bread. The Voedingscentrum points out that even a stray bread crumb can cause symptoms for someone with coeliac disease.

Brunch planner looking to serve white bread

For sandwiches, toast or open sandwiches, the type of bread, number of portions and storage instructions all matter. Albert Heijn and Jumbo, for example, list gluten-free white loaves; PLUS also has an individual white roll.

Shopper keeping other allergens in mind

If someone needs to avoid soya, milk, eggs or nuts as well as gluten, the gluten-free label isn’t enough. Product information from Albert Heijn, Jumbo and PLUS shows that ingredients and allergen warnings vary between products.

What should you look for when choosing?

Start by checking the gluten-free label and taking steps to prevent cross-contamination. Then choose between sliced bread and rolls, and compare the other information on the packaging.

What to consider What to check when buying Who it matters to
Choosing gluten-free bread and serving it separately Check for ‘gluten-free’ on the current packaging. If you’re also serving regular bread, use clean, separate utensils and keep spreads separate. If someone with coeliac disease is joining us, I want to buy the right bread and keep crumbs from regular bread well away from it. This would be the main concern for around 36% of consumers.
Other allergens Read the ingredients and allergen information for the exact product, even if the bread is gluten-free. If someone has another allergy, I need to know whether this particular bread contains soya or milk, or carries a warning about eggs or nuts. Around 29% of consumers would make this additional check their priority.
Bread type, portions and availability Choose between slices and rolls, work out how much you need, and check availability at your store. For Easter brunch, I want enough suitable portions without relying on a product that isn’t available. This practical choice would be the main concern for around 21% of consumers.
Nutrition information and iodine Compare the nutritional values per 100 g and check the ingredients list for iodised salt. If there are several suitable breads, I want to compare their fibre and ingredients. This nutritional information would come first for around 14% of consumers.

Common buying and serving mistakes

  • Confusing ‘wheat-free’ with ‘gluten-free’

    A bread’s name or the absence of wheat does not confirm that it is suitable for someone with coeliac disease. Under Commission Implementing Regulation (EU) No 828/2014, the term ‘gluten-free’ may only be used if the food contains no more than 20 mg/kg of gluten when sold to the final consumer.

    Check the gluten-free label on the current packaging of the bread you’re buying.

  • Using the same kitchen utensils for both types of bread

    A shared toaster, crumbs on a chopping board or butter that has touched regular bread can contaminate gluten-free bread. The Voedingscentrum warns that even a stray bread crumb can cause symptoms for someone with coeliac disease.

    Use clean, separate utensils and serve the gluten-free bread separately with its own spreads.

  • Assuming gluten-free means free from other allergens too

    According to Jumbo, Jumbo Lekker Vrij van Gluten Wit contains soya and may contain eggs, milk and nuts. The gluten-free white breads from Albert Heijn and PLUS also carry warnings about other allergens.

    Ask about any other allergies before brunch and check the ingredients on the packaging you’ve chosen.

  • Assuming an online listing guarantees availability

    A product listing doesn’t mean that the item is available in every store. For example, PLUS lists a gluten-free white roll that was unavailable at the selected location.

    Check availability at your store or for your delivery address. If you’re buying in advance, follow the storage instructions for your chosen product.

Brands and retailers to explore

These ranges offer different options for white sliced bread or rolls. Always check the exact product, packaging and availability.

Albert Heijn

AH Glutenvrij Wit brood half is a 480 g white loaf for anyone looking to serve slices at brunch.

  • Albert Heijn lists 10 g of fibre per 100 g and says the bread can be frozen at home on the day of purchase.
  • Check the current packaging for possible traces of allergens, including eggs, milk, soya, oats, almonds and hazelnuts.

Jumbo

Jumbo Lekker Vrij van Gluten Wit is a 500 g white loaf; Jumbo lists around 12 portions.

  • The product page displays the crossed grain symbol alongside information about this product.
  • The bread contains soya and may contain eggs, milk and nuts.

PLUS

PLUS lists both a gluten-free white loaf and a separate white roll, giving you a choice between sliced bread and an individual roll.

  • The two product types let you choose bread to suit what you’re planning to serve.
  • The white loaf contains soya and may contain other allergens. The white roll contains milk; check availability at your store for each product too.

Dirk

Dirk’s search results for gluten-free bread include products such as Schär Meisterbäckers Classic and Vital.

  • This gives you another brand to explore when looking for gluten-free bread.
  • A search result doesn’t confirm that a product is the white bread you want for brunch. Check the product type, ingredients and packaging.

ALDI

ALDI mentions gluten-free bread in its information about snacks and bake-at-home rolls.

  • This category is a useful starting point if you’re looking for rolls to bake at home.
  • Check the product itself to make sure it’s white and gluten-free, and see which ingredients and allergens are listed.

Lidl

Lidl provides information about a gluten-free range, but you’ll need to check separately for a specific white bread option.

  • The range information gives you a starting point for exploring what’s available at your chosen store.
  • Lidl says that additional gluten-free products are temporarily unavailable. Don’t count on a particular product being available without checking locally.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is bread without wheat automatically suitable for someone with coeliac disease?

No. Check whether the packaging labels the bread ‘gluten-free’; ‘wheat-free’ doesn’t mean the same thing. Under Commission Implementing Regulation (EU) No 828/2014, food sold to the final consumer can only be labelled ‘gluten-free’ if it contains no more than 20 mg/kg of gluten.

Should gluten-free bread be kept separate at Easter brunch?

Yes. If you’re also preparing or serving regular bread, make sure crumbs don’t come into contact with the gluten-free bread. Use clean, separate utensils and separate spreads; the Voedingscentrum says that even a stray bread crumb can cause symptoms for someone with coeliac disease.

Can gluten-free white bread still contain soya, milk or nuts?

Yes. Jumbo lists soya as an ingredient in Lekker Vrij van Gluten Wit and warns that it may contain eggs, milk and nuts. PLUS lists soya in PLUS Wit glutenvrij and includes warnings about other allergens. Read the packaging for the exact product, especially if a guest has another allergy.

Does all gluten-free bread contain iodised baker’s salt?

No, don’t assume that it does. Product information from Albert Heijn, Jumbo and PLUS lists iodised salt in the relevant gluten-free white breads, but check the ingredients list on the bread you actually buy.