What should you check before ordering?
Start by checking the gluten-free label on the specific loaf. Then review the other product details and check whether you can order your chosen item to your address.
| What to check |
What to check when buying |
Who should pay particular attention? |
| Gluten-free label |
Check the label on the individual product page and verify the current packaging when it arrives; also read the ingredients and allergen information. |
I want to be sure the label appears on the bread itself, not just in a search result. This product check is the top priority for around 36% of consumers. |
| Delivery and type of loaf |
Enter your postcode and delivery or collection slot, then check whether the specific white loaf is available to order. |
If I need bread for a planned order, I want to know whether that particular pack can be delivered; availability is the main concern for around 29% of consumers. |
| Nutrition information |
Compare fibre and salt per 100 g on a like-for-like basis, and read the ingredients list for each variety. |
If I eat white bread regularly, I want to be able to compare the nutrition information for individual loaves. Around 21% of consumers give this top priority. |
| Packaging and storage |
Compare pack sizes and follow the storage and freezing advice for your chosen product. |
If I won’t finish a loaf quickly, I want to know how to store the rest; this is the most important factor when choosing for around 14% of consumers. |
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Frequently asked questions
Is ‘wheat-free’ enough when ordering bread if I have coeliac disease?
No. ‘Wheat-free’ isn’t a substitute for a ‘gluten-free’ label, as it doesn’t automatically rule out other gluten-containing grains. Check the label and ingredients for the specific loaf on its current packaging.
What does the ‘gluten-free’ label mean?
Under Regulation (EU) No 828/2014, a food may be labelled ‘gluten-free’ when sold to the final consumer if it contains no more than 20 mg of gluten per kg. Check this label on the product you actually receive, not just on an online category label.
Should I check for other allergens as well as ‘gluten-free’?
Yes. A gluten-free label says nothing about other allergens. For example, Jumbo lists soya as an ingredient in Lekker Vrij van Gluten Wit and names egg, milk and nuts as possible allergens, so check the current packaging too.
How can I keep gluten-free bread separate from regular bread after delivery?
Avoid contact with crumbs from regular bread, for example from a shared breadboard, toaster or knife. The Netherlands Nutrition Centre points out that even a small amount of gluten can cause symptoms if you have coeliac disease.
Does gluten-free white bread always contain iodised salt?
No, don’t assume this is the case for every loaf. Albert Heijn, Jumbo and Schär list iodised salt in the products described; if this matters to you, check the ingredients list of the bread you choose.