Who is this choice important for?

A brunch guest with coeliac disease

It’s not just the gluten-free label on the bread that matters to you: you also need a serving area free from crumbs of ordinary bread. The Netherlands Nutrition Centre points out that even a small amount of gluten can cause symptoms in people with coeliac disease.

A host who wants to plan ahead

You want to buy the bread in good time and serve it separately. Check the storage instructions for your chosen bread: Albert Heijn recommends freezing AH Glutenvrij Wit brood half on the day of purchase, while the product information for Schär Meesterbakker Classic advises using the bread soon after opening or freezing it straight away.

A guest with additional food allergies

As well as gluten, you may also need to avoid soya, egg, milk, nuts, mustard or lupin. A gluten-free label tells you nothing about the presence of these other allergens, so check the latest ingredients and allergen information.

What should you look for when choosing?

First, check the gluten-free label and how you’ll keep the bread separate. Then choose a size and storage method that suit your brunch, and read the nutritional and allergen information on the packaging.

What to consider What to check when buying Who is it important for?
Serving gluten-free Look for an explicit gluten-free label or the Crossed Grain symbol. Set aside a separate board, a clean knife and toppings that are free from crumbs of ordinary bread. If someone with coeliac disease is joining us, I want to stop ordinary bread from coming into contact with the gluten-free option. This is the top priority for around 42% of consumers.
Size and preparation Compare the pack weight with the number of people eating, and check when and how the bread can be frozen. Anyone preparing brunch in advance wants to have enough bread ready without having to look for an alternative at the last minute. Around 33% of consumers rank this as their top priority.
Nutritional information and allergens Compare fibre and salt per 100 g, look for iodised salt in the ingredients list, and check the information about other allergens too. When I’m choosing bread for someone with additional allergies, I need to look beyond the gluten-free label. These details on the label matter most to around 25% of consumers.

Common mistakes

  • Assuming bread without wheat is gluten-free

    Wheat-free does not mean gluten-free: according to the European Union, rye and barley also contain gluten. With coeliac disease, crumbs of ordinary bread on the serving area are also a concern.

    Choose bread with an explicit gluten-free label, and use clean, separate utensils for preparing and serving it.

  • Overlooking other allergens

    Gluten-free white breads may contain soya or carry a warning that they may contain egg, milk, nuts, mustard or lupin, among other things. Information varies from product to product.

    For each guest, check both the ingredients list and the ‘may contain’ statement on the latest packaging.

  • Assuming every loaf contains iodised salt

    According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. So you’ll need to check each loaf for iodised salt.

    Look for iodised salt or baker’s salt in the ingredients list, especially if someone does not usually eat much other bread.

Brands to consider

AH Glutenvrij

Albert Heijn lists AH Glutenvrij Wit brood half as a pre-packed 480 g white loaf.

  • The product information lists 10 g of fibre per 100 g, iodised salt and the option to freeze the bread at home on the day of purchase.
  • According to the product information, the bread may contain egg, milk, soya, oats and nuts, among other things. Check the latest packaging if you have additional allergies to consider.

Jumbo Lekker Vrij

Jumbo Lekker Vrij van Gluten Wit is a pre-packed 500 g white loaf.

  • Jumbo lists the Crossed Grain symbol, iodised salt and 6.2 g of fibre per 100 g.
  • According to Jumbo, the bread contains soya and may contain egg, milk and nuts.

Schär

Schär Meesterbakker Classic is a 300 g gluten-free white loaf made with millet, quinoa and sourdough, as listed by PLUS.

  • The product information lists iodised salt and 8.1 g of fibre per 100 g.
  • The bread contains soya and may contain lupin and mustard. Check the storage instructions too if you’re buying it before brunch.

PLUS

PLUS Wit glutenvrij is a white loaf made with ingredients including tapioca and potato starch.

  • PLUS product information lists iodised salt and 6.158 g of fibre per 100 g.
  • The bread contains soya and may contain other allergens, including egg, milk and nuts. Use the information on the packaging you buy.

Mini baguettes on Joybuy

If you’d like to serve individual rolls at your Easter brunch, this pack of mini baguettes is worth a look. Before buying, check the gluten-free label and whether the pack contains bake-at-home rolls or a mix for making your own.

Gv Mini Baguette, pack of 7

Gv Mini Baguette, 7 pieces

If you’re serving individual rolls at brunch, this pack of seven mini baguettes is one to consider.

Check whether this version contains bake-at-home rolls or a baking mix, and follow the preparation instructions on the packaging. If you’re catering for a guest with coeliac disease, check the gluten-free label. For additional allergies, check the information about soya, lupin and mustard.

View on Joybuy

Frequently asked questions

Is wheat-free bread suitable for someone with coeliac disease?

Not on the basis of ‘wheat-free’ alone. Choose bread that is explicitly labelled gluten-free: according to the European Union, rye and barley also contain gluten.

How can I keep gluten-free bread separate during an Easter brunch?

Put the bread on a separate plate and use a clean board, a clean knife and toppings that are free from crumbs of ordinary bread. The Netherlands Nutrition Centre warns that even a small amount of gluten can cause symptoms in people with coeliac disease.

Does gluten-free white bread always contain iodised salt?

No. According to the Netherlands Nutrition Centre, bakers do not have to use baker’s salt. Check the ingredients list for the bread you choose; Albert Heijn, Jumbo and the Schär and PLUS products listed by PLUS include iodised salt in their product information.

Can I freeze gluten-free bread before Easter?

You can, as long as the storage instructions for the product allow it. For AH Glutenvrij Wit brood half, Albert Heijn recommends freezing it on the day of purchase; the product information for Schär Meesterbakker Classic says to freeze it as soon as it is opened as an alternative to using it quickly.

What if a guest has a food allergy as well as coeliac disease?

Check the latest packaging for information about other allergens too. Gluten-free breads may contain soya, for example, or state that they may contain egg, milk, nuts, mustard or lupin. The Netherlands Food and Consumer Product Safety Authority says that allergen information must appear on the label of pre-packed products.