People with coeliac disease
For you, the gluten-free label comes first. After buying the bread, you’ll also want to prevent it coming into contact with crumbs from ordinary bread via a toaster, knife or spread.
If you have coeliac disease, choose bread labelled ‘gluten-free’ and check the current packaging before eating it, as well as taking care to avoid contact with crumbs from ordinary bread. For sweet toppings, you can then choose between slices of white bread and a different bread format; compare the ingredients, nutritional information and preparation instructions for the specific product.
For you, the gluten-free label comes first. After buying the bread, you’ll also want to prevent it coming into contact with crumbs from ordinary bread via a toaster, knife or spread.
You’re looking for a type of bread that’s easy to top with things like jam or fruit. As well as the format, compare the ingredients and nutritional information: gluten-free white breads don’t all have the same ingredients.
You want a pack size that suits how often you eat bread. Storage and freezing advice can help you decide whether you’ll use the product in time, but don’t skip checking the gluten-free label.
If you have coeliac disease, always start by checking the gluten-free label on the packaging. Then choose your preferred bread format and compare the features that matter most for your breakfast.
| What to look for | What to check when buying | Who it matters most to |
|---|---|---|
| Gluten-free labelling and cross-contact | Look for the ‘gluten-free’ label on the current packaging and read the ingredients and allergen information. At home, think about shared kitchen utensils too. | When I’m making breakfast for someone with coeliac disease, I want to be sure which bread I’m using and avoid ordinary bread crumbs getting near it. Around 42% of consumers say this is their main concern when buying. |
| Bread format for sweet toppings | Compare slices with rolls or mini baguettes, and check whether the product needs to be prepared before eating. | I want to spread my usual sweet toppings easily, without having to prepare a different breakfast format first. For around 25% of consumers, this practical choice is the deciding factor. |
| Nutritional information | Compare fibre, sugars and salt on the same basis, such as per 100 g; also check the portion size. | With my sweet breakfast, I want to know what’s in the bread itself rather than relying on the name ‘white bread’. This is the main comparison for around 17% of consumers. |
| Packaging and availability | Check the pack weight, storage or freezing advice, and the shop’s current range. | I don’t eat bread every day, so I want to choose a pack I can use or store before it goes out of date. Around 16% of consumers give this their highest priority. |
These terms don’t mean the same thing. Under Commission Implementing Regulation (EU) No 828/2014, a product can be labelled ‘gluten-free’ if it contains no more than 20 mg/kg of gluten for the final consumer.
If you’re buying bread for someone with coeliac disease, choose one with that label and check the current packaging every time.
Even bread bought as gluten-free can come into contact with crumbs from ordinary bread at home. The Netherlands Nutrition Centre highlights the importance of avoiding these crumbs if you have coeliac disease.
Use a clean knife and a clean breadboard. Use a separate toaster or a toast bag, and make sure shared spreads don’t come into contact with a knife that has been used on ordinary bread.
A small roll and sliced bread differ in portion size and how you use them. If a product needs to be baked before eating, you’ll also need to allow time for preparation.
Check the product format and preparation instructions before choosing, and look at the storage advice if you won’t use the whole pack at once.
A product shown online might not be available at your shop on the day you do your shopping.
Check the current range before you set off, and have another shop or bread format in mind if necessary.
These examples can help you narrow down your search; check the packaging and current availability of each individual bread.
Albert Heijn lists AH Glutenvrij Wit brood half as an option if you’re looking for sliced white bread.
Jumbo’s Lekker Vrij van Gluten range includes a white bread option to compare with other types of bread.
PLUS lists its own gluten-free white bread alongside other gluten-free bread formats.
Dirk lists products such as Schär Mini baguette glutenvrij as an alternative bread format.
Lidl is only a useful place to search if its current range includes the bread you need.
This mini baguette is a different breakfast format from sliced white bread. If you have coeliac disease, check the gluten-free label on the packaging before eating it, and make sure you know which product format and preparation method to expect.
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An option to consider if you’d prefer a mini baguette to a slice of bread with your sweet breakfast.
Before buying, check whether the packaging says ‘gluten-free’, which allergens it lists, and whether you’ll receive ready-to-eat rolls or a product that needs preparing.
Ordinary white bread isn’t automatically suitable if you have coeliac disease. Choose bread labelled ‘gluten-free’ on the packaging. Under Commission Implementing Regulation (EU) No 828/2014, products carrying this label must contain no more than 20 mg/kg of gluten for the final consumer.
Yes, prevent gluten-free bread from coming into contact with crumbs from ordinary bread. The Netherlands Nutrition Centre highlights this for people with coeliac disease. At home, use a clean breadboard and a clean knife, for example, and take care with shared toasters and jars of spread.
No, fibre content varies between products. Albert Heijn lists 10 g of fibre per 100 g for AH Glutenvrij Wit brood half, while Jumbo lists 6.2 g per 100 g for Lekker Vrij van Gluten Wit. If fibre is important to your choice, compare the current nutritional information per 100 g.
Don’t assume so. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bread and other baked goods when baker’s salt is added. Check the ingredients list for the specific bread if you want to know which salt it contains.